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Manhattan Loft Guy

Sep. 15, 2009 - loft developer in default at 654 Broadway


crunched by numbers
Not a pretty story reported in The Real Deal (last Friday, on line) about a Manhattan loft developer default, CIT Group sues for $12M at Noho condo site. I don't have a lot of any experience running numbers on a development project, but this seems like it was a tough needle to thread even when it was fresh.

It appears that the six-story building had been upstairs rentals (vacant?) when purchased by the developer in August 2007 for $12.6mm. August 2007 ... probably within 6 months of the tippy-top of The Market. Plan was to create five full-floor condo residential lofts and one commercial unit at street level. The building is awfully long, at 29 x 123 ft, and is shorter than both its neighbors along Broadway (i.e., not so narrow but very long, with no side windows). The only unit that I see that was ever marketed was the fifth floor, listed as "2,540 sq ft". That unit was offered at $2.95mm in a fully done condition ("the ultimate in downtown living ... and hi-end finishes throughout") from February into August; the listing has expired.

Using 2,500 sq ft per floor, that is 12,500 sq ft for the five residential lofts to have been developed; maybe the developer could have done them for $150/ft. That's nearly $2mm in construction costs for the five residential units. They did not sell #5 for $2.95mm, so the top of the resale recoupment is something south of $15mm. Maybe the plan here was to break even on the residential units and make dough on the commercial unit....

I have no idea what the value of a commercial condo is along this stretch of Broadway, but I suspect that it may have more value for cash flow (renting it out) than selling it. The coop next door at 652 Broadway has always had absurdly low maintenance because they own the store front: they generate nearly all of that building's operating costs from the rental stream. (The full-floor #2 at 652 Broadway was marketed in 2006 and 2007 as "3,300 sq ft" of raw space [I think it had been a sweat shop], with maintenance of only $548/mo -- barely 20 cents per foot.)

coincidence?
That raw 2d floor had been marketed since March 2006 and closed in December 2007 at $2.2mm, $667/ft. 654 Broadway Partners LLC closed on their purchase in August 2007 at $800/ft (using 2.500 sq ft per floor). It's gotta be the commercial income stream that made this (appear to) make sense, right??

In the event, no sense was made .... Somebody needs to re-set the sunk costs for this building to be developed. (I am pretty sure the retail tenant has been paying all along, but that is a wee small flow of cash.)


© Sandy Mattingly 2009

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Aug. 11, 2009 - did a jazz fan or a muppet maniac buy Mingus's place at 5 Great Jones Street?


cue Cindy Adams
(That's for "only in New York, kids"....) The Manhattan loft #2 at 5 Great Jones Street was marketed for its character ("authentic artist" loft, 14 foot tin ceilings) and its provenance ("[o]nce the home of Jazz great Charles Mingus and the creator of Big Bird Kermit Love"). At "2,300 sq ft" on a peculiar block, I am not sure if the February asking price of $1.995mm included a discount for condition or a premium for provenance. Either way, the mild April drop to $1.85mm certainly did the trick.

All in, it took only 5 months from coming to market February 13 to closing July 8, so that April price (and/or the character?) (and/or the provenance??) worked to not only get a deal, but a deal at that price. With no comp sale data in this small coop (looks like 4 units) and a limited number of comparable buildings on this block it is hard to get a feel for values here. If anything, hyper-local sales (in)activity suggests that the Mingus-Big Bird connection (not Mingus and Bird) did well, comparatively, given that it sold.

There was a recent unsuccessful attempt to sell a "2,000 sq ft" loft that boasted a "timeless" renovation for $1.695mm ($850/ft) right next door at 7 Great Jones; mirrored by the equally unsuccessful marketing of a smaller 2-bedroom loft ("1,200 sq ft") next door on the other side at 3 Great Jones for $1.295mm (under $1,100/ft). These asking prices failed to generate a deal, but asking $804/ft at 5 Great Jones got a deal at $804/ft for an "authentic" artist loft. (Nothing says "primitive" for a Manhattan loft -- as in needs a total upgrade -- quite as elegantly as "authentic" artist loft.)

getting carried away doing The Google...
Back when the listing was new (in February, at $1.995mm), Curbed's funky Friday post included the Wikipedia info that Mingus got evicted from this place -- for firing a gun through his wall into a neighbor's apartment (but the Wiki info is not sourced).

Curbed did not report on any Kermit Love connection to this loft, but this NY Times obituary notes that Love not only built Big Bird, but also Mr. Snuffleupagus, Oscar the Grouch and Cookie Monster; he also played the role of Willy the Hot Dog Man. I don't know if the listing agent is right about this loft having a Kermit Love connection, but this book excerpt (see p 72) notes that Love had his puppet-making studio on Great Jones Street. Perhaps this loft is where Big Bird was born!

I am thinking it was bought by a Sesame Street fan....


© Sandy Mattingly 2009

 

 

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Jul. 28, 2009 - didn't build it, but they came to 21 Bond Street at $692/ft


seek and ye shall find
Yesterday's post, if you don't build it will they come? buy + build opportunity, posited that $830/ft was not likely to get a deal done for a Manhattan loft that needed a build-out because other 'finished' lofts had sold (or not) at or around the current offering price. I closed that post with "I will have to find another buy-and-build to track to really test this limitation...." and did not have to look hard or long for another loft that better tests the degree to which selling a loft that needs a lot of work cuts into The Market enough to be a problem.

The Manhattan loft #3 at 21 Bond Street was sold this month (July 17, deed filed last Friday) as an artists's live/work loft in "bring your imagination" condition (no interior pix), and suggests that the limitation of a buyer needing 'extra' cash to fund a renovation -- like many -- can be "solved" by fans of Bill Cullen. For you folks too young to get that reference, that solution is The Price Is Right. At "2,400 sq ft", the clearing price of $1.66mm is (only) $692/ft and a mild 5% off the asking price of $1.75mm. The campaign was quick, as well as efficient, as this unit was first shown on April 8 and found a contract as of May 13. PDQ, indeed.

if greed is good, prudence is better
In the mental math Olympics that sellers have to play, figuring your buyer will have to shell out $200/ft to fill out your shell of a loft is a prudent way to assess value. If these sellers were at those Olympics, they were estimating a post-build value of around $900/ft for their not-yet-built-out loft.

