Website Traffic Improvement Claims
Posted at 4:33 AM, Apr. 11, 2006
Some web offerings claim to offer higher placaement from search engines. Watch out - some can actually hurt you. I've spent some time looking into this to understand how it works for someone else, and file this report:
The sites set up a ton of domains that are really bogus (no business function) then put links to your site in all those bogus sites. One key that search engines look for is how many other sites link to yours. However, MSN, AOL, Yahoo, Google are no dummies and while you may get a temporary bump, once they catch on your site will be black listed and you'll find yourself on page 99 forever.
There are however some firms that market software programs who will scan your site and give you tips on how to make your site more attractive to various search engines. Note that what might be good for Yahoo, may not be good for Google. I think these can be useful. These programs are pretty cool.
Let's say I wanted to get people interested in my town, Rockaway, NJ. One might think that I could fill page after page of the phrases "Rockaway, NJ" & "real estate" - nope the engines are too smart for that. OK, so I'll write a long paragraph, or copy it from some verbose website in Rockaway and then create a page on my site, THEN copy that page again and again on my site under different links - nope the engines are too smart for that.
However, if I find article after article that contains information about Rockaway, and create my won pages from it and have literally 100's of them, now I'll get some attention. But then I've stolen others content.
What this software does is analyze your site and make suggestions about how to make it more visible to the search engines. Obviously the more content you have which uses the key words you wish to be searched on the better.
One of the most useful things to do is swap URL's with other site owners in related industries, other agents from this forum, finance companies, furniture companies, etc. They are more valuable than your "friends" sites, but a link from a real website is still a link and the more you have the better you are to the search engines.
However, IMHO watch out for those sites that claim they can get you to page one. IMHO, it's the same as paying for leads. But on this one, once you are caught - you're dead. May just as well get a new domain and start over.
Virtual Tours - RealEstateShows
Posted at 12:33 PM, Apr. 6, 2006
Since I've been working with BetterHomesNJ I've been using
www.RealEstateShows.com to do my shows and clients love them. Several have said they actually prefer it to the 360 shows because when they are done right, they truly show off the property. I even had one client tell me it made her cry - really, I still have the email.
For some months now I've been in contact with these folks as they are expanding and I'm going to be marketing this product for them in Northern New Jersey. I've told them that I'd like to have a special promotion code that I can use to offer the product to a couple of the forums in which I participate.
I now have that code: PS99 (case sensitive) - is valid until 5/31/2006.
This code will allow you to purchase this program for $99.95.
One of the great things about this program is it is ALL YOU CAN CREATE for a year. You can be creative with it. You do everything yourself and once you've done one, you can actually knock them out in almost no time ( 10 to 15 minutes) and your clients will think you spent hours. I will admit that the music selection is so vast that I probably spend more time selecting just the right music for the home than I do everything else.
The rest of this message is going to be links to various shows as examples. You can be as creative as you wish - think outside the box. These shows will give you some of those ideas.
I'll start with my shows:
Homes:
http://www.realestateshows.com/41305
http://www.realestateshows.com/28035
http://www.realestateshows.com/37002 This is the one the owner cried at
http://www.realestateshows.com/41272
The following show I did of a town near me. BetterHomesNJ used it on the HomesInRockaway site
http://www.realestateshows.com/7240
http://homesinrockaway.com/ click on the Virtual Tour
Here are some other ideas:
Promote Yourself:
http://www.realestateshows.com/show.php?id=25050
Commercial Property - look at the floor plans in the More Pictures
http://www.realestateshows.com/show.php?id=31051
Look at the ad on the bottom:
http://www.realestateshows.com/show.php?id=31761
If you're a involved with a mortgage, you can encourage them to buy a block and add their branding to the bottom reducing and split the cost with all the agents in your office. Same thing for a broker. You can get volume pricing - contact me.
Look at the use of single words - be sure to catch the last frame:
http://www.realestateshows.com/show.php?id=32715
Sell a neighborhood
http://www.realestateshows.com/show.php?id=32789
How about a show for your BUYER? Do you carry a camera when you take buyers out?
http://www.realestateshows.com/show.php?id=20591
The point is simple. With all you can make for so little money this is a huge win for those of us who really care about the image we wish to portray. Even if BetterHomesNJ didn't pay for mine, I'd have bought it in a New-York-Minute.
Peter Scott, e-PRO, SRES - Sales Associate
BetterHomesNJ / VRI Realtors, Inc.
www.BetterHomesNJ.com
www.pscott.vrihomes.com
Cell: 201-230-2883; Office: 800-584-2190
Referrals: The life-blood of my business - thank you for helping.
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