Q & A: Won't another brokerage list my home for a higher selling price?

Q: Won't another office list my home for a higher selling price? A: Without a doubt. But the key point to keep in mind here is the following: Agents don't establish price - the market does. The only thing that determines the market price- is what a buyer is willing to pay for your property. Many agents list properties at one price and expect to sell them at a completely different price. This is what is known as buying a listing. What this does is excites the seller into signing a contract and a few months down the line the seller is shown the facts and asked to drop the price down to market value. At this point your property is shopworn and will fetch less than it would have if priced right initially.

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