The neighbors next door at 19 Bond Street found out -- much to their dismay, no doubt -- that The Market for a loft sold with the come-on of "potential" in this micro-nabe ("open square layout is very functional and has tremendous potential ") had dropped 14% in a year, in their case to about $1,000/ft. I hit that loft and its May 2009 and April 2008 clearing prices, #2 at 19 Bond Street, on May 22 in perfectly bad timing for 19 Bond Street to flip. (We show that loft as "1,400 sq ft", though it has been listed at different sizes, as you will see, but "1,400 sq ft" yields just over $1,000/ft for the April 1 clearing price of $1.457mm.)

The neighbors just down the street at 1 Bond Street #2D also found a clearing price around $1,000/ft, but their smaller loft ("1,205 sq ft") was "impeccably designed" and nine-times published when it sold in April at $1.195mm after what must have been a frustrating marketing campaign. That small-but-impeccable loft had been offered in September at $1.75mm (just after the Lehman hit the fan) and suffered 3 price drops and a 14% discount from the last price.

the ambiguity of $1,000/ft on this block
The two April 2009 sales at 1 Bond Street and at 19 Bond Street at around $1,000/ft posed a bit of a challenge to the sellers of 21 Bond Street #3 when they came to market. As noted above, one infers that their mental math Olympic calculations back out to an implied market value for their buy-and-build loft of around $900/ft if renovation costs were $200/ft. The disappointed neighbors at 19 Bond Street #2 did better than that for a loft sold with an appeal to imagination, while the disappointed neighbors at 1 Bond Street #2D did better than that, but they sold a magazine-worthy loft. It may be that the corner-of-Broadway location of 1 Bond Street deserves a market discount that the mid-block buildings at 19 Bond and 21 Bond don't get (a careful reader of StreetEasy might get that impression about 1 Bond Street). Presumably, the 21 Bond Street #3 sellers had these considerations in mind when they started selling in April.

Prudence, meet Bill
With 21 Bond Street #3 clearing quickly off an asking price of $730/ft, it is clear that these sellers made the right call. Asking $1.75mm for "2,400 sq ft" allowed room for renovation costs and generated a very quick contract and closing at $692/ft.

In other words, the 21 Bond Street #3 sellers were prudent, Bill Cullen is a useful icon for Manhattan real estate even in this market, and the need to renovate a loft is a limitation in the current market -- but a limitation that is manageable through prudence. (At least, it was in this instance.) I will keep an eye out for other examples of how this need-to-renovate plays out, though I don't expect to find another one tomorrow.



© Sandy Mattingly 2009
 
 
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Jun. 29, 2009 - what a difference a year (and a view) makes, as 161 Grand Street closes


then v. now, spectacular v. move-in, view v. not-so-much
The Manhattan loft #4B at 161 Grand Street closed last week for $1.71mm after a relatively brief (successful) campaign. This "1,831 sq ft" "beautiful and spacious" loft was marketed as being in "move-in" condition -- a relatively modest description for a unit with marble baths and "top of the line" kitchen, but that is what they said.

They started to market January 15, asking $1.9mm, dropped to $1.795mm on St. Patrick's Day and found the contract 2 months later that closed last week. The $1.71mm clearing price represents exactly 10% off their January starting point, and $934/ft, all of which are pretty reasonable seller outcomes these days.

This relatively modest description and relatively modest price contrasts significantly with the July 2008 sale of #9A. That "1,800 sq ft" loft was billed as "spectacular", with a "magnificent" entertaining space, chefs kitchen and "extraordinary" skyline views (including of the Police Building, just down the street). The Market loved that loft, as it cleared in July 2008 at $2.75mm, having come to market in April at $2.9mm and finding a a contract in 2 months. That computes to $1,500/ft.

is it The View, Mars?
I can only speculate about the difference between these two sales of similar sized Manhattan lofts in the same building 11 months and seven figures apart. #4B claimed "great city views east and west", but 60 or more feet higher #9A had those "extraordinary" views. The #4B layout is too stubby to be a Long-and-Narrow, but presents only 7 windows, while the corner layout of #9A has not only twice the windows (15) but each room has at least one long wall of windows (the corner LR / dining space has two). I have to guess that #9A's finishes were to some degree at a higher level, but it is hard to imagine that difference was terribly significant in light of the proper proper names invoked at #4B. The obvious calendar differences between contracts reached in June 2008 and May 2009 are significant, but June 2008 was already post-peak (though pre-Lehman).

Why was #9A 50% more valuable than #4B? Using a (generous) ballpark of 20% as the local market decline for a non-prime loft micro-nabe (sorry, Police fans) and 5% for the finishes, it has got to be the layout, the windows and the views that account for the largest part of the #4B vs. #9A differential. At this order of magnitude, somebody paid $500k for a better layout with more windows and great views. Interesting....

 
 
© Sandy Mattingly 2009

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May. 22, 2009 - perfectly bad timing for 19 Bond Street to flip


in this one of the 8 million stories, June 2008 less 14% = April 2009
The Manhattan loft #2A at 19 Bond Street is one of those poster children. In fact, it is at least two of those poster children. The first poster is captioned The Height of The Market; the second caption is Getting Out With Whatever You Can Get.

When this "quintessential" loft  zoomed through the market last year, it took all of three weeks to find a contract above the asking price. (To market on April 2, 2008 at $1.65mm; contract as of April 23 at $1.72mm; closing June 12.) They were then selling this "1,300 sq ft" loft for its potential ("[w]ith the right amount of love this magnificent space can become a dream home") and the light.

Something bad happened to the April 2008 buyers, as they brought it back to market in November, still selling potential ("open square layout is very functional and has tremendous potential ") -- and 367 more square feet (same agent; maybe they bought a new ruler??). But something bad (from their perspective) had also happened to The Market by November. Having bid over the April 2008 asking price of $1.65mm, these buyers-turned-sellers put it back at that same price -- $1.65mm. One price drop later (January 6, to $1.56mm), they found a contract by February 27 and closed on April 1 for $1.457mm (no fooling).

