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Manhattan Loft Guy

Tagged "Serenity"

Manhattan Loft Guy

Blog by Sandy Mattingly

New York, New York

on matters of interest to Manhattan coop or condo loft apartment dwellers, buyers, sellers, and others, especially about New York City real estate

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Manhattan Loft Guy

serenity has its price / 270 W 19 St in contract

Oct. 7, 2007

Categorized in: Marketing Manhattan apartments

Tagged with: contract, marketing, outdoor space, serenity, west 19

Marketing a loft is all about attracting the right buyers with the right set of expectations, then meeting those expectations. “Sun-drenched” better be bright; “classic” loft better have character; “soaring” ceilings better not be 10 feet, etc. Since not all lofts are created equal, some indication of how this one is different is a very good thing.

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