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Real Estate Social Media Policy Manual Ushers in Age of Broker e-Empowerment |
TUCSON, AZ, August 19, 2009 – “Real Estate Social Media Policies,” published today by real estate risk management authors Marcie Roggow and Frances Flynn Thorsen, is a comprehensive, 19-page manual that helps real estate brokers navigate the myriad of risk management issues posed by real estate agent participation on the Internet and across social media platforms.
“Every real estate brokerage company must establish an e-policy which determines the best practices to minimize risks and maximize compliance with state and federal regulations and adherence to the NAR Code of Ethics,” says Roggow. “Real Estate Social Media Policies” is a groundbreaking manual that helps real estate brokers assess and manage their online risk across property listing sites, blogs, online forums, messaging venues.
The manual offers a blueprint for real estate agent and brokers to become partners in a comprehensive risk management initiative to remain compliant with real estate laws and the National Assn. of REALTORS Code of Ethics with all Internet-based marketing, advertising, and social networking platforms and tools.
“As real estate educators, we see the sweeping impact of social media,” says Thorsen. “The good news about social media is the enormous potential to create new conversations online, build brand awareness, and attract new business. The bad news is the large bank of agent generated content that exposes gross violations of antitrust, fair housing, and license law, as well as violations to the NAR Code of Ethics. This document provides a communication benchmark that sets a legal and ethical standard for online behavior among real estate licensees.”
Single-unit pricing is $67 ...contact us for volume price discounts.
About Marcie Roggow, ABR, CCIM, CRB, CRS, DREI, GRI, SRS Licensed since l972, Roggow has worked in all facets of the real estate profession: broker-owner, developer, and educator. An active member of the REALTOR family, Marcie believes in giving back to the industry that gave her so much. Through NAR her concentration has been in the professional standards, license law, and risk management committees. Today her training efforts concentrate on the same topics. Her ability to understand and articulate agency and license laws is an asset to her audiences. Roggow has worked closely with REALTOR organizations and Real Estate Commissions alike to draft legislation that can be understood not only by the consumer, but also by the licensee. Roggow is the author of the popular CRB product, “Real Estate Brokerage Policies and Procedures Manual”
About Frances Flynn Thorsen Thorsen got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet .Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services. She created “Social Media: Tips to Avoid A Risk Management Nightmare,” a continuing education class for real estate agents in Arizona. She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S. and the 2009 Proxio list of 25 Most Connected Real Estate Professionals.
Contact:
Marcie Roggow
or Frances Flynn Thorsen
Phone/MR 605-321-0439
Phone /FFT 520-616-2896
fran@therealtygramblogger.com
Single-unit pricing is $67 ...contact us for volume price discounts.
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1. RE: Real Estate Social Media Policy Manual Ushers in Age of Broker e-Empowerment
Your book sounds like it will be a great help to realtors using social media for their business. I wanted to let you know about TweetLister.com, a fast-growing tool for posting, managing, scheduling and searching real estate listings on Twitter. We just announced our Version 2 release, featuring enhancements that add tremendous value and marketing power for all its users. The service remains a free, fast, simple, user-friendly way to place your real estate listings on Twitter, and enhancements transform the service into a versatile, full-featured, must-have tool for marketing any property.
The website is located at http://www.tweetlister.com.
Version 2 features are: Enhanced Listing Details, including more photos, more property features, personalized links to your website, and more; Broker/Owner Profile Information and Dedicated Listings Pages, including a page with your bio and all your listings; Associate Multiple Twitter Accounts with one TweetLister Account, so you can post properties for different regions, or different types of properties, or individual brokers to their own Twitter accounts; New Search Features, so you can now search by City or Neighborhood, State, Country, Keyword and Minimum and Maximum Price; and the ability to Add Listings in Bulk, a custom service.
I hope you will take a look at the site and consider mentioning it on your blog!