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February 2009

Feb. 27, 2009 - lipstick on a pig, or, buying an overdone ($1mm?) remodel


'pig' is a metaphor, of course
What if you bought a Manhattan loft with not much light and low ceilings, and put a ton of money into it -- really jazzing it up in decidedly not neutral tones -- then decided to sell within 3 years of purchase? How confident would you be of recovering your purchase price and added cost?

In the case of a loft new to market on the fringe of a prime loft neighborhood, the buyers-turned-remodelers-turned-sellers are asking more than $500/ft on top of what they paid. That would make it some upgrade, and a stretch for this building (based on past sales).

one of 8,000,000 stories
This is quite a spectacular loft, actually. But not one that will match the tastes of many people -- so much so that it is obvious that these folks planned to stay a while. (Unless they subscribed to that very old-fashioned notion that money just doesn't matter.) I have no idea what they paid to remodel, especially as the mechanical and other systems were new when this condo was converted earlier this century. But I am very curious about what it cost, as the asking price is 175% of what they paid within 3 years.

shrinking the market
Of course, anything that reduces the depth of the pool of potential buyers will reduce the odds of getting the best price and increase the odds that it will take longer to sell. However spectacular (seriously, it is very dramatic, and all tricked out with toys for boys and for girls), this loft is working against competition that is more central with a less funky street vibe, that has higher ceilings, 'loft' character, and more natural light. They may be down to looking for one of very few possible buyers.

have to, or 'want' to?
If they find themselves in the position that they have to sell, they are trying to thread a very narrow needle at this price. If they have the 'luxury' of time, they are more likely to find that one right buyer, but time (in this market) is probably working against them. Obviously, I am feeling that this is much too pushy for this market, but if that (mythical?) European all-Euro buyer with exactly the right taste arrives and falls in amore it just might work. I remain intrigued by sellers who want to be compesnated for the pain and expense of seriously upgrading a loft (as with yesterday's post, how much is that renovation in the window?).

Let's watch.

 

© Sandy Mattingly 2009  

 
 
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Feb. 26, 2009 - how much is that renovation in the window?


adding modest value, or too modest about the value added?
There's a Manhattan loft newly for sale that is asking about $1,300/ft and is described as newly renovated. The prose is rather muted for a renovation (the kitchen, for example, is only described by its size). I really wonder what the renovation cost. The loft is in prime Soho and is big enough to fit into the family-size-with-entertaining-space category.

The renovation resulted in bedrooms that are small by large loft standards, none of which are en suite. There's a good-sized main open area that seems to get a lot of light (and there's that ... errr ... spacious kitchen), but I really wonder what that renovation cost. It is priced as though it had cost enough to be flinging proper proper names, exquisite materials, and custom this-ing and that-ing. Not saying it does not have them; just saying the listing does not say ti has them.

really wondering
Did I mention that I am curious about the cost of the renovation? When the loft sold about four years ago, it cleared at about $850/ft. Did the renovation plus four years add more than $400/ft in value?

A neighbor on a higher floor in a larger loft did not sell three years ago, despite a game effort. That loft was offered at about $1,300/ft and was marketed as a terrific renovation: "custom" this, "fabulous" that, "luxurious" other, with proper proper names. That pricing did not fly then, for a loft that sounds as though it was a better renovation than the one newly for sale. That narrows the time frame in which to assign additional value in the new listing to The market, as opposed to the renovation.

At this point, a definite contender for the too pushy ...? thread. Or maybe (also?) the what year is it? thread. Or maybe just a new why are they so modest? thread. I really am wondering, as you well know by now.

 

 

 

© Sandy Mattingly 2009  

 

 

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Feb. 25, 2009 - 2005 wasn't bad, was it?

 

bet the Under
There's a good-sized Manhattan loft in a north Chelsea conversion from earlier this century that sold in August 2005 for $1.575mm. Because they thought that 2008 was not like 2005, they tried to sell about 20% above that, but that did not work. The current asking price is close enough to the 2005 clearing price to suggest the smart money will take the Under, and not the Over on 2009 vs. 2005 here.

This loft does not have the light or proportions of others on higher floors in the same building, but it has a very nice level of finishes, rather high ceilings, a lot of space for the money (well under $1,000/ft), a great location (the nabe grew up around it). My sense is that -- back in the day -- it was priced (and traded) closer to the rest of the building than it will in This Market. (There's a smaller loft that found a contract quickly off an ask much closer to $1,000/ft, for example.) Overall, there is nothing wrong with this loft, but it seems to be being punished for relative disadvantages that did not seem so disadvantageous in other (prior) markets.

If these sellers stick it out, and go wherever they have to go to find a willing buyer, the 2009 clearing price will be lower than it was in 2005. The rest of the building seems to be in a more recent year, which strikes me as strange.

 

 

 

© Sandy Mattingly 2009  

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Feb. 24, 2009 - Manhattan loft inventory as of February 22 = 912

 


Number of Manhattan lofts offered for sale as of Sunday night definitely continues to reflect a bulging inventory, though this week there is a dip: 
 

price range # of lofts
$500k to $999k 129
$1mm to $1.99mm 335
$2mm to $2.99mm 224
$3mm to $3.99mm 89
$4mm to $4.99mm 59
$5mm to $10mm 86
TOTAL 912

 

This is down 16 in a week, while up 232 since my recorded low in mid-August, breaking the streak of four weeks in a row with record inventory in my limited data set (since June).

