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Manhattan Loft Guy

Jul. 1, 2008 - 116 West 14 Street closes at very old price / why so long?


recycled listing, very successful marketing

I hit on the Manhattan loft 2d floor at 116 West 14 Street when it was not-really-new-but-recycled to market at the beginning of the year (January 26, ‘new’ at 116 West 14 Street is recycled, green, pumped

). It closed recently, with a deed filed June 16 for $4.75mm.



I still think that January 26 has interesting commentary, but here's the punchline: it came

to

market originally in June 2007 (taking only 6 weeks off the market before

switching

firms in January 2008) for $4mm. That original firm offered it at two higher prices ($4.5mm after one week in June, then up to $4.75 in July), then

Stribling

had it at $5mm from January until the contract was signed in 4 weeks.



The

Stribling

marketing was beautiful (you can see some of it on this

StreetEasy link

), but it is weird that The Market did not reward the first firm with a contract off of $4mm, $4.5mm or $4.75mm yet

Stribling

got $4.75mm (quickly!) while asking $5mm.... This looks like a beautiful renovation, indeed, but the living room overlooks 14

th

Street from the second floor.



Props to Sean Turner and Michelle Della

Peruta

at

Stribling

.



 

© Sandy Mattingly 2008


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Jul. 1, 2008 - RE: 116 West 14 Street closes at very old price / why so long?

Posted by Anonymous
new owner is an MD at Lehman - private equity group... perhaps saving a couple of hundred thou is not important for him? 
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