Marketing to INVESTORS

<div class="description"> Join me on Thursday, Oct.29th at 2 PM EST where I will be revealing the Secrets to Successful Loan Modifications.<br /> <br /> <br /> <br /> Here&#39;s the registration link: <a onmousedown="UntrustedLink.bootstrap($(this), &quot;f8cb7717f1b55c2e164ad1368a4a990c&quot;, event)" href="https://www2.gotomeeting.com/register/811888971" target="_blank" rel="nofollow"><font color="#3B5998">https://www2.gotomeeting.com/register/811888971</font></a><br /> <br /> On this LIVE 75 minute webinar, I will be sharing my proprietary Loan Modification System. Here are some of the highlights:<br /> <br /> <br /> <br /> - Requires VERY little time and provides a substantial additional income stream.<br /> <br /> <br /> <br /> - Huge potential market because many homeowners can use assistance now.<br /> <br /> <br /> <br /> - You don&#39;t have to speak to one client if you don&#39;t want to! Really!<br /> <br /> <br /> <br /> - You don&#39;t have to attend a seminar to get training.<br /> <br /> <br /> <br /> - Leads are provided for you.<br /> <br /> <br /> <br /> - You don&#39;t need an office.<br /> <br /> <br /> <br /> - You don&#39;t even need a phone! I&#39;m going to prove it to you!<br /> <br /> <br /> <br /> - BEST OF ALL, You can Modify YOUR OWN Loan. Learn how on this webinar.<br /> <br /> <br /> <br /> My Proprietary System is brand new and cutting-edge and I will be sharing it with you on this LIVE webinar on Thursday, Oct.29th at 2PM EST.<br /> <br /> <br /> Here&#39;s the registration link: <a onmousedown="UntrustedLink.bootstrap($(this), &quot;f8cb7717f1b55c2e164ad1368a4a990c&quot;, event)" href="https://www2.gotomeeting.com/register/811888971" target="_blank" rel="nofollow"><font color="#3B5998">https://www2.gotomeeting.com/register/811888971</font></a><br /> <br /> <br /> I know it&#39;s hard to believe, but I will be touching on all the points above and proving it to you this Wednesday night, Thursday, Oct.29th at 2 PM EST on a LIVE webinar. See for yourself!<br /> <br /> <br /> <br /> Due to the overwhelming response and demand for this topic, there&#39;s only 47 spots left for the webinar (we have a limit of 200 lines) so grab your&#39;s now so you don&#39;t miss out.<br /> <br /> <br /> <br /> Just fill out the information below to get registered.<br /> <br /> <br /> Here&#39;s the registration link: <a onmousedown="UntrustedLink.bootstrap($(this), &quot;f8cb7717f1b55c2e164ad1368a4a990c&quot;, event)" href="https://www2.gotomeeting.com/register/811888971" target="_blank" rel="nofollow"><font color="#3B5998">https://www2.gotomeeting.com/register/811888971</font></a><br /> <br /> <br /> My promise to you is that on this live 75 minute webinar you WILL learn something new and discover how<br /> <br /> easy it is for you get involved in Loan Modifications yourself.<br /> <br /> <br /> <br /> Best of all, the system within the business is TOTALLY automated. You just set it up and go… REALLY.<br /> <br /> <br /> <br /> So if you&#39;re ready to start making money while HELPING people who need your services<br /> <br /> (while we do 99 % of the work for you) then get registered now.<br /> <br /> <br /> <br /> Sincerely,<br /> <br /> <br /> <br /> Mike Kane<br /> <br /> CEO<br /> <br /> ForeclosuresDaily.com<br /> <br /> <br /> <br /> P.S. Just fill out the information below to get registered for the webinar and claim your spot!<br /> <br /> Mike Kane<br /> President/CEO<br /> ForeclosuresDaily.com<br /> Ph. (813) 842-5278<br /> Fax (866) 268-8099<br /> <br /> Email: mike.kane@foreclosuresdaily.com<br /> Internet: www.foreclosuresdaily.com<br /> Blog: <a onmousedown="UntrustedLink.bootstrap($(this), &quot;f8cb7717f1b55c2e164ad1368a4a990c&quot;, event)" href="http://mikekane.me/" target="_blank" rel="nofollow"><font color="#3B5998">http://mikekane.me</font></a><br /> Twitter: www.twitter.com/mikekaneceo<br /> Facebook: www.facebook.com/mikekaneceo<br /> <br /> 2008 Inc. Magazine &quot;Inc. 500&quot; list of fastest growing private companies in America #35<br /> 2008 Tampa Bay Business Journal &quot;Fast Fifty&quot; list of fastest growing private companies in Tampa Bay #2<br /> 2007 Tampa Bay CEO Magazine Finalist for CEO of the Year in Tampa Bay<br /> <br /> </div> <p> </p>

<p> Has anyone had trouble getting financing for investors with 5-10 properties? FNMA says they&#39;ll buy the paper but most banks will only lend on up to 4 financed properties per investor. </p> <p> </p>