 

See my May 19 post for what I am counting, and why it is difficult.




© Sandy Mattingly 2009


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Feb. 23, 2009 - what's wrong with these people? agents who speak out of their ...

Manhattan Loft Guy truculence unleashed: caution
I toured some Manhattan loft open houses yesterday with buyers, and saw some interesting lofts. The "highlight" of the tour was a visit to a loft with a terrific skeleton -- clearly a total gut renovation with a lot of potential (handsome building, high ceilings, big windows, good light), offered by a pretty well-known agent. In the eyes of my buyers (and to my own eyes) the agent was an embarrassment. Farcical, at first, but overall an embarrassment to the firm and the licensing authority.

 
"you will double your money in five years"
The agent started speaking as we entered the loft, and stopped when we left (so far as we know). I have to believe that is that agent's personal style, rather than an unusually caffeinated response. That constant-stream-of-stuff style can be a little entertaining, though not necessarily embarrassing. This content, however, included a great deal of "salesmanship" in the tradition of used cars, or Enron energy 'products'.
 
In extolling the benefits of the neighborhood, the building, the totally unusable-for-grown-ups-as-is interior of the loft, the agent assured my fully grown-up buyers in the close presence of their agent (Manhattan Loft Guy) that if they bought the loft and paid to renovate they would "double [their] money in five years", which caused one of my buyers to make a skeptical sound and then offer "that's not what I read in the papers", which lead the agent to talk about the opportunity to buy this loft (untouched in 25 years, to all appearances) at "1995 prices".
 
"if you don't buy it today..."
My buyers are not prepared to bid on this loft today, though they are intrigued by the potential for this loft. Alas, the loft is reportedly about to be sold. Three times we were told that the seller is "ready to sell" and has had an offer on the table, which the seller told the agent ("in a phone call today", dramatically enough) the seller would accept unless someone else stepped up "today."  I will be very curious, of course, to watch over the next week or two if the status here is updated to reflect an accepted offer, contract out, or signed contract. [note 3.27.09 update on status below]
 
details, details
My buyers had the show sheet in hand, and were looking back and forth from the floor plan to the reality, wondering how they might be able to use / adapt / build out the space. One buyer pointed out to me that the number of windows on two different walls was different in reality than as depicted. (Those windows are the main draw in the loft, so this is not a small matter.) 
 
They were also curious about the size of the rooms (reality vs. the floor plan) and the overall size given by the agent in the listing. To my eye, the room dimensions seemed roughly accurate, but adding those dimensions and making some small extrapolations today, the loft is about 15% - 20% smaller than estimated.  (At that point, I was hardly surprised. Just disappointed.) Yes, "square footage" in coops is rough on its best day, but if you go to the trouble of putting specific room dimensions you only invite the click-click of a calculator.
 
why go to the trouble to puff?
Perhaps the agent took my buyers and me as fools, in puffing so hard about the future and the past. Perhaps that is just more of the agent's style. But I don't see any value in a listing agent telling buyers-with-an-agent-present about the future upside, or past history. If the buyers' agent has a brain (or, at least a computer), the buyers will learn the real history. And if they want predictions about the future, they can ask someone they have a relationship with, rather than the agent trying to sell them something. 
 
But the agent crossed over into shameful in offering -- with complete assurance -- that the future would be so bright, so soon for the lucky folks who'd buy and build out that loft. Double your money by 2014! (The explanation, in part, was that the current opportunity was available at a price not seen in more than ten years!!)
 
I will have this more detailed conversation with my buyers if (when?) the loft remains available into March, but they will not be surprised to learn that the current asking price on a dollars-per-foot basis (using the lower size derived from this agent's room dimensions; which matches the listing for a loft in the same line in 2003) is more than $100/ft higher than any loft has sold for in the building and nearly $300/ft higher than the average for the five sales recorded in the last two years. Of course, my buyers knew they would not have to pay that ask to beat the offer the seller has in the pocket (the one that "will be accepted if not sold [yesterday]"). That price-to-beat is not quite halfway between (a) two sale prices of slightly smaller lofts in June 2008 and April 2007 and (b) the sale of a loft in this line on a higher floor in 2003. [note 3.27.09 update on price below]
 
This is imperfect science(!), of course, but the offer-in-the-pocket is probably a 2005 or 2006 price -- certainly not a 1995 price.
 
Anyone with access to (a) a brain or (b) City records can figure this out. So why go the trouble to puff about the past? (Although it stands to reason that someone who would puff about the past would puff about the future, at least as a matter of habit.) In this context, it is hardly surprising that the original asking price was nearly a third higher than the current (higher than seller will accept) price.
 
call me Pollyanna
Just on the basis of the interaction at the open house (without any additional factual data), my buyers would trust this agent about as far as they could throw the agent through one of those 'missing' windows. Because I can't imagine that yesterday's performance was anything but typical for the agent (the agent's partner did not leap to restrain, correct or sedate the agent), I find it both shocking and disappointing that this agent has had a long successful career at one of the brand name brokerages in Manhattan. Really depressing, in fact.
 