The quintessence, indeed! Times two.

 


© Sandy Mattingly 2009
 

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Apr. 27, 2009 - price of 'museum quality' in Noho = $1,000/ft / 644 Broadway closes quickly


no dithering here
In the (entirely fictional) Manual of Style for real estate agents, the phrase "museum quality" is used because (I guess) "quadruple mint" just does not zing. (The fact that few people actually want to live in a museum may mean it is used ironically, but the phrase is probably used because it sounds impressive, logic be damned.) The Manhattan loft #2E at 644 Broadway hit the market in December for $3.995mm boasting of a "museum quality renovation" plus classic loft features, such as 12 foot ceilings and rather large wood-framed arched windows.

The loft is described as both "3,600 sq ft" and "3,400 sq ft" in the listing text (the higher number) and the listing "Essentials". Using the smaller size, that asking price was $1,175/ft, seemingly aggressive post-Lehman pricing in a neighborhood in which mere 'triple mint' lofts with views and light have sold in the range of $1,000/ft (such as #3E at 684 Broadway, a "3,100 sq ft" loft that was "renovated to perfection" and closed at exactly $1,000/ft in April 2007; the more recent sale of #7E in that building was under $1,000/ft, and was discussed as a new listing on Manhattan Loft Guy on October 4, 2007 and as a 'sobering data point' when it sold, on September 24, 2008). Seemingly, they were asking a premium for the museum stuff in #2E at 644 Broadway.

price is right, after all
The goal in setting the asking price is to attract serious bidders with whom one negotiates the best deal available. In this case, that worked, as the seller got a contract within a 40 day period that included Christmas and New Year's. But the price worked because the seller was negotiable, ending 14% off that asking price, at $3.45mm. If it is a "3,400 sq ft" loft, that's barely $1,000/ft; if it is larger, that's under $960/ft.

note to editors
If ever someone writes that Manual of Style for real estate agents, there should probably be a prohibition against describing someplace as the "heart" of two neighborhoods, even if one is arguably a sub-neighborhood of the other. As an example of prohibited usage, they could refer to "in the heart of NoHo/Greenwich Village". They should also prohibit quoting two different figures for the size of a loft (as here), or two different ceiling heights (12 feet or 16 feet; also, as here).
 


 

© Sandy Mattingly 2009


 

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Apr. 14, 2009 - 10 Bleecker remarkable space holds value remarkably well


as B goes, so goes A
You might look at the successful 9 day marketing campaign (NINE DAYS!) a year ago of the Manhattan loft  #7B at 10 Bleecker Street as a marvel of timing, in the sense of how marvelous (for these sellers) to time the top of the market. After all, they got more than $1,000/ft for the interior and the exterior space. The brief campaign aside (NINE DAYS, between coming to market April 2, 2008 and contract April 11!),  you might just think that the space is sufficiently special, especially with a private roof deck of "850 sq ft".

they came, they negotiated, they closed
As impressive as that brief campaign perhaps (you remember: 9 days), they closed within five weeks of contract -- lightning speed for a Manhattan coop. All told, they asked $2.25mm for these lovely "1,300 sq ft" (interior) plus "850 sq ft" (roof deck) and compromised just enough, clearing at $2.2mm. Nice work by the sellers and Corcoran agent Binnie Wyper, no?

but wait ... there's more (as this is kinda old news)
Remember all that stuff about the changing market? Not so much in this little corner on top of Noho, it appears.
 
The neighbors at #7A at 10 Bleecker Street must have liked how #7B played out (and the major league in which that played), but they waited until September 17 to try the same trick for themselves -- right after AIG + Lehman = Chaos, so you'd think that was a dicey proposition. But with the same agent again leading the way, not so dicey after all!

First, this loft is not described in such glowing terms as #7B (this kitchen is "open" and -- of course -- there is great light, but the open kitchen in #7B had proper proper names, and the light features included an 18 foot skylight there). Second, the interior is only "1,100 sq ft" (but with another roof deck of "850 sq ft"), rather than "1,300 sq ft". Third, The Market was simply in a different place when they launched September 17 than it had been five months earlier. So they had a bit more trouble in this corner.

#7A dropped the price once after 3 months, from $2.195mm to $2.095mm, then did some (hard?) negotiating to find a contract by January 5. It closed a month ago, though it took a while for the numbers to become public (closing on March 12; deed filed March 27). The clearing price of $1.75mm reflects a healthy discount (that hard bargaining) and -- compared to #7B's $2.2mm -- probably reflects mostly the smaller size ("1,100 sq ft" vs. "1,300 sq ft") and the difference in condition, as the difference in dollars per foot is only about $100/ft (counting only the interior spaces; even less of a difference if you count the roof space as well).
 
The surprise to me is that the changed market from a year ago was not more of a factor.
 


© Sandy Mattingly 2009

 
 

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Nov. 13, 2008 - 716 Broadway closes after (count 'em) 126 weeks

 

 

to brag, or not? and about what?

The Manhattan loft on the 2d floor at 716 Broadway boasts of many things: views of Washington Square Park, 13 foot ceilings, "huge" private terrace, and mahogany woodwork. They may not be bragging about having taken 126 weeks to sell, but perhaps they should be.

 

I am so impatient about this developement in a loft I have been following for years that I will post now with what I know, even before gettng to the punch line -- the clearing price is not yet available in city records [updated below]. But let's jump in....

 

radical patience

Between June 25, 2006 and November 11, 2008 the sellers here used two different PruDE agents and a narrow range of prices for the "2,800 sq ft" (or is it "2,400 sq ft", or "2,600 sq ft"??) loft. They started three Junes ago at $2.995mm but dropped within 4 months to $2.65mm; they took much of the summer of 2007 off (off the market from mid-July to mid-September) and changed agents (but not firms) in March 2008, before dropping to $2.575mm in June. A contract was signed before Labor Day and the sucker has finally closed.

