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Manhattan Loft Guy

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Manhattan Loft Guy

fire the super-heroes / 35 W 23 is back without Aqua-Lad

Oct. 7, 2007

Categorized in: Marketing Manhattan apartments

Tagged with: changing agents, corcoran, floor plan, west 23

Interesting decision by the seller to switch agents but not firms. Obviously, the firm-based (and web) marketing oomph is exactly the same then, as now. My surmise two months ago was that the super-hero campaign was so quirky that it suggested the owner and agent had a very good rapport, but – if so – that got strained without a sale. I don’t remember the former pictures all that well, but the ones now up seem new to me (and fewer), so maybe they are simply simplifying the marketing.

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