The only way this technique works is if buyers are both uninformed and moronic. Most buyers who are not morons will (sooner or later) find a way to get educated before making a seven-figure decision. If not, they buy this agent's shtick, and this loft above The Market. Heaven help that bidder who made the-offer-in-the-pocket if their eyes are not open. (I wonder if they are looking forward to 2014.)
 
And heaven help anyone else who comes into contract with this agent in the future. As much as I felt afterwards that I needed to take a shower, the little pricing history research I did this morning just makes me sad.
 
[update 3.27.09: no one will be surprised that the loft is still on the market (that offer-in-the-pocket notwithstanding), and that the price has been dropped 8% -- though it still has a ways to go before reaching that off-in-the-pocket. I'd guess they are pretty negotiable ;-) ]

 
© Sandy Mattingly 2009 
 
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Feb. 23, 2009 - new Manhattan loft listings + closed sales in last 7 days

 

This is the sixty-ninth Manhattan Loft Guy report on the number, price distribution and neighborhood distribution for Manhattan lofts reported as new to the market or as closed sales in the last 7 days.

The stats as of Sunday night:


  • there were only 9 Manhattan lofts reported as new to the market in the last 7 days and only 7 as sold (after previous weeks of 3, 7, 14 and zip)
  • 6 of the 9 new ones are offered between $1mm and $4mm, while all of the 7 sales were offered below $3mm
  • only 1 of the 9 new loft listings is in new development, while 1 of the 3 closed sales was in new developments

    By price
    New = 9
    Sold = 7
    $500k to $999k
    1 3
    $1mm to $1.99mm
    2 2
    $2mm to $2.99mm
    2 2
    $3mm to $3.99mm
    2  
    $4mm to $4.99mm
    1  
    $5mm+
    1  

     
    By neighborhood
    New = 9
    Sold = 7
    Battery Park City
       
    Chelsea
       
    Clinton
       
    East Village
       
    Financial District
      3
    Flatiron
    1 1
    Gramercy
    1  
    Greenwich Village
    1 1
    Kips Bay
       
    Little Italy
       
    Lower East Side
       
    Morningside Heights    
    Murray Hill
       
    Midtown East
    1  
    Midtown West    
    SoHo
    2  
    Sutton Place    
    Tribeca
    2 1
    Turtle Bay
    1  
    Upper East Side
       
    Upper West Side
      1
    West Village
       

  •  
  • New loft listings in new developments
  • 53 Warren Street 1
     

  •  
  • Sold lofts in new developments 

    90 William Street (be@William) 2
    16 West 19 Street (Jade) 1
    415 Greenwich Street (Tribeca Summit) 1

    For information about how I get this stuff and why I slice it as I do, see methodology for New + Sold in The Last Seven Days. For my rant about how soft this data may be, see
    loft or not? caution: active ranting ahead.





© Sandy Mattingly 2009

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Feb. 21, 2009 - 1981 to 2009: progress, or not so much?


plus ca change ...
When I moved into the American Thread Building in 1981 (the first great condo loft conversion in Tribeca?), I was in that (relatively) new Manhattan demographic, Young Urban Professionals, and we were "welcomed" into the building by the graffito "die yuppie scum", apparently left by the former squatters (artists??) in residence. If it is not too grandiose to put it in these terms, we were in the first non-artist wave into Tribeca (how many waves have there been since? five??).
 
A blog with which I am unfamiliar (h/t Curbed.com) posted what are presumably current photos from Staple Street in Tribeca that seems to merge my former demographic with a demographic I would have thought was opposite to the yuppies: http://beehivehairdresser.com/2009/01/28/tribeca-warns-yuppies-hipsters/  I guess the point (as if there is one) is that neither group is welcome today, not that the two groups have anything else in common (age, perhaps, but I am over-analyzing here). Whatever ... the folks doing the un-welcoming are different in 2009 than they were in 1981, for sure, for sure.This is not so much progress as evolution.
 
Nice photos on that blog, btw
 
 

© Sandy Mattingly 2009  

 

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Feb. 20, 2009 - 321 Greenwich closes at 5% premium over 2006 price

 

Tribeca condo loft at $1,000/ft (again)
I see that I am becoming somewhat fixated on the calendar -- in how This Year's Market compares to some prior year's market conditions. I am probably not alone in that regard. Maybe this should be called the What Year Is It? Manhattan Loft Guy thread....
 
Before coming to market last July at $2.625mm, the loft #4 at 321 Greenwich Street last traded in January 2006 at $2.275mm (off an original ask of $2.75mm and a reduction to $2.6mm, which was a healthy negotiated discount at the time). Despite an accepted offer within two weeks in July, they did not get a contract until December (my, that took a long time!), after dropping the price to $2.55mm.
 