<p> New U.S. home sales rose by the largest amount in more than eight years last month. The last time sales rose so dramatically was in <span style="" id="lw_1248712754_1" class="yshortcuts">December 2000.</span> Is this a sign that the housing market is finally bouncing back from the worst downturn in decades? </p> <p> Sales rose 11 percent in June to an adjusted annual rate of 384,000, from May&#39;s rate of 346,000. </p> <p> There were 281,000 <span style="" id="lw_1248712754_3">new homes for sale</span> at the end of June, down more than 4 percent from May. At the current sales pace, that represents 8.8 months of supply - the lowest level since <span style="" id="lw_1248712754_4">October 2007</span>. </p> <p> <a target="_blank" href="http://news.yahoo.com/s/ap/20090727/ap_on_bi_ge/us_new_home_sales">Here&#39;s the Yahoo article I read</a> </p>

<p> There&#39;s a new investment strategy that has become popular recently: buy a multi-unit property with an FHA reverse mortgage, live in one unit while renting out the others, and NEVER pay a dime towards your monthly principal or interest - with a reverse mortgage, of course! </p> <p> <img height="247" width="247" alt="" src="http://www.trexglobal.com/property-management-software/i/images/loan.png" /> </p> <p> FHA now permits seniors 62 years and older to purchase residential real estate using a reverse mortgage. Until recently, reverse mortgages insured by FHA were only available on homes already owned and occupied by eligible borrowers. Beginning this spring, the agency allows you to buy a duplex, tri-plex, or quadruplex - using a reverse mortgage. </p> <p> <a href="http://realtytimes.com/rtpages/20090703_investorreport.htm">Read the example</a> of a married couple in their early seventies who sold their home in Reno late last year for about $850,000. They&#39;re now looking at a $500,000 tri-plex, with the idea of living in one unit, and renting out the other two for about $1,300 a month each. </p> <p> To qualify for FHA&#39;s new &quot;home purchase&quot; reverse loan, they&#39;ll take a portion of the sale proceeds from their previous home, and make a 35 percent downpayment on the tri-plex. Then they move into the unit they&#39;ve chosen for their own personal use, and rent out the other two units for a combined $2,600 a month. Since it&#39;s a reverse mortgage, the couple never will have to make a principal or interest payment. </p> <p> They&#39;ve got positive cash flow every month that they can use for living expenses, and with any luck, they&#39;ll own an appreciating asset that may be worth more in later years. </p> <p> Plus, if and when they choose, they can refinance the property, pay off the reverse mortgage debt, move out and convert the unit into all-rental so the entire building is investment property, and make it eligible for a 1031 tax exchanges. </p> <p> As always, before plunging into a strategy like this, get solid advice from an experienced professional. And for professional rental property management software that&#39;s easy to use, try Simplify&#39;Em <a href="http://www.trexglobal.com/property-management-software">Property Management Software</a>. </p>

<p> Don&#39;t miss &quot;<a href="https://www2.gotomeeting.com/register/662952354">Marketing to Real Estate Investors</a>,&quot; a 30 minute webinar for RealTown members on Wednesday, May 6, 2009 at 11 AM Pacific Time. This webinar for FREE for RealTown members ($199 value), but space is limited, and pre-registration is required. You can register using this link: <a href="https://www2.gotomeeting.com/register/662952354">https://www2.gotomeeting.com/register/662952354</a> </p> <p> <img alt="" src="http://www.trexglobal.com/property-management-software/i/images/j-just.png" /> </p> <p> This webinar is designed to help real estate professionals attract business with investor clients. Investors are becoming very active in the current markets and agents who are not targeting them may be missing out.<br /> <br /> The presentation includes the following:<br /> <br /> * &quot;Why are Investors Important&quot; - This segment illustrates the size and buyer behavior of the real estate investor market based on recent studies and NAR data<br /> <br /> * &quot;How can I be Successful with Real Estate Investors&quot; - This segment discusses investors&#39; pain points, and how agents can create opportunities by helping to solve these pain points. </p> <p> <a href="https://www2.gotomeeting.com/register/662952354">Click here to Register</a> </p>

