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What type of cost are you seeing out there for staging and do you pay it up
front, or reimburse them at closing.
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I pay the Stager on a monthly basis from her invoices. Typically costs about
$125 per home.
Also, she charges me $125 to do a vacant property with accouterments.
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Staging Quotes
>It works because many Buyers...cannot visualize what it could be - they
only see what it is now - and they don't like it. Surely you've had a Buyer
say - I don't like this carpet!! <
Corny but true famous sayings of Barb Schwarz:
"If you can SMELL it...you can't SELL IT!"
"Start packing, because you ARE moving!"
"The investment in staging is less than your first price reduction."
"Detail your house like you detail your CAR!"
"Clutter EATS Equity!"
"You can't SELL it if you can't SEE it." (house hidden inside the
"landscaping"
"Buyers (and appraisers) only know what they SEE...NOT what it is GOING TO
BE!"
One of the weirdest things she said in the class was "We are not selling
HOLES!" She was talking about open toilets. But I swear I hear her saying
that every time I see the open hole of a toilet in an mls photo, and she's
right. Close that toilet before taking the picture.
Hi Megan, I have two homes right now that are totally empty
and they are very white and very vacant....I keep a closet
full of "little treasures" for just such an occasion.
The living room gets a big colorful throw rug and a couple
of wooden folding chairs, I lean at least 1 picture or
mirror (that I've picked up at garage sales for a buck or
two) on each wall. The dining room gets a small round top
table with a long skirt and a colorful dish (again, garage
sales bargains).....Each bedroom gets a big colorful
comforter laid out on the floor so people can visualize
where their bed will be and still be able to see that their
dresser or TV cabinet will fit in also. The bathrooms get
some pretty towels on the towel bars. Every room has just
one small touch of red to draw the eye to whatever I feel is
the most important 1st impression. (silk flowers I've picked
up at tag sales, cheap) I then use "HomePlanPro" to draw
up a floor plan and place furniture in the rooms so people
can see how they will live in the home.......buyers love to
take floor plans home with them......One of my two vacants
is now under contract while other identical homes in the
neighborhood are still on the market and I have multiple
offers coming in on the other one tomorrow, according to the
agents that called me earlier this afternoon.
My collection of "treasures" were very inexpensive but they
are tasteful. No junk, just a little used.
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Staging Befuddlement
From: "Alice Newman" <aliceanewman@cs.com>
Okay, think of this. You go into three different homes and they all look
similar. What is going to stand out to someone? I give the house some
personality if it needs a lift. I have staged houses and have had great
results. When I get a new listing, I walk through the house and look to see
what I have to work with. I ask permission to move furniture, add touches
and stage their house to sell. I've always had success when I've done this.
To me, staging is about emotion. The emotion you create when someone sees
themselves in the home. When I get a listing I go out and buy up to $100
worth of items to help the property show well. I re-use items from one home
to another. I store the items in my garage. If it's a vacant property I may
only put a wreath on the door, some kitchen towels and maybe a rooster lamp
or something along the lines that would look good in that particular
kitchen. People then can refer to the "rooster lamp house".
If it's vacant they may not have much to differentiate it. I sometimes set patio tables as
if there is a pool party coming up (even with no pool). It stands out and
another thing I've done is to set a bed tray with a cup and saucer, a vase
with a rose, a napkin, a box of tea, and maybe a folded newspaper. It won't
appeal to everyone but it will appeal to most and make them think about
relaxation associated with the house. Also the homeowners that still live in
the home reported feeling more happy and relaxed while they had their house
on the market. It made them keep their house picked up more too. Sellers can
do this but when they have their home on the market they have emotionally
already moved out and have their minds on where they are going. So it is my
job to help them with this.
On the upper end properties, less is more. I will also print out little cards (5x7)with notes on special amenities the house might have since the buyer's agent might not be aware of it and I
won't be there to point it out. I might not do anything in an upper end home
except the notes. Anyway it's just my two cents.
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I am going to list a home with blue carpet everywhere. I sold the house a
few years ago to the people who will be selling it. When I first sold them
the house, the listing agent said she had a few problems selling the house
because of the blue carpet.
Have any of you out there seen a general
adverse reaction from buyers to the color of blue, especially in
wall-to-wall carpet? The seller is trying to decide whether to re-carpet or
not. It's a big house and will be expensive. They want to get top dollar
for the house.
Thank you one and all |
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