When it finally closed on February 8 ... (dramatic pause) ... the price was $2.39mm -- less of a negotiated discount off the ask than in 2006, curiously. (Given the delay in signing the contract, I would say this is a legitimate December price, rather than a [pre-Lehman] July price.) The loft is said to be "2,300 sq ft", so the 2006 clearing price was $989/ft, compared to $1,039/ft this month.
 
a classic for loft snobs
StreetEasy has the Halstead July 2008 listing pix and copy (here). It is a classic 27 foot wide Long-and-Narrow footprint, with four windows each in front and back, set up as only 1 "bedroom", two interior "chambers" and a long, narrow study. The oddest thing about the loft layout (to my eyes) is that the single bathroom is across from the bedroom, while the bedroom enjoys a laundry room, en suite. (Obviously, that laundry room should permit an en suite bath, with little change in the layout.) They brag about the floors, the wood columns and "an ancient, substantial beam that runs the full 86 feet of the loft" (as if the ancient thing is one piece). In other words, it oozes classic loft character. (If you like that sort of thing.)
 
They also brag on the "terrific" light and the Washington Market Park views, which are related. Those (front) west windows over the Park should always have great light, even from the fourth floor. (So long as the Park remains, of course.) If the loft really is "pin drop quiet", they must have great windows overlooking the Park, as I believe that children are still noisy, on occasion.  More bragging: there's an "antique" 6-burner Garland stove, complemented by a new Sub-Zero.
 
a classic loft, preserved
It looks as though this condominium association was formed in 1999, so that the developer made the choice then to preserve the classic loft flooring, columns and (ancient!) beam. The result is that they have the most 'classic' ten year old loft space I can think of. Cool.
Another cool element is very different: the taxes and common charges for this 2,300 sq ft condo loft total $1,364/mo. No frills, obviously, but very low costs.
 
 

© Sandy Mattingly 2009  

 
 
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Feb. 19, 2009 - 2007 = 2009? Soho sellers hope so


Soho loft sold in 2004 for $750/ft in 2004, then for $1,000/ft in a Manhattan heartbeat in 2007 (8 weeks from listing to closing; those were the days...) while in "triple mint" condition. It is hardly prime Soho (at least for residential loft living; I hear the retail traffic is pretty good), and it is in your basic no-frills mature coop. Given the velocity with which it sold at the full ask in 2007, none of these location or building factors were negative factors then.

what's changed?
Newly offered for $1,000/ft.
 
Bet it takes more than 8 weeks this time, despite being in the same condition, location and building as before ...
   
© Sandy Mattingly 2009 

 
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Feb. 18, 2009 - drip, drip ... this data point points down from 2007 (way down)


not too pushy (now) but not selling (yet)
There's a Manhattan loft that's been on the market nearly a year, with a sobering price history. It started this go-round in the Spring around $1,000/ft and has had four drops since then, totalling more than 20%. But that is not what will make you sober.

The last three drops have all been to prices below the June 2007 sale, and it is now offered for 14% less than the unit sold for then. These sellers are acting as though they really want to sell, in which case we will find out where they (finally) meet a buyer. If they decide they can hang on 'for a while' I suspect this will come off the market soon. We shall see....

The loft is on a funky block (actually, a Manhattan Loft Guy fave), in a no-frills mature coop in which a "renovated and restored" unit sold at $1,000/ft in late 2007. But the current difficulty is not the funk, the frills or (likely) the finishes. Yes, Virginia, The Market has changed. For this loft, by at least 14% in 20 months.

Extrapolate at your own risk, of course.

   

© Sandy Mattingly 2009  


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Feb. 17, 2009 - Manhattan loft inventory as of February 15 = 928

 

Number of Manhattan lofts offered for sale as of Sunday night definitely continues to reflect a bulging inventory: 
 

price range # of lofts
$500k to $999k 133
$1mm to $1.99mm 346
$2mm to $2.99mm 228
$3mm to $3.99mm 87
$4mm to $4.99mm 61
$5mm to $10mm 83
TOTAL 928

 

This is up only 2 in a week (after 46 two weeks ago), while up 248 since my recorded low in mid-August, and the fourth week in a row with record inventory in my limited data set (since June).

 

See my May 19 post for what I am counting, and why it is difficult.




© Sandy Mattingly 2009

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Feb. 16, 2009 - new Manhattan loft listings + closed sales in last 7 days

 

This is the sixty-eighth Manhattan Loft Guy report on the number, price distribution and neighborhood distribution for Manhattan lofts reported as new to the market or as closed sales in the last 7 days.

The stats as of Sunday night:


  • there were 23 Manhattan lofts reported as new to the market in the last 7 days and only 3 as sold (after previous weeks of 7, 14 and zip)
  • 19 of the 23 new ones are offered between $1mm and $3mm, while the 3 sales were offered between $1mm and $3mm
  • only 3 of the 23 new loft listings is in new development, while 1 of the 3 closed sales was in new developments

    By price
    New = 23
    Sold = 3
    $500k to $999k
    1  
    $1mm to $1.99mm
    11 2
    $2mm to $2.99mm
    8 1
    $3mm to $3.99mm
    1  
    $4mm to $4.99mm
    1  
    $5mm+
    1  

     
    By neighborhood
    New = 23
    Sold = 3
    Battery Park City
       
    Chelsea
    1  
    Clinton
       
    East Village
    2  
    Financial District
    2  
    Flatiron
    2 1
    Gramercy
    1  
    Greenwich Village
    5  
    Kips Bay
       
    Little Italy
       
    Lower East Side
       
    Morningside Heights    
    Murray Hill
       
    Midtown East
       
    Midtown West    
    SoHo
    4  
    Sutton Place    
    Tribeca
    4 2
    Turtle Bay
       
    Upper East Side
    1  
    Upper West Side
    1  
    West Village
       

  •  
  • New loft listings in new developments
  • 83 Spring Street 3
     

  •  
  • Sold lofts in new developments 

    140 West 22 Street (The Clement Clarke) 1

    For information about how I get this stuff and why I slice it as I do, see methodology for New + Sold in The Last Seven Days. For my rant about how soft this data may be, see
    loft or not? caution: active ranting ahead.