<p> <font face="Calibri" size="4">Walk away from all your investor clients and prospects - tell them you don&#39;t need to do business with them.</font> </p> <p> <font face="Calibri" size="4">Your website can do it for you. Just <b>don&#39;t add anything of value to investors onto your website</b>, and they&#39;ll never come back to you every 2.2 years. It&#39;s as simple as that!</font> </p> <p> <img height="284" width="308" alt="" src="http://www.trexglobal.com/property-management-software/i/images/tab.png" /> </p> <p> <font face="Calibri" size="4"><b>In case you wanted to get closer to all your investor clients and prospects</b>, you can show them why they should do business with you. Your website can do it for you! Just add something of value to investors onto your website - like an &quot;investor resources tab&quot;, and give them a reason to keep coming back to you every 2.2 years. It&#39;s as simple as that!</font> </p>

<p> Specialty markets play a key role in branding ourselves and building our business. I have heard specialty brands like &quot;The Condo King&quot;, Excecutive Relocations, Lakefront, etc. </p> <p> What is your specialty and what have you done that is a unique way to market your special branding? </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip -</b></font> <b><font face="Calibri" size="4">VISIT your clients!!!</font></b> </p> <p> <font face="Calibri" size="4">One of the big reasons why agents do not get repeat business from past clients is because they do not VISIT their clients. Generally speaking, an agent can create a very positive impression by sticking around and being in a client&#39;s mind beyond the transaction process.</font> </p> <p> <font face="Calibri" size="4"><img height="374" width="396" src="http://www.trexglobal.com/property-management-software/i/images/v-visit.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">VISIT your clients beyond the transaction process to let them know they are important to you. You don&#39;t have to physically go to their house. For example - you can VISIT them by calling them, emailing them, and sending them information. You can also &quot;visit&quot; them by being on their minds, and by connecting with them on Facebook and Twitter. You can &quot;visit&quot; prospects by providing them with valuable resources that they will use, like TReXGlobal&#39;s <a href="http://www.trexglobal.com/property-management-software">property management software</a>, which you can co-brand and share for free, so it acts like a virtual refrigerator magnets with investor clients.</font> </p> <p> <font face="Calibri" size="4">When you allow clients to be familiar with you because you have &quot;visited&quot; them so many times, it makes it more likely that they will pay you a visit when the time comes and they need something.</font><font face="Calibri" size="4"><br /></font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - UTILIZE YOUR NETWORK</b></font> </p> <p> <font face="Calibri" size="4">In order to succeed with investors, you must be able to UTILIZE YOUR NETWORK and employ the resources that are readily available to you. That&#39;s why it is important to network with a team of talented people who you can rely on when you need access to resources or information.</font> </p> <p> <font face="Calibri" size="4"><img src="http://www.trexglobal.com/property-management-software/i/images/u-utilize.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">Over the years, you will work with many different individuals who are involved in the real estate profession - like attorneys, mortgage brokers, property managers, stagers, and title officers. UTILIZE THIS NETWORK, because a good relationship with these individuals will lead to synergistic opportunities, and will make it possible for your to reap the benefits of win-win situations. For example, a title officer can be a valuable resource for real estate agents, because they can provide you with information about absentee owners in the zip codes you specialize in. The title officer is happy to help agents market to investors, because it brings more business back to them.</font><font face="Calibri" size="4"><br /></font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - TIME IS MONEY,</b> make the minutes count!