 

You can see some of the history, and the ... uncertainty about size on the StreetEasy page for this buidling, here. You will also see on that StreetEasy page why the sellers might be bragging afterall, torn calendar pages notwithstanding: the November 2008 sellers who started their careers as sellers in June 2006 had only just bought the place in May 2006 -- for $1.85mm.

 

a long MLG history

You can see the history of this loft on this blog from January 11 (716 Broadway has another birthday loft) and from when I hit it in a riff about seasonality of the Manhattan real estate market on September 19, 2007 (hope falls eternal? 716 Bway is back) -- way back when I used to regularly comment in new loft listings. The January 11 post was one of a series I did on lofts in this "NYU Corridor" of Broadway, including about the 2d floor loft at 710 Broadawy referenced in that post.

 

the tide rose?

As I said on January 11 about these two neighboring, maturing loft listings:

 

Short story Is that neither the 2d floor loft at 716 Broadway nor the 2d floor loft at 710 Broadway has sold, after long marketing, in a market that was notoriously active. Perhaps they are waiting for The Market tide to float them off the rocks….

 

that patience, revisited

As noted above, they were asking $2.65mm in October 2006, and they hung on there for 20 months before signing a contract off an asking price of $2.575mm. That is a simply remarkable length of time to be (technically) a "seller" without adjusting the price significantly ($90k off $2.675mm does not qualify as "significant").

 

Have you seen that poster of a kitten hanging from a line ("hang in there")? I will now think of this loft whenever I see that poster.

 

I am guessing that the tide did not rise, but that the sellers came down in a tough negotiation more than they were willing to signal to The Market through another price drop. (How else to consider 20 months of not-selling??) Can't wait to see how wrong I can be...

 

[update 12.12.08: deed filed November 10 at $2.45mm is now on-line, so they hung on to get 92% of the October 2006 asking price -- that is some patience -- or 18% off the Juen 2006 original ask]

 

© Sandy Mattingly 2008

 

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Mar. 21, 2008 - redemption week? 57 Bond also in contract


I have removed the content of this blog post, as it comments about the current listing of another agent. For information about why, check out end of an era for Manhattan Loft Guy / a new day dawns? from April 9.



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Mar. 13, 2008 - 30 Bond new on hot block / how hot a renovation?

 

[update 12.14.08: I have restored this post (below), as the reasons for having removed it in April no longer obtain]
I have removed the content of this blog post, as it comments about the current listing of another agent. For information about why, check out end of an era for Manhattan Loft Guy / a new day dawns? from April 9.
[The original post:]
one of the hot blocks
The 4th floor at 30 Bond Street is a new to market Manhattan loft as of this past weekend, asking $3.45mm and $1,645/mo for "2,000 sq ft" of "mint and magnificent" recent renovation, offered through Richard Orenstein of Halstead.

The footprint is the very model of the modern Long-and-Narrow, at 21 feet wide (narrower in front, where the public stairs intrude) with 3 windows front and 4 back. The layout is classic, with the 2 north-facing bedrooms splitting the 4 windows and the plumbing along the long west wall (1 bathroom has a window; the laundry room is just past the kitchen along that same wall). There is a small windowed office space opposite the windowed bath. One interesting choice they made was that neither bedroom is large (roughly 10 x 10 and 12 x 10 feet); a second is that only the smaller bedroom is en suite; the larger (windowed) bath serves both guests and the larger bedroom.

renovation choices + timing
The sellers bought the loft in December 2005 for $1.725mm (per StreetEasy) and almost immediately put it on the market for $1.95mm, but took it off after 3 weeks. (Yes, there are still 8 millions stories in the naked city!) Can't tell how long they enjoyed the loft in its pre-renovation state, but they believe the recent renovation has added (along with the addition of sexy neighbors 40 Bond and 48 Bond) more than $1.5mm in value.

The 5th floor sold in February in a fairly primitive state (“currently configured” as 3 bedroom-1 bath; “could be the loft of your dreams”) for the asking price of $1.895mm (it took only 4 weeks to get to contract). The quirks of coops: that one (also a Halstead listing) was billed as “1,800 sq ft”, compared to the 4th floor at “2,000”.

[UPDATE 12.14.08: these sellers demonstrated on March 18 that they were pretty-darn-serious about selling, when they lopped $500k off the asking price, which succeeded in a contract as of May 8 and a clearing price of $2.9mm with a deed filed on July 20. VERY serious props to them and agent Richard Orenstein of Halstead in (having the cojones and) finding the right price to get a deal done in that changing market]

good neighbor policy
I have talked before about how 40 Bond and 48 Bond have contributed to a There Goes The Neighborhood (Manhattan loft value) experience: November 1
re-setting values at 57 Bond / there goes the neighborhood, with a follow up on that listing on January 7 57 Bond back on market / still pushing (new) neighborhood values.


the new kids on the block that have driven prices very far very fast are 40 Bond and 48 Bond. 40 Bond is the 31-unit Ian Schrager project with "five star hotel services and amenities", in which original units can still be had for as little as $3.5mm for "1,269 sq ft" (#6D) or as much as $9.95mm for "3,288 sq ft' (#9A). 48 Bond is the smaller (17 unit) Deborah Berke designed project that has a "3,141 sq ft" full floor unit left, asking $5.15mm.
That 57 Bond loft (#4E) was brought to market at $3.45mm in November; it has since been dropped to $2.995mm. As I said in November, it is:

"2,125 sq ft" in a 2003 condo conversion that sold as new four years ago for (probably) less than half that. (I don't see a closed price for this unit when it was first bought in October 2003, but #2E sold 3 months later for $1.563mm.)

We will see if the magic of Bond works better for the newly renovated 4th floor at 30 Bond than it has (so far) for the new-4-years-ago #4E at 57 Bond, or better than it did for the recent sale of the 5th floor at 30 Bond. That sale provides a recent base line value for a pre-renovation space in that building, hot block aside; perhaps the additional value for the 4th floor will come only from the renovation.

