There is still room in two classes tomorrow:

Real Estate Social Media Mastery 101:
Facebook, LinkedIn, and Trulia
(9 am - 12 noon)

There are THREE social media sites most important in a Real Estate Social Media Business Plan. We will spend time learning how to leverage these sites and establish a social media cornerstone as part of a carefully designed strategy for social media success.

1.  Trulia

Learn 5 Tips for Social Media Success on the fast growing real estate web site … learn the secrets of designing a powerful profile page, create a free blog, and learn the best ways to engage buyers and sellers looking for your help in Trulia Voices.

2.  Facebook

Facebook has 200 million users … more than some countries! Learn how to harness the viral power of the Facebook community in your market area … it’s FREE and it’s easy (when you know how!).

3.  LinkedIn

LinkedIn is fertile ground for building an online reputation, scouting business opportunities, vetting business partners and new hires, and creating new alliances with group creation tools and numerous other cyber gadgets.
 

Why should you attend:

Brokers and agents are using social media – you need to understand the culture to achieve success.

SPECIAL PRICING

Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40.
Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
 

REGISTER BELOW FOR ONE OR BOTH CLASSES

http://facebookmaster.eventbrite.com

http://socialmediamastery.eventbrite.com

Real Estate Social Media Mastery 102:
Facebook Strategy and a Plan for Success
(1 - 4 pm)

There  is a social media phenomenon brewing at Facebook as more than 200 million users ENGAGE, EDUCATE, and EMPOWER each other in a passionate online community. Join a nationally known social media diva and put Facebook to work according to PLAN! You are welcome to tote your laptop and air card and participate in a social media lab. Pen and paper are OK, too! Come, let’s ENGAGE, EDUCATE, and EMPOWER!