</font> </p> <p> <font face="Calibri" size="4">There are a lot of things you can accomplish in five minutes. Some people can write a blog post in less than 5 minutes. Some people take over 5 minutes to brush their teeth. TIME IS MONEY - so think about productive activities that you can complete in less than 5 minutes, and do one task daily.</font> </p> <p> <font face="Calibri" size="4"><img height="359" width="315" src="http://www.trexglobal.com/property-management-software/i/images/t-time.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">Your time is more valuable than you know, so it&#39;s good to start out with a marketing plan. Make a list of activities that can take less than 5 minutes. This could include writing a blog, adding content to your website, or communicating with clients and prospects. Then step back for a while and think about where you want your business to go. You need to focus on desired outcomes, action steps and your time to budget dollar.</font> </p> <p> <font face="Calibri" size="4">For example, if your marketing plan is focused on growing your business with investor clients, you should take 5 minute actions that can help you achieve this goal. Creating a free Partner Account with TReXGlobal, adding an investor tab to your website, and sharing your web tools on Craigslist are all examples of activities that take less than 5 minutes, that can help you gain investor clients and grow your business.</font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - STORYTELLING SELLS,</b> so make it interesting!</font> </p> <p> <font face="Calibri" size="4">It&#39;s hard to be in sales, marketing is tough, and competition doesn&#39;t make it any easier! You must to be able to sell a product just as well as any other salesperson, and that&#39;s why you need to know how to tell stories. STORYTELLING SELLS!</font> </p> <p> <font face="Calibri" size="4"><img height="369" width="391" src="http://www.trexglobal.com/property-management-software/i/images/s-story.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">In order to be a great storyteller, you must be able to add interesting people and places, curiosity, drama, and humor to your tales. For example:</font> </p> <ul> <li> <font face="Calibri" size="4">TReXGlobal.com makes property management software. Real estate professionals can co-brand the software and share it with their clients for free.</font> </li> </ul> <p> <font face="Calibri" size="4">OR</font> </p> <ul> <li> <font face="Calibri" size="4">Real estate investors are addicted to TReXGlobal&#39;s software because it alleviates stress, aggravation, and headaches. TReXGlobal&#39;s Partners have been known to hand out FREE prescriptions to clients and prospects in order to lure investors into life-long addictions. Get your MD (Marketing Degree) free at <a href="http://www.trexglobal.com/partner">TReXGlobal.com/Partner</a></font> </li> </ul> <p> <font face="Calibri" size="4"><font face="Calibri" size="4">Which one would you want to keep listening to?</font></font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - REACH OUT</b> and touch someone</font> </p> <p> <font face="Calibri" size="4">In sales, it can be difficult to surpass the perception of a salesperson, and that&#39;s why it is important for you to come across as someone who is truly interested in the people you are serving and not the product you are selling. That&#39;s why you have to REACH OUT and touch your clients.</font> </p> <p> <font face="Calibri" size="4"><img height="503" width="496" src="http://www.trexglobal.com/property-management-software/i/images/r-reach.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">Having a &quot;how can I help&quot; mentality is the best way to secure a solid relationship with clients because it shows clients that you put their interests in front of your own. Showing them that you can give without expecting to receive something in return is an excellent way to build a long term relationship.</font> </p> <p> <font face="Calibri" size="4">For starters, try organizing a flyer with local resources and events that you know of that an investor would be interested in - like foreclosure auctions and property management - and you can send it to absentee owners in your area (perfect candidates for buying something in your area).