[UPDATE 12.14.08: #4E at 57 Bond cleared for $2.918mm, with a deed filed on April 23; after all, a fair bit of Bond Magic for a 2003 conversion of 2,125 sq ft; and, yes, there was Bond Magic left over for 30 Bond #4, as well; the July 2008 $2.9mm compares very well to the $1.725mm December 2005 -- even allowing for a magnificent renovation]

© Sandy Mattingly 2008





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Feb. 20, 2008 - sun floods, contract follows at 39 Great Jones

[update 12.12.08: I have restored this post (below), as the reasons for having removed it in April no longer obtain]
I have removed the content of this blog post, as it comments about the current listing of another agent. For information about why, check out end of an era for Manhattan Loft Guy / a new day dawns? from April 9.
 
[The original post:]

the well-priced loft sells ...
... quickly. As usual.

The
Penthouse 6 at 39 Great Jones Street came to [the Manhattan loft] market just over 4 weeks ago, asking $2.675mm and $1,600/mo for "2,235 sq ft" of "authentic duplex penthouse" that "sun floods". The Market liked the sun, or the "superb" kitchen, or the location, as it is now in contract. [updated below]

scissor duplex
The duplex floor plan is unusual in that the upper floor faces (mostly) south and the lower (bedroom) floor faces (mostly) north, such that very little of the upper part is directly on top of the lower part. (This makes sense if you look at the floor plans and note the interior stair locations on each floor.) The only other loft building I know that has scissor duplexes like this is 22 West 26 Street.

did the sun do it?
#2 sold here last May for $2.5mm after a short time on the market (3 weeks to contract) at $2.295mm and $1,600/mo for "2,400 sq ft" (it is a full floor loft). That one was marketed as (hold your breath here) "exceptional and authentic", "gut renovated ... from an artist's perspective", and "[u]nlike all the other designer lofts, this one is actually unique and without equal". That prose is from the Steinberg-Senequier at PruDE (who know their lofts), so I gotta believe that one had nicer finishes than the Penthouse, but not as nice light or sun. One year later, and 4 floors higher, the Penthouse succeeded off a higher price than the 2d floor.

props
Tip of the hat to Glen Norrgard and John Tenore of Stribling for finding the price point and marketing plan to attract a (relatively) quick contract.

 

[Update 12.12.08: the deed was filed on April 2 at $2.6mm -- a 97% solution]

(C) Sandy Mattingly 2008
 

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Feb. 12, 2008 - long time comin’ / contract at 714 Broadway

I have removed the content of this blog post, as it comments about the current listing of another agent. For information about why, check out end of an era for Manhattan Loft Guy / a new day dawns? from April 9.


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Jan. 30, 2008 - 718 Broadway in the news again / #10C is back, beefier

 


not new, exactly, though more
718 Broadway #10C showed up as a new listing yesterday, asking $1.295mm and $1,486 for “1,400 sq ft” of “real NoHo loft with sunlight, dramatic city views, and 12 foot ceilings”.

This unit and this building both have some history. In fact, I have hit this building three times before, having been fascinated by some sales history, some problems with rulers, and one magnificent minimal loft that I could not live in but that is for sale for the second time in a year.

There’s only one picture and a floor plan for #10C up on PruDE’s site now, which is a bit peculiar because I remember there being more photos when this same agent was selling this same unit from January to April 2007 (ask was $1.25mm then); the inter-firm history shows a contract having been signed in April 2007 but no other activity until coming back as “new” yesterday (obviously, that didn’t close).

challenging footprint
The Long-and-Narrow layout provides some atypical Long-and-Narrow challenges. Both very large windows are at the front (providing “22 feet” of eastern exposure), so most conventional configurations would put sleeping areas away from the windows (as here, with the present single bedroom). The plumbing Is on the opposite narrow wall, where the kitchen and the (single) bath are squeezed between the front door and the wall; adding a second bath (if it can be done at all) may be a challenge and would probably require erasing the bedroom and starting over.

history
#11C was marketed for five months a year ago at $1.575mm without selling. That listing description was modest about the finishes and did not mention any renovations except prospectively (“these [2 bed]rooms can easily be reconfigured or removed …”).

#3B had a bit of an odyssey, completed with a closed sale 3 weeks ago at $1.2mm, for “1,400 sq ft” with nothing interior to brag much about. How’s this for an odyssey? It was on the market for all but 7 months from November 2004 to December 2006, with 3 firms and 7 price changes between $1.35mm to $1.175mm; the last offering price was $1.24mm, from April 2007 until the contract in October.

This same agent offered #6C for sale last summer at $1.2mm with some bragging (about marble, tile, counters, concrete floor, and a Viking range). That shows as sold in our system as of October, but I don’t see that transaction in city records.

#2C is that magnificent minimal loft, and it traded at $1.325mm in May to buyers who changed their minds: it has been for sale again for 10 weeks.

a fave for MLG
It is that loft the piqued my interest in the building, as I saw it and two other very different neighboring lofts that were on the market at the same time, leading to my post on November 8, 2006:
comparing lofts and lofts ain't so easy / 718 Broadway as lab, which compared #2C, #2A and #3B.

In turn, that post caused me to look at the building sales history to try to make some sense of it all on
November 9, 2006:more rich data and 'comps' / 718 Broadway sales history (it didn’t work).

With that prior interest in this building and in #2C in particular, I was floored when #2C came back to the market so soon after selling in May 2007 for $1.325m. The resulting post (
November 9, 2007: a mistake, perhaps, as 718 Broadway is for sale again (not bloody likely)) reflects that I was totally freaked out that the May buyers became November wanna-sellers at $2.125mm (the price has since been dropped to $1.95mm, which – at this scale – Is no less freaky to me). Note especially that #2C seems to have grown with the new price in November.

visiting with other neighbors
Faithful readers will realize that I have spent a fair amount of time on this long block of Broadway already in 2008. I hit 716 Broadway on January 11 (
716 Broadway has another birthday loft) and 710 Broadway on January 9 (710 Broadway is slimmer after holiday break). Both of those posts dealt with very mature listings and show that even a price under $1,000/ft may not be attractive enough to seal a deal on this busy busy busy block.

back to #10C
If you visit #10C, before to ask about any plans to develop the parking lot to the east. I don’t know if that is a factor in this loft not selling last year when offered at $1.25mm, or if it was the amount of work people anticipate having to do after buying it.