© Sandy Mattingly 2009
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Feb. 14, 2009 - what's the renovation worth? pushing it in non-loft-ville

 

2 years + 1 reno = $400k (or not)

Ofttimes the Manhattan loft buyer looking for 'value' must go far afield, away from the loft havens (Tribeca, Soho), to make 'a deal'. One such possible opportunity is today's candidate for the too pushy ... or not pushy enough? thread. Because it is in this thread, it may not yet qualify as 'a deal', but patience is sometimes rewarded.

 

The loft traded almost two years ago under $750/ft (not counting some lovely outdoor space). Since then, there has been an extensive (but not gut) renovation, of which the owners have tired, it seems. They are offering their lovely 2 BR + 2 bath space for under $950/ft (don't forget the outdoors). My guess is that the renovation cost less than $200/ft (perhaps much less), so that the current asking price is probably greater than the sum of (a) what they paid two years ago and (b) what they spent to renovate since.

 

Dicey proposition, that.

 

Someone who loves the renovated space and nabe may find it too attractive to pass up under $950/ft (+ outdoors!). Or The Market may find this just too pushy.... Until the price changes, of course.

 

 

© Sandy Mattingly 2009

 

 

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Feb. 13, 2009 - disconnect / sellers struggle to find The Market


The Miller graphs it
Interesting graph on yesterday's Curbed contribution from The Miller, Three Cents Worth: Listing Discount A Spiked Punch . Bottom Line is that what The Miller calls Listing Discount (the gaps between the last listing price and the contract price) was 7.3% in 4Q08 and 8.9% in January for closed Manhattan coop and condo transactions -- twice as high as in any quarter going back through 2004. In response to my question in the comments,The Miller cited (further down the thread) to one of his earlier charts that shows listing discount by quarter going back to 1997, showing that the 4Q08 listing discount barely exceeds those of the first two quarters of 1997 and that listing discount has not touched even 5% in any quarter but one in the last ten years.

It has been a long time (and we've been through some very different markets) since there has been as large a gap between seller expectations and hard-nosed buyer negotiating as in the last quarter. And the data for January 2009 trends still higher ... to 8.9%.

is this about seller behavior or buyer behavior?
My first thought was that this (previously unheard of) gap in January reflects sellers being unable to figure out where The Market is, then negotiating on the fly. But I wonder if the gap is more about buyers adjusting to The Market by making low-ball bids more often than in past times, and then sticking to lower numbers when sellers actually negotiate off the low-ball bids. (Or maybe it does not matter what it means?)

arrggghhhh ... it means something; I'm just not sure what.

 

© Sandy Mattingly 2009  

 

 
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Feb. 12, 2009 - 99 cent pricing on eBay leads to $400/ft under-pricing by FSBO loft seller in Noho

 
'interesting' times call for interesting measures?
I came across a FSBO loft listing on NYTimes.com this week for 718 Broadway #6B, which at that time was asking a rather conventional $1.295mm for about "1,400 sq ft". It caught my eye because FSBO lofts in Manhattan remain quite rare. (I hit one way uptown on December 21: FSBO loft in unusual location offers artist provenance + park views .) The loft is said to have been recently renovated with one (just one) marble bath and a granite and stainless kitchen. These FSBO sellers bought the place (one would reasonably think before the "recent" renovation) in October 2006 for $1.156mm.
 
Before I get too carried away with reviewing past Manhattan Loft Guy posts about this building (see below), here's what I found out when clicking the Visit Our Website link in the NYTimes.com copy: the new price is $850,000 -- $607/ft if it is "1,400 sq ft" -- in a building in which the last sale in this line closed in October more than $400/ft higher (#11B , said to be in mint condition with a "gorgeous" kitchen). Talk about an aggressive FSBO! (Perhaps this is the front of a trend: Noah at UrbanDigs posted February 10 about an apartment being marketed both by PruDE and on eBay.)

but wait, there's more
As they say on late night television, "that's not all ...". When I asked the sellers if they mind me blogging about their active listing, they approved and sent me another link that gives fascinating context for their strategy here. Their inspiration is that items priced on eBay very low ($0.99) got bid up higher than items priced closer to their 'real' value. In this context, $850k is equivalent to $0.99 when #11B traded five months ago for $1.465mm (possibly in nicer condition, but still ...). Like an eBay auction, they have a time limit: they want all bids in by 5 PM on Sunday, March 15.

