Manhattan Loft Guy

New York, New York

on matters of interest to Manhattan coop or condo loft apartment dwellers, buyers, sellers, and others, especially about New York City real estate

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Manhattan Loft Guy

the importance of managing expectations

Aug. 1, 2009

Categorized in: Marketing Manhattan apartments

Tagged with: duplex, light, marketing, renovation, skylight

I am led to these ruminations by a lovely loft with a potentially over-the-top renovation in a prime Manhattan loft neighborhood priced around $1,000/ft. There is nothing in the pix or floor plan to suggest that anything that is stated in the glowing list

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serenity has its price / 270 W 19 St in contract

Oct. 7, 2007

Categorized in: Marketing Manhattan apartments

Tagged with: contract, marketing, outdoor space, serenity, west 19

Marketing a loft is all about attracting the right buyers with the right set of expectations, then meeting those expectations. “Sun-drenched” better be bright; “classic” loft better have character; “soaring” ceilings better not be 10 feet, etc. Since not all lofts are created equal, some indication of how this one is different is a very good thing.

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124 W 18 primes the pump / new condo under $1,000/ft?

Jun. 1, 2007

Categorized in: Loft neighborhoods / Chelsea

Tagged with: 124 w 18, floor plans, marketing, square feet

impressive marketing structure to build interest Marsha Frances at PruDE has a new listing, the 2d fl at 124 W 18 St, which she is not showing until an open house on June 13, then is showing at th... [Read More]

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Manhattan Loft Guy

the importance of managing expectations

serenity has its price / 270 W 19 St in contract

124 W 18 primes the pump / new condo under $1,000/ft?