© Sandy Mattingly 2008


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Jan. 12, 2008 - wheel stopped spinning / contract at 704 Broadway after a million weeks


staying in the NYU corridor
It’s been a busy blogging week for me near NYU, with posts this week about lofts with birthdays at 710 and 716 Broadway (710 Broadway is slimmer after holiday break and 716 Broadway has another birthday loft). more positive news coming from that micro-nabe than birthday candles and price drops, as the toddler on the block -- 704 Broadway 2d floor – is in contract as of yesterday.

To appreciate just how significant news that it is, try this:
February 9, 2005 [yes, two thousand FIVE] was when it came to market. That’s 4 weeks short of a third birthday.

I hit it the last time the price changed,
Oct. 28, 2007 - big price bump on long + winding road at 704 Broadway, where I described it as:


a big one: "5,000 sq ft" for (as of this weekend) $5.795mm and (only) $2,647/mo (condo), offered through Holly Parker of PruDE by a "developer who has thought of every luxury detail" and many exclamation points.

Yes, it does look very luxurious, and certainly is massive. But the most interesting thing to me (not having any buyer at the moment at this price point) is the history. (Are you sitting down?)

Feb 2005: $5.495mm
June 2005: $5.8mm
March 2006: $6.2mm
May 2006: $5.95mm
Dec 2006: $5.75mm
Feb 2007: $5.499mm
May 2007: $4.995mm
Oct 2007: $5.695mm

This is one listing that puts the history in listing history!

I hope Jeremiah will track it
Of course the punch line here will be when we learn what the contract price is, when it finally does close. Unless the seller credibly ‘sold’ the summer price as the product of delirium, it is hard to see why a bidder would not have thought the thing could be bought under $5mm.

Ironically, reader Jeremiah commented overnight on the Oct 28 post that he saw the price had been raised again, to $5.8mm. Not sure where that (incorrect) information came from, but I hope he will catch the closed price if I miss it.

another personal record
This is easily the most mature listing I have tracked. Also, interesting that there are 7 price changes but no price was repeated. Quirky, quirky, quirky.

Congratulations to Holly Parker and the ever-so-patient (if peripatetic) seller.


© Sandy Mattingly 2007


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Jan. 11, 2008 - 716 Broadway has another birthday loft


keeping it on the 2d floor
About twenty feet north of the 2d floor loft I hit on  Wednesday (
710 Broadway is slimmer after holiday break) in the greater NYU corridor known as Broadway, 2d floor at 716 Broadway is also on the market, also has a long history (including a birthday), and also has high ceilings and soundproofed windows.

I hit it in a riff
about seasonality of the
Manhattan real estate market on September 19 (hope falls eternal? 716 Bway is back; short story: The Market is seasonal, but that is a macro concept that is – IMO -- overblown).

This one has at least two things going for it over its toddler neighbor at 710 Broadway: a “500 sq ft” garden and direct views of
Washington Square Park a short block to the west.

maturity in a listing is painful
Even in September it was a listing with a long history:

This is a... mature... listing. They misperceived The Market at the start, coming out in June 2006 at $2.95mm for "2,400 sq ft" (plus "500 sq ft" of outdoor space in the back) and $1,800/mo. An adjustment in October 2006 to $2.65mm (of a scale that should have gotten attention) has held, but has not (yet) been successful.
 
Other than that 10% drop in price 15 months ago, the seller has held firm.

comparisons abound
Compared to its 2d floor neighbor at 710 Broadway, this one has (in addition to the outdoor space and
Washington Square views) probably a better set of finishes in essentially the same size, and $500k. Compared to the 3rd floor at 716 Broadway, this one has more bathroom (2 vs. 1.5) and that outdoor space, but the 3rd floor has a bragged-about kitchen. The 3rd floor also sold – in May 2006 (6 weeks before the 2nd floor came to market at $2.95mm) for $1.85mm.

Short story Is that neither the 2d floor loft at 716 Broadway nor the 2d floor loft at 710 Broadway has sold, after long marketing, in a market that was notoriously active. Perhaps they are waiting for The Market tide to float them off the rocks….


© Sandy Mattingly 2007


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Jan. 9, 2008 - 710 Broadway is slimmer after holiday break


new price, new year, new luck?
The 2d floor at 710 Broadway is in its toddler stage, having passed its birthday a month ago. It took only 2 weeks off the market over the break of the year but is back today, at the slightly reduced price of $2.195mm. (It started at $2.5mm in December 2006, changed firms in March and has been at $2.295mm since April, with a long summer vacation off the market.)

My guess is that the change in year will be more significant to the (new) market’s reaction than the change in price, as it may be more helped by buyers newly in the market than by ‘old’ buyers being impressed by a $100k drop.

I am surprised to see that in all that time I have only mentioned this loft once (in an October open house review), especially as I have been in the loft.

tall Long-and-Narrow, with quirks
This “2,450 sq ft” space is relatively narrow at 21.5 feet, with the classic three windows in front (over Broadway) and in back; it is also tall enough (at 14 feet) to have a mezzanine over the kitchen and bathrooms with 2 sleep loft / office spaces. The footprint is challenging, so narrow that the 2d “bedroom” in the back is only 7.5 feet wide, with a long ‘dressing room’ between it and the window. The plumbing is in the middle of the loft, so the bathrooms are back-to-back and a long way from the bedroom.

There are no pictures of the kitchen or baths (and no bragging unless you count “jacuzzi”), which is consistent with my recollection that these elements are pretty dated.

under $1,000/ft hasn’t helped yet
On reflection, this one may be like yesterday’s #8A at 74 Fifth Avenue In that the layout may be a huge hurdle to attracting a buyer (
74 Fifth back on market / ‘potential’ costs money). That one has more flexibility than this one, because this one is so narrow, and is marketed as bring-your-architect. I wonder how many lookers have commented “layout doesn’t work for me”….