(In reviewing this truly fascinating marketing effort [in my oh-so-wordy Manhattan Loft Guy 'style'] I will offer close criticism, but I do not intend this to be taken as negative criticism. Because they have chosen such a radical approach to marketing, there are many, many questions -- which they may have answers to. Regardless, major props to the sellers for attempting this -- I wish them luck. )

exposure, exposure, exposure and competition, competition, competition
To the extent that this pricing strategy works on eBay, it is because eBay provides sufficient exposure to expose an item for sale to many, many potential buyers, then gives any bidders up-to-the-minute reports on the state of the auction (how many bidders, thecurrent top bid). Here's what the seller said about market efficiency in the world of eBay:

... because eBay is about the closest thing to an efficient market we have on this planet, there is essentially a 0% chance that a 7-day auction will end at anything less than the market price for the item being sold.
 

(If you’re worried about the market price being less than you’re willing to sell for, you can always set a reserve price.)

 

In fact, if you start your auction low, I found the chances were actually better that you’d get a price higher than average.


... and about selling an apartment this way ...

Although it’s not exactly an “auction,” by setting the price insanely low you will get a lot of offers that will result in a bidding war… as long as you get the word out about your property for sale.

 

Fortunately, the only thing you have to do that is get it on the MLS… and there are plenty of services that will do that for a flat fee.



These two elements are hard to replicate for a FSBO loft in Manhattan, where we definitely do not have an MLS equivalent to MLSs all out there in America.

With the search and sort capacities of NYTimes.com being so screwed up these days (when are they going to fix that??), this previously reliable medium for FSBOs is diluted in value. Friend Google shows this loft is also exposed on Apartment Therapy this week, but precious little other exposure (Zillow with a Zesteimate of $1.28mm, and StreetEasy with a link to [an open listing ?? on] ArdorNY have front page links; Ardor's website does not come up on an address search because they don't list the address; my old Manhattan Loft Guy blog posts about the building also make the front page!).

There's another gimmick in the marketing that may provide exposure, but who knows how much? The seller apparently runs a web hosting firm, so is offering free web hosting for life to the buyer, whoever refers the buyer, or to anyone who makes a serious offer. That generated this post on an unrelated web site on Google's second page, but (so far) only one comment. (I wonder if "for life" means as long as you live, or as long as he stays in that business in that form??)

Even with exposure, however, how will this FSBO seller match the fun of competition that eBay can provide? I will grant that $850,000 is his "insanely low" price that should (in an efficient market) start a bidding war. But (remember: nothing personal here) a bidding war on eBay depends on bidders trusting the seller (all eBay sellers are rated) and the other apparent bidders, and on The House to police fraudulent activity (over time, fake bidders should be discovered, but not necessarily in your auction) and to accurately report the bidding.

In the Manhattan real estate world, there are ethical rules even among REBNY brokers that govern best-and-final bidding, so there is a measure of agent-to-agent trust that is essential that process.  Of course, it seems that everyone has had experience with a Manhattan real estate agent (probably) bluffing in a negotiation ("if you don't sign the lease now, there is someone coming in a cab with a check"; "I will get an offer today on this apartment, so if you want to bid, bid now"; "the seller turned down that number last week").

An auction run by a very interested seller who has exclusive access to information about The State Of The Auction is a different scenario than eBay auctions or even a REBNY agent run best-and-final.

committed to selling?
As the seller himself said, "If you’re worried about the market price being less than you’re willing to sell for, you can always set a reserve price". Obviously, he intends to sell above $850,000 after a bidding war. I wonder if he has a reserve price. I don't see fine print in his process equivalent to a REBNY agent running a best-and-final bid, wherethe agent should disclose if all bidders are deemed "qualified" (718 Broadway is a coop) and whether seller reserves the right to not accept any offer in the best-and-final (i.e., not to sell).

Google is not necessarily friendly
Having Googled the address to see what Internet exposure there might be for this listing, I also found a link to an old discussion on Curbed.com about possible development on the parking lot out the windows of #6B. That brings to mind two adages that might not be adages but should be: (1) 'exposure' is a two-way street; and (2) the web lacks a point of view.
 
718 Broadway has a Manhattan Loft Guy history
I'd have thought the "recent" renovation would have been after the October 2006 sale, but my recap of rich price data in this building way back in November 2006 (4 completed sales this year help with ‘comps’) noted that the October 2006 sale of #6B was billed then as a gut renovation, so it looks as though "recent" in this case means "within the last three years or so".
 
I then noted that the #6B clearing price was the lowest of four sales in the building from June 29 to October 18, 2006, three of which were in the "B" line, and that there were then 3 other lofts for sale in the building; those three competing loft listings were reviewed in another post in November 2006 comparing lofts and lofts ain’t so easy, which was one of my favorite blog posts because it showed how different lofts can be from one another in the same building. (Of course, that was back when I felt free to comment on other agents' listings, pre-April 9, 2008: end of an era for Manhattan Loft Guy / a new day dawns?).

degrees of inefficiency
My post about the 4 completed sales in 2006 at 718 Broadway commented directly on the efficient market idea (the bold and italics are new, and I corrected one bit of math):
 
Perhaps the virtually simultaneous $305k difference between 10B and 8B is accounted for by the renovation plus the extra view, but the renovated 6B still went for less than 8B. This is not an exact science….
 
