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September 2006
• Sep. 23, 2006 - Laptop Safety and You
No, this isn't another article on how to keep your laptop from being stolen, or preventing people from gaining access to your information while you have that cup of coffee at Starbucks. This time it's all about not getting burned.
In what has becoming an alarmingly frequent occurrence, another laptop computer has gone up in flames. This time it happened at the Yahoo research center in Santa Clara, CA. The fire forced the evacuation of the building for 45 minutes.
It's not just Dell computers that are going up in flames. A few days ago, while getting on a flight at Los Angeles International Airport, a businessman's IBM ThinkPad started smoking. He ran out of the jetway and threw it down in the boarding lounge just before it burst into flames. A couple weeks ago an Apple laptop burst into flames during a conference in Japan.
I realize how important lap tops are in the real estate business, and in life in general. For many of you, a laptop is the only computer you use. However, as more of them are going up in flames, it's time to be a bit more proactive in safety.
First off, unplug the battery. It's not just Sony batteries that are flaming out. Reports are that the IBM did not have a Sony battery, which makes all batteries suspect. Use the power supply. Sure it might be inconvenient but it's better than having to call the fire department.
Two, go to your laptop manufacturers website and see if your battery has been recalled. If so, get rid of it.
Finally, if you are planning on flying anywhere, check with your airline about the laptop. As of Thursday, at least three airlines have banned the use of Dell and Apple laptops on their planes.
Safety...it's always good for business.
Thanks to Kevin Collins at Yahoo for the photo.
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• Sep. 19, 2006 - How To Make Buyers Fall In Love With Your Home
• Sep. 15, 2006 - 156 Million Reasons
While catching up on my reading, I came across this a post by Seth Godin called "They Didn't Get the Memo." Numbers 1 and 5 jumped out at me.
1. 31.4% of Americans don't have internet access.
5. 30% of internet users in the US use a modem.
According to the CIA (they should know, shouldn't they?) the United States has about 296 million residents. For the sake of this, ONLY, we'll call them Americans. That means that about 96 million Americans don't have internet access.
Of the 200 million with internet access, 60 million of them are on modems.
How many of your clients fit into that 60 million? Bells and whistles and flash presentations are nice, but if you want those modem users to stick around your website, remember the KISS method. Keep It Simple Sonny, or Sister, depending on your preference.
Between the no access and modem access, that's 156 million people who potentially cannot or will not spend time on your website.
When building or maintaining your website, never forget that 30%. If you do, it will effect your business. AND, while you are building your marketing plan, remember the 31.4%. They are the reason print advertising will never die. |
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