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Mistake #1 -- Placing the Wrong Price on Your Property
Every
seller obviously wants to get the most money for his or her product.
Ironically, the best way to do this is NOT to list your product at an
excessively high price! A high listing price will cause some prospective buyers
to lose interest before even seeing your property. Also, it may lead other
buyers to expect more than what you have to offer. As a result, overpriced
properties tend to take an unusually long time to sell, and they end up being
sold at a lower price.
Mistake #2
-- Mistaking Re-finance Appraisals for the Market Value
Unfortunately,
a re-finance appraisal may have been stated at an untruthfully high price.
Often, lenders estimate the value of your property to be higher than it actually
is in order to encourage re-financing. The market value of your home could
actually be lower. Your best bet is to ask your REALTOR® for the most recent
information regarding property sales in your community. This will give you an
up-to-date and factually accurate estimate of your property value.
Mistake #3
-- Failing to "Showcase"
In
spite of how frequently this mistake is addressed and how simple it is to
avoid, its prevalence is still widespread. When attempting to sell your home to
prospective buyers, do not forget to make your home look as pleasant as
possible. Make necessary repairs. Clean. Make sure everything functions and looks
presentable. A poorly kept home in need of repairs will surely lower the
selling price of your property and will even turn away some buyers.
Mistake #4
- Trying to "Hard Sell" While Showing
Buying
a house is always an emotional and difficult decision. As a result, you should
try to allow prospective buyers to comfortably examine your property. Don't try
haggling or forcefully selling. Instead, be friendly and hospitable. A good
idea would be to point out any subtle amenities and be receptive to questions.
Mistake #5
- Trying to Sell to Lookers
A
prospective buyer who shows interest because of a "for sale" sign he
saw may not really be interested in your property. Often buyers who do not come
through a REALTOR® are a good 6-9 months away from buying, and they are more
interested in seeing what is out there than in actually making a purchase. They
may still have to sell their house, or may not be able to afford a house yet.
They may still even be unsure as to whether or not they want to relocate.
Your REALTOR®
should be able to distinguish realistic potential buyers from mere lookers. REALTORS®
should usually find out a prospective buyer's savings, credit rating, and
purchasing power in general. If your REALTOR® fails to find out this pertinent
information, you should do some investigating and questioning on your own. This
will help you avoid wasting valuable time marketing towards the wrong people.
If you have to do this work yourself, consider finding a new REALTOR®.
Mistake #6
-- Being Ignorant of Your Rights & Responsibilities
It
is extremely important that you are well-informed of the details in your real
estate contract. Real estate contracts are legally binding documents, and they
can often be complex and confusing. Not being aware of the terms in your
contract could cost you thousands for repairs and inspections. Know what your
are responsible for before signing the contract. Can the property be sold
"as is"? How will deed restrictions and local zoning laws affect your
transaction? Not knowing the answers to these kind of questions could end up
costing you a considerable amount of money.
Mistake #7
- Signing a Contract with No Escape
Hopefully
you will have taken the time to choose the best REALTOR® for you. But
sometimes, as we all know, circumstances change. Perhaps you misjudged your REALTOR®,
or perhaps the REALTOR® has other priorities on his or her mind. In any case,
you should have the right to fire your agent. Also, you should have the right
to select another agent of your choosing. Many real estate companies will
simply replace an agent with another one, without consulting you. Be sure to
have control over your situation before signing a real estate contract.
Mistake #8
- Limiting the Marketing and Advertising of the Property
There
are two obvious marketing tools that nearly every seller uses: open houses and
classified ads. Unfortunately, these two tools are rather ineffective. Less
than 1% of homes are sold at open houses, and less than 3% are sold because of
classified ads. In fact, REALTORS® often use open houses to attract future
prospects, not to sell the house.
Your REALTOR®
should employ a wide variety of marketing techniques. Your REALTOR® should also
be committed to selling your property; he or she should be available for every
phone call from a prospective buyer. Most calls are received, and open houses
are scheduled, during business hours, so make sure that your REALTOR® is
working on selling your home during these hours. Chances are that you have a
job, too, so you may not be able to get in touch will many potential buyers.
Mistake #9
- Choosing the Wrong REALTOR®
Selling
your home could be the most important financial transaction in your lifetime.
As a result, it is extremely important that you select the REALTOR® that is
best for you. Experienced real estate agents often cost as much as brand new
agents. Chances are that the experienced agent will be able to bring you a
higher price in less time and with fewer hassles.
Take
your time when selecting a real estate agent. Interview several agents; ask
them key questions. If you want to make your selling experience the best it can
be, it is crucial that you select the best agent for you.
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