10D is smaller, but had that stunning renovation, earning its parity with 8D.
 
So what?
Buyers with easy access to each of these contemporaneous listings in the same building – listings that were different in size, level of finishes and (possibly) light or views – established the market price for these units. Those marketing conditions were as close to an efficient loft market as you could expect in Manhattan.
 
So one “identical” unit (at least an identical floor plan) sold for 205 [should be $305k] more than another two floors below and another four floors below that had also been renovated – evidently in a bidding war.

I believe that these four building sales in 2006 show that the Manhattan real estate market (at least for lofts) is just not very efficient. In those frothy market days, #6B sold later for $44,000 less than #8B even though #6B had been recently (truly recently) and stunningly renovated, while #8B had a kitchen they admitted needed updating. I'd say that the only advantage that #8B had then over #6B was about 24 feet ofhigher view/better light and that a truly efficient market would have valued #6B over #8B by nearly the cost of upgrading #8B's kitchen to match #6B's ($50k-$75k??) instead of #8B having been valued at +$44k.

The spread between #10B and #6B also shows inefficiency. Although #10B was another 24 feet or so higher than #6B and probably had an even nicer renovation, these differences do not account for the $349k gap in trading prices. That is more than a 20% discount for #6B off of #10B's clearing price. (Of course, asserting that that market at that time in that building was inefficient means that I cannot say which price was 'right', and which was 'wrong'; I can only say that they don't correlate.)

The current #6B FSBOs have clearly thought all this through. They are counting on getting enough exposure (and enough bidders) to assure efficient pricing and that buyers will trust them enough to play the game under the rules they have set. Gotta appreciate their faith (and hope). I am happy to do my small part in providing a bit more exposure.

To repeat: good luck to them.


 

© Sandy Mattingly 2009  

 

 

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Feb. 11, 2009 - (kinda) quick trip to closing, but a long trip off ask at 147 Waverly Place

 

flipping can be stressful, no? (+ exciting)
The story of the marketing and sale of Unit 1E at 147 Waverly Place (a 'successful' flip) is not a long story (except as I tell it), but it packs a punch. But first, a digression (feint?)....
 
This true loft building is one of several along the Sixth Avenue corridor in the Village, and this one is just far enough from the avenue that it is probably nearly placid. The building was (finally) converted to condos in 2008, with the sponsor sales closing from February through November.
 
Based on the prices the sponsor asked for and got, this was a rather successful development, the challenges of the Village street grid notwithstanding. (Hint: the Word of the Day is "heptagonal".) See this piece from The Real Deal from April 2006:
 
A project converting 147 Waverly Place in the West Village to condos had to contend with another unusual structural detail -- a heptagonal, or seven-sided, building. Some of the 20 half- and full-floor condos in the building feature as many as seven exposures, a definite draw for buyers who want views. The potential downside of working with a seven-sided building is that rooms could have unusual shapes, but that was minimized.
***
Because of limited floor space, common hallways were eliminated. Instead, the building was outfitted with two banks of elevators so elevators open to each individual apartment.
 
and a history digression
I have tried to figure out what this building was, pre-conversion, but Google has not been my friend on this one. It is clearly a loft building with a commercial or industrial past, but neither the building website for the marketing, nor the architect's website (BKSK Architects), nor any of the various press mentions I found for the project describe its prior use, with one small exception. Hoping for Christopher Gay, I got Florence Fabricant, covering the theatrical (?) production of Tony and Tina's Wedding, which in the 1980s held the wedding reception of that eating extravaganza at Vinnie's, a second floor restaurant at 147 Waverly Place (if "Vinnie's" is fictional, then Gus's is the restaurant on the ground floor; I think).
 
Other than the Tony & Tina restaurant connection, does anybody know what this building used to be?
 
back to The Story Of The Flip
Unit #1E is basically a very large studio ("975 sq ft" plus a terrace) that sold originally on June 13, 2008 for $895k. (If you are sitting down and have no liquid in your mouth, continue reading ....) The June Buyer started as Wanna-Be-Seller on July 28, 2008 (if you are going to flip, why wait?), asking (I said no liquid in the mouth) $1.995mm, which is not a typo but an asking price more than double the purchase price.
 
But the Wanna-Be-Seller did want to be a seller, so the price dropped to $1.695mm within 7 weeks, to $1.499mm 2 weeks later, to $1.299mm after another 7 weeks, and (finally) to $1.199mm on December 5 -- which generated a prompt accepted offer (December 17) but a slow contract (January 15, 2009). No delay on the closing, though, as that seems to have been February 6 according to the inter-firm data-base. (Clearing price is not yet available.)
 
velocity x magnitude = whiplash 
The speed at which the Wanna-Be-Seller adjusted the asking price for this Manhattan loft is remarkable, as is the magnitude: the $796,000 price reduction was a 40% "discount" off the asking price. Yowza. (How's that for punch?) But they still did the deal in six months.
 
The other attempted flip here was both much larger and more modest, yet unsuccessful (the listing expired without a sale). That one was bought for $5.85mm in July and immediately put on the market at $7.25mm, then $6.95mm, then $6.495mm. No deal, and off the market as of a couple of weeks ago.
 