© Sandy Mattingly 2008


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Jan. 7, 2008 - 57 Bond back on market / still pushing (new) neighborhood values


bless the neighbors
I hit #4E at 57 Bond Street when it was new (November 1 re-setting values at 57 Bond / there goes the neighborhood), noting that it was a new development in 2003 and probably sold then for about half of the current asking price of $3.45mm and $1,712/mo (condo) for "2,125 sq ft". The new price has something to do with the new neighbors across the street:

the new kids on the block that have driven prices very far very fast are 40 Bond and 48 Bond. 40 Bond is the 31-unit Ian Schrager project with "five star hotel services and amenities", in which original units can still be had for as little as $3.5mm for "1,269 sq ft" (#6D) or as much as $9.95mm for "3,288 sq ft' (#9A). 48 Bond is the smaller (17 unit) Deborah Berke designed project that has a "3,141 sq ft" full floor unit left, asking $5.15mm.

extended holiday break?
They took it of the market before thanksgiving and just brought it back today. Maybe they had a very extended family in for a very extended holiday season.

When I hit it on November 1, the listing was so new that pix and floor plan were not yet up on PruDE’s website. With the fresh Back On Market status this morning, the listing is not even up on the site. It will probably make it later today. [Update 1.8: the listing is still not up on PruDE, though you can see the thumbnail of it on the agent's site ... weird; you can see the pix and a bit of the description there] [double update 1.8: now the link is working to PruDE; got some link love from Curbed.com yesterday, which you should click on here if you want an unrestrained classic Curbed reader comment expressing some ... dissatisfaction with the aesthetics of 57 Bond]


© Sandy Mattingly 2008


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Nov. 9, 2007 - a mistake, perhaps, as 718 Broadway is for sale again (not bloody likely)


for real?
I am going to start out being as clinical as I can be about the new listing today of #2C at 718 Broadway, which is so new that the link does not yet work on PruDE's site, but when it does it will be here. (update Nov 13: the listing detail is up, but with only one picture and no floor plan -- sheesh) (update Nov 15: the pictures + floor plan are up; they've taken down the sheers and added red furniture)


(Prolixity warning: this one is very long. But rewarding, IMO.)

When it hits the web, you will see that the agent notes that #2C is an AIA award-winning loft and has been featured in Interior Design magazine, and Dutch and British Elle Décor.

You will see that it is said to be "1,600 sq ft" and that they are asking $2.125mm and $1,370/mo.

any of this sound familiar?
If you have been a faithful reader for a very long time (and have an excellent memory) you will remember that I love this loft. Here's what I said about it a year ago, almost to the day:
Once you close the door in 2C you would never think you were in the same building with the other two lofts [2A and 3B were also for sale at that time].

Please, please, please look at the pictures, and then understand that - if anything --- the photos do not do justice to this space.
[Unfortunately, those pix are no longer on the web, but PruDE's new pix should be up soon; they won't do justice either.] This is a white-on-white museum quality minimalist renovation. While this unit looks over the same parking lot as 3B, I suspect that possible development has nothing to do with value or with the owner's enjoyment of the space. Note the window shears - everything about this space relates inward, so what is outside the window will only detract from the space.
I am not saying I could live there (no way). I am not saying there are many people who can live there. I just hope that there are enough who can and that someone who can has the money and the opportunity to make a deal with these owners.

The care taken to eliminate detailing in closets, cabinets, and appliances is extreme
. The walls 'float' off the floor the way museum walls do not touch the floor; the kitchen wall not only does that, but flares out at the bottom, while the upper surface of the cabinets also undulates.

I have no idea who could buy this amazing space
How unlivable is this space for conventional tastes? There are two sleeping areas in the upper mezzanine, separated (as I recall) by a few plastic containers (I am not doing them justice) but otherwise open to below. A low cough in one bed is heard distinctly in the other.

(That was on Nov 8, 2006:
comparing lofts and lofts ain't so easy / 718 Broadway as lab.)

My description sounds like the same description as the new listing, right? It can't be that this museum-quality space has been renovated yet again and again been featured in magazines and won an AIA award, right?

Just checking here, because the loft that is now described as "1,600 sq ft" and offered at $2.125mm was being offered a year ago for $1.475mm (down from the original $1.6mm) and was described as "1,200 sq ft".

I made a prediction last year that came true ("I can say that this one is 'very' unique [remember, in my business "unique" has many modifiers]. Unique properties have fewer potential buyers, so this may be on the market for a while regardless of price."). It was on the market "for a while" longer and dropped the price twice before signing a contract in April and closing in May.

(Just the facts, ma'am…) The closing price on May 30, 2007 recorded in city records is … $1.325mm.

(Pause. Sink in. Review numbers. Proceed.)

WTF??
So now the people who bought it on May 30 want to sell it. The people who bought it on May 30 for $1.325mm want to sell it for $2.125mm. Actually, it may be more accurate to say that the people who bought it on May 30 for $1.325mm say they want to sell it now for $2.125mm.

Enough with just-the-facts … this freaks me out. This totally freaks me out.

$2,125,000
(1,325,000)
$ 800,000 = 60% of May 30 price
(OK, I will stop with that.)

if building history is a guide
I was so intrigued by the differences between #2C and the other two units then available (#2A and #3B) that I did an extended review of past sales data in this 40-unit coop the next day. Here is the highlight of that review:
The confirmed 2006 sales and their estimated sizes were:
8B
June 29
$1.2mm
1325'
10B
July 12
$1.505mm
1400'
10D
Sept 20
$1.21mm
1180'
6B
Oct 18
$1.156mm
1325'
First, all four of these substantially overlapped with the efforts to sell 3B and 2A over the last year, and the last two may have actively overlapped with 2C as well. That is a lot of inventory in a 40-unit building. And note that the agents for the three "B" line lofts could not agree on the size of that line.
(From Nov 9, 2006: more rich data and 'comps' / 718 Broadway sales history)

Since then, #2A has been taken off the market (said to be "1,500 sq ft", it started at $1.595mm in September 2005 and ended 2 years later, unsold at $1.299mm); #3B found a buyer and signed a contract 2 weeks ago (ask was $1.24mm for "1,400 sq ft", after being on the market since September 2006, through 2 different firms); and #10C seems to have been in contract since April without closing yet (offered in January at $1.25mm for "1,400 sq ft"; that deal may be in trouble).

