(Frances Flynn Thorsen is hosting the  Route 66 Real Estate Social Media Retreat in Williams, AZ, later this month. She is also launching the Social Media Skills Builder.)

Social media coach Frances Flynn Thorsen walks through Animoto, an exciting new tool that creates musical videos easily at low cost, creating a WOW! landing page for spotlight ads at Trulia and other media.

Please join us in No Blogger Left Behind.

Please join us in No Blogger Left Behind.

Successful blogging marries cyber technology and the technology of human beingness. Blog Coach Frances Flynn Thorsen shows how to use a blog to attract your ideal client, how to use "attractive" language, and how to share the best part of you online.

This is the blip.tv version. A blog business plan is an integral component in developing a social media presence. The most successful bloggers marry social media technology and human beingness technology for best results. Register here for No Blogger Left Behind.

Click to play

Resources mentioned in this Webinar:

• Typepad
• Blogger.com
• RealTown
• Trulia
• ActiveRain
• Wordpress

 Handout

Take your blog to millions of consumers on the most trafficked community sites in the Real Estate Net - Trulia, Zillow, and Yahoo! Real Estate. Use popular question-and-answer platforms to establish dialogue and expert credentials.

Download handout here.

No Blogger Left Behind

Twitter Soup for the Soul

Webinar Handout

PDF Handout for Webinar

Trulia is the fastest growing web site on the Real Estate Net. Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate (the Webinar was distilled from these tips):

1. Earn credentials as area expert.
   
   A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.
    
2. Brand your listings.
   
   The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here,brand it and it will appear on your profile page.
    
3. Build your reputation proactively.
   
   Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).
    
4. Showcase your testimonials on the Trulia profile page.
   
   What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page.Here is a great example.
    
5. Drive quality leads to your web site.
   
   Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.
    
6. Attract your ideal client.
   
   Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.
    
7. Use widgets and mobile applications to share market stats and listings.
   
   Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A Trulia Searchbox widget lets your site visitors search for homes right on your web site.
   
   Trulia iPhone and SmartPhone applications bring maps and property information to your mobile devices and car.
    
8. Trulia Pro broadens your reach and exposure.
   
   Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia. (Sign up for Trulia Pro and use this coupon for TWO FREE MONTHS: F44NN)
    
9. Convert more inbound and outbound referrals.
   
   Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.
    
10. Carve a niche in your local market.
    
    What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.

We are happy to offer a playback of Week One Webinar, Develop a Blog Business Plan.

There is still time to register here for the remainder of the session. This is the final eight-week series in 2008; the price for No Blogger Left Behind will be $297 starting in January, 2009.

Here is a handout for Week One.

We are pleased to announce that we are making a $25 contribution for each No Blogger Left Behind registration to CARE for humanitarian relief.

Sites and sources referenced in the Webinar are hyperlinked in the PDF handout. Other sources mentioned in the Webinar include:

• Mary Pope-Handy's award-winning blog, Live in Los Gatos
• Mary Pope-Handy's Haunted Real Estate Blog

Webinar Handout

Yesterday's Webinar with Blanche Evans (Realty Times) and Hilary Marsh (Realtor.org) offers valuable information about online publishing rules, including copyright considerations and new Blogging Guidelines being developed by the National Assn. of REALTORS. One of the most interesting issues in the guidelines is the position that the NAR legal eagles are taking about comments. They are insisting that the NAR blogmasters moderate their comments: 

"If you have a blog, accept comments. Develop a comment policy outlining the types of comments you WON’T publish: e.g., those that are offensive, illegal, irrelevant, or are sales pitches."

The webcast, podcast, and handout contain information that real estate agents and brokers will find valuable in developing a Blog Business Plan.

The following resources are mentioned in the Webinar: 

• RealtyTimes
• Articles for Rookies
• Economic Research
• Build a Better Web Site
• Start a Podcast
• Architecture Guide
• Handouts for Buyers and Sellers
• Field Guides
• 8-Step Personal Marketing Plan
• Download e-Mail Banners
• Fill--In-The-Blanks News Releases

The next 8-week Blog Coaching Webinar program starts next week. Join us and take your blogging to the next level at No Blogger Left Behind.

 -- Frances Flynn Thorsen

We had a No Blogger Left Behind Breakout Webinar last week are we are happy to present it here. Resources and links cited in the Webinar appear below the Video Player. Grab a bag of popcorn, get cozy, and enjoy! 

Resources and Links: (If we missed any, send me an e-mail and I will include them.)

Profile of REALTOR Julie Emery, Virginia

Julie Emery's Blog

REALTOR Marty Millner's web site, Bucks County, PA

Marty Millner's Blog

REALTOR Dee Marie Fisher's Blog, California

REALTOR Mary Pope-Handy's Award Winning Blog in Los Gatos, CA

Welcome to No Blogger Left Behind Blog supporting the Blog Webinar and Coaching program. The following video is the first introductory Webinar we held in October, 2007. More videos will follow. Watch in the coming weeks as this blog evolves from a standard template to a customized blog. We invite your ideas and suggestions. 

Develop A Blog Business Plan is a similar blog primer recorded January 16, 2008.