</font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - QUICKNESS MATTERS</b> when it comes to response time</font> <font face="Calibri" size="4"><a href="http://www.trexglobal.com/property-management-software/i/real-estate-marketing.html"></a></font> </p> <p> <font face="Calibri" size="4">There are many different factors within your control that will shape investors&#39; perceptions about you as a real estate professional. If your looking for a skill that will set yourself apart from your competition, QUICKNESS is one of them. Response time is certainly something that you want to concentrate on, because QUICKNESS MATTERS, and the speed at which you are able to service your clients will often be the determining factor that brings them back to you.</font> </p> <p> <font face="Calibri" size="4"><img height="248" width="325" src="http://www.trexglobal.com/property-management-software/i/images/q-quick.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">Often, agents do not respond quickly enough because they do not have the optimal response for the client. For example, a prospect calls/emails you with a question, and you don&#39;t have the answer, so you don&#39;t immediately respond. Instead, you search for the answer and get back to them when you find it, or you don&#39;t get back to them at all.</font> </p> <p> <font face="Calibri" size="4">Consider the effect if you were to call/email the client back right away to tell them you are working on finding an answer, that you will get back to them as soon as you find it, and if you can&#39;t provide the solution they are looking for you will try to point them in the right direction. This communicates to clients that you are a responsible professional who they can trust and that you are capable of taking on new business from them.</font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - PATIENCE</b> leads to long term relationships</font> </p> <p> <font face="Calibri" size="4">In order to build a long term relationship with your clients, you must have PATIENCE with them. Show your clients that they are more to you than a real estate transaction by extending your presence beyond the buying and selling process.</font> </p> <p> <font face="Calibri" size="4"><img height="241" width="303" src="http://www.trexglobal.com/property-management-software/i/images/p-patience.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">Clients are mainly interested in how you can help them to solve their problems, and their pain points extend beyond just searching for property and getting local information. Allow them to see that you have their best interests in mind, by helping them plan for their future and by removing obstacles in their path.</font> </p> <p> <font face="Calibri" size="4">Real estate investors have a lot of pain points surrounding owning rental property and managing finances. You can support them by providing them with helpful information and local resources that you know about or by connecting them with people who can help them. Show your clients and prospects that you are the type of individual who gives first without expecting something in return.</font> </p>

<p> <font face="Calibri" size="4"><b>Investor Marketing Tip - ORGANIZE RESOURCES</b> that clients will find valuable</font> </p> <p> <font face="Calibri" size="4">There are many different types of ways to ORGANIZE RESOURCES and present it to clients. For example, many real estate professionals send co-branded refrigerator magnets and calendars to their clients.</font> </p> <p> <font face="Calibri" size="4"><img height="334" width="344" src="http://www.trexglobal.com/property-management-software/i/images/o-organize.png" alt="" /></font> </p> <p> <font face="Calibri" size="4">ORGANIZE RESOURCES that your clients will find valuable, which will make them remember you as a real estate professional who keeps their best interests in mind. This can be as simple as creating a flyer with local resources you&#39;ve tried that can help clients save money - as long as it is something that your clients can use over and over again.</font> </p> <p> <font face="Calibri" size="4">A particularly bright idea is to co-brand TReXGlobal property management software and put it on your website. It will help you convert web traffic into leads, and it acts like a virtual refrigerator magnet with your investor clients and prospects - while at the same time providing them with a valuable resource that will help them save time and money.</font> </p>