In my opinion the number one item of importance in the minds of buyers in todays marketplace is the assurance they are making a good financial decision in buying now in lieu of waiting. As real estate is so geographically oriented, not just by state, city but in my area of Southern Florida, it is important to show them the facts about the market conditions in their neighborhood and sometimes even their street and/or building. The buyers goals are extremely important and as REALTORS we need to help them explore the ramifications of the time span they plan to stay in the home they are thinking about buying, the trend in interest rates and how they will effect them in the long term. With some simple documentation is is easy to show buyers who are planning on staying put for a period of a few years that there is no better time than today to buy. The opportunities are incredible in this market.