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Q: Does it make financial sense to sell your home without a REALTOR®?
A: If all you did was put a sign in front of your house and the first person to drive by offered to pay you full price for your home- then Yes- selling your home yourself does make financial sense if you were asking market value for your home. The fact of the matter is that very few properties actually sell as a result of the sign in the lawn- the majority of sales come from the various contacts that real estate agents make amongst each other and in the real estate community- such as through networking, advertising, delivering flyers, postcards, sending emails etc. Any one of these channels can find that one special buyer- but your odds increase drastically by taking a shotgun approach. By placing a few classifieds, running ads in homes magazines, placing your property on the internet, putting a sign in the yard, creating brochures, networking, through sales meetings, intranet, and direct mail, REALTORS® are able to maximize the exposure of a property and find the most qualified buyer willing to pay the highest price. All of these expenses are necessary to obtain the full market value of a home. And since better than 95% of all properties are sold by real estate agents this fee is already included in the price of the home- it is not tacked on top of the value of the home.
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