© Sandy Mattingly 2009 
 
 
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Feb. 10, 2009 - diversion / art from a Manhattan loft neighborhood

 

mental health break? (or...)
A buddy lives on the 9th floor of a loft building near Madison Square Park and has been painting what you would expect with a website with this URL:  http://theviewoutmywindow.com/index.htm . Water towers, rooftops, water towers, sky ... did I mention water towers? (I think he cheats, and also goes up to the roof of this 12-story building for inspiration, but that URL might be too long: theViewOutsideMyWindowAndFromMyRooftop.com, or maybe he does not own it.)
 
... shameless shilling (but for others)
I went to his show in the Fall and have been meaning since then to give him some (a very little some, indeed) free publicity. Please check out his site. He tells me the paintings are very suitable for display in a loft building lobby, for those Art Committees of loft buildings seeking to upgrade their aesthetics. (Giclee prints may also be available "at much lower price points".)
 
   
© Sandy Mattingly 2009 

 
 

 

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Feb. 10, 2009 - Manhattan loft inventory as of February 8 = 926

 


Number of Manhattan lofts offered for sale as of Sunday night definitely continues to reflect a bulging inventory: 
 

price range # of lofts
$500k to $999k 131
$1mm to $1.99mm 352
$2mm to $2.99mm 220
$3mm to $3.99mm 88
$4mm to $4.99mm 65
$5mm to $10mm 80
TOTAL 926

 

This is up only 4 in a week (after 46 last week), while up 246 since my recorded low in mid-August, and the third week in a row with record inventory in my limited data set (since June).

 

See my May 19 post for what I am counting, and why it is difficult.




© Sandy Mattingly 2009


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Feb. 9, 2009 - new Manhattan loft listings + closed sales in last 7 days

 


This is the sixty-seventh Manhattan Loft Guy report on the number, price distribution and neighborhood distribution for Manhattan lofts reported as new to the market or as closed sales in the last 7 days
.

The stats as of Sunday night:


  • there were 25 Manhattan lofts reported as new to the market in the last 7 days and only 7 as sold (after last week's 14 and the previous week's shut out)
  • 16 of the 25 new ones are offered between $1mm and $3mm, while 3 of the 7 sales were offered between $1mm and $2mm
  • only 1 of the 25 new loft listings is in new development, while 4 of the 7 closed sales were in new developments

    By price
    New = 25
    Sold = 7
    $500k to $999k
    5
     
    1
     
    $1mm to $1.99mm
    12
     
    3
     
    $2mm to $2.99mm
    4
     

     
    $3mm to $3.99mm
    2
     
    1
     
    $4mm to $4.99mm
    1
     
    1
     
    $5mm+
    1
     
    1
     


     
    By neighborhood
    New = 25
    Sold = 7
    Battery Park City

     

     
    Chelsea
    4
     

     
    Clinton

     

     
    East Village
    2
     

     
    Financial District
    4
     

     
    Flatiron
    2
     
    2
     
    Gramercy

     

     
    Greenwich Village
    2
     
    1
     
    Kips Bay

     

     
    Little Italy

     

     
    Lower East Side

     

     
    Morningside Heights
     

     

     
    Murray Hill
    1
     

     
    Midtown East

     

     
    Midtown West
     

     
    SoHo
    3
     

     
    Sutton Place
     

     

     
    Tribeca
    5
     
    4
     
    Turtle Bay
    1
     

     
    Upper East Side

     

     
    Upper West Side

     

     
    West Village
    1
     

     


  •  
  • New loft listings in new developments
  • 311 West Broadway (Soho Mews)
     
    1
     

     


  •  
  • Sold lofts in new developments 

    140 West 22 Street (The Clement Clarke)
     
    2
     
    415 Greenwich Street (Tribeca Summit)
     
    2
     

    For information about how I get this stuff and why I slice it as I do, see methodology for New + Sold in The Last Seven Days. For my rant about how soft this data may be, see
    loft or not? caution: active ranting ahead.






© Sandy Mattingly 2009


 


 

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Feb. 6, 2009 - pushed it just enough for contract, eventually


April = then; February = now
I can't wait to see how this ends, but the listing history of this newly-in-contract, current century, high-end Manhattan loft condo conversion is fascinating enough to warrant a comment even before the clearing price is clear. The layout is 2 bedrooms plus 3 baths and the building amenities package is rather over-the-top. The last sale in the building was pre-Lehman, a bigger space, a quick sale, and just pennies off the ask (nearly $1,700/ft). Here's that fascinating history for the one newly-in-contract:
 

  • on the market in Spring 2008 (between the last sale going to contract and its closing date) above $1,600/ft
  • price drop after 6 weeks
  • second price drop after 9 weeks
  • accepted offer after 3+ months (that fell through)
  • third price drop after 6+ months
  • fourth price drop after 8 months (total price drops = 20% off original price)
  • contract after 10+ months (at what discount from the [reduced] ask??)


Remember: that last sale was at a slightly higher price-per-foot than this one started at, and sold quickly at (essentially) full ask. Need further proof that the Winter 2009 Manhattan loft market is different from the Spring 2008 market? I will keep an eye on this loft for a clearing price, but in the meantime, just look around....

 

© Sandy Mattingly 2009 
 
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