If building history is a guide, there are only 2 units that have closed above $1,000/ft (3 if you count #2C's sale at $1.325mm if the "1,200 sq ft" is right) and none that have closed anywhere near $1,300/ft, as offered for #3C now if "1,600 sq ft" is right , let alone nearly $1,800/ft if #2C is really only "1,200 sq ft".

You still with me? Here's the punch line…

they just might get it
The funny thing about (truly) unique apartments is that they set their own values. If a buyer with taste and bucks finds that this museum-quality-minimalism suits them and they have the bucks, they may pay whatever they have to get the seller to agree to sell it to them. 'Comps' be damned, as (truly) unique lofts have (essentially) no comps. Just whatever a willing buyer is willing to pay that the seller will agree to. (They won't get a large mortgage, but that's a different story.)

Now, I seriously doubt that there is a buyer for this loft at $2.125mm or environs. And it is very likely that any sale will take a long time, because there are so few potential buyers for this spectacular-but-unlivable-(for-many)-space at any price. (As the mother-daughter team Eunice and Stephanie Turso of Custom Brokers -- who marketed this lovely loft for 9 months before getting a contract signed seven months ago -- found out.)

8 million stories
I wonder - of course - why the May 30 buyer is a November seller. Change in family situation? Somebody coughing quietly in the other bed? Delusions? No idea, but very curious….

back to the beginning
This whole thing really freaks me out.

© Sandy Mattingly 2007

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Nov. 6, 2007 - 48 Great Jones goes to drama school / major price drop



this one is real
In going through my junk mail folder today (the place all those agent e-flyers about "exciting" new listings, "unique" apartments, "dramatic" price changes are supposed to go), my eye caught on two (out of 300+ since Sunday).

One headline was for a "dramatic" price reduction that turned out to be anything but (a $26k price drop off a listing price of $869k - feh!). That agent needs to get out more, live a little, experience some drama.

The other was a familiar address, as I blogged about the 2d floor at 48 Great Jones Street when it got the Curbed treatment back in August. The headline was "significant" price reduction. Tom Cooper at Sotheby's did not lie.

7 figures is significant, it is dramatic, it is … large
This loft had been offered at $5.57mm, but dropped late last week to $4.495mm - that is $1,075,000.00 for those of you without handy access to a calculator.

I went through the long price history of this unit when I touched on it in August. Here is one excerpt from that earlier post:

This listing is relatively new with Sotheby's, but not new to the market, as it is now on its third firm since June 2006. It started then at $6.85mm and bounced down to the $5.3mm that [Danielle] Wiedemann started it at in June this year before raising it to $5.57mm after four weeks on the market.
Even fully renovated lofts have not commanded much of a premium in this building. #3F was said to be "fully renovated" (with marketing pictures to back that up) when it closed in January at $2.4mm for its "2,700 sq ft". #6R is now pushing for a premium, but that is described as "[m]asterfully renovated with no expense spared, [a] gorgeous triple-mint loft offer[ing] approximately 2600 square feet of unique luxury living", and asking $3.125mm - barely $1,150/ft.

Dropping a million bucks off the price of a "4,100 sq ft" loft is a big step in the right direction, correcting the imbalance between this one (which has to need a lot of work) and
#6R, which has not sold yet at $1,150/ft (asking $3.125mm for "2,600 sq ft").

basta?
I tend to think that is still not enough of a spread, but I must applaud the heft of a seven-figure price drop.

(Curiosity here: Danielle Wiedemann had this listing at Sotheby's; now it is Tom Cooper's. Same listing number. Wonder what happened….)

© Sandy Mattingly 2007

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Oct. 31, 2007 - re-setting values at 57 Bond / there goes the neighborhood


gotta appreciate the appreciation
#4E at 57 Bond Street is new to the market this week, asking $3.45mm and $1,712/mo (condo) for "2,125 sq ft" in a 2003 condo conversion that sold as new four years ago for (probably) less than half that. (I don't see a closed price for this unit when it was first bought in October 2003, but #2E sold 3 months later for $1.563mm.)

That is what having brand new brand name neighbors will do for you!

new neighbors are good neighbors
Since this building was converted in 2003, the new kids on the block that have driven prices very far very fast are 40 Bond and 48 Bond. 40 Bond is the 31-unit Ian Schrager project with "five star hotel services and amenities", in which original units can still be had for as little as $3.5mm for "1,269 sq ft" (#6D) or as much as $9.95mm for "3,288 sq ft' (#9A). 48 Bond is the smaller (17 unit) Deborah Berke designed project that has a "3,141 sq ft" full floor unit left, asking $5.15mm.

The record high sale for the building to date was PH-E (only "1,470 sq ft", but with a terrace of "1,134 sq ft"), which sold in July for $2.595mm, with finishes that sound a lot like those in #4E. (As history, the other penthouse sold through the developer in May 2004 for $1.675mm, with "1,704 sq ft" and a "966 sq ft" terrace.)

too soon in 2005
Two "W" line units (also 2,125 sq ft) were offered for sale before the hot new neighbors were in, at (then) historically high prices, but came off the market after not selling. #2W took a brief shot at a killing in March 2005 for $3.2mm, while #4W more seriously probed the market from January to May 2005 at $2.75mm.

This short block on this short street just off the Bowery has had one of the sharpest jolts of high-end development and pricing of any similar block that I can think of.

Maybe they will add pix and a floor plan to the #4E PruDE listing before too long, but they are starting with open houses immediately.

Open House Thursday Nov 1 from 12 - 2
Open House Sunday Nov 4 from 12 - 1:30

© Sandy Mattingly 2007

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