• Aug. 31, 2006 - Advertising Spending Up, But Not in Newspapers
| Classified Intelligence, LLC has an interesting press release. In part it says: real estate agents are spending more money on advertising this year than last, but are actively using free-classified sites like Craigslist and Google Base and are planning to steadily reduce their advertising in newspapers, a new report from Classified Intelligence shows.
More than half the real estate agents (51 percent) who participated in a Classified Intelligence survey said they were advertising on free classified sites, and many said they plan to cut their newspaper advertising because it is no longer necessary.
I'm not sure how much I agree with them but I know some of my clients have started using both Craigslist and GoogleBase. Right now about 7% of the agents in the local MLS are using Craigslist. Not sure how many are using GoogleBase. I'm interested in seeing what kind of results my clients see.
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