What a difference there is between sellers who have recently been buyers and those who bought years and years ago.

The sellers who have recently been buyers have a much better appreciation for what attracts buyers in the marketing of their homes. They were in the market recently enough to remember the frustration of no photos, no virtual tours and skimpy descriptions. They remember dealing with sellers who were not savvy about how much the market had changed over the years.

Several years ago, a buyer mentioned to me that she just figured that a listing with no photo meant it was too ugly for a photo, when the reality is that the agent often hasn't gotten around to it. By the time the photo gets attached, the property is old news.  What has really surprised me is how wide-spread this notion is -- that a photo-less property is somehow less of a property. 

Sellers (and their agents) who don't realize what buyers want to see when they're shopping for a home will get left behind.

Drop me a line if you're curious to know what makes today's buyers sit up and take notice!

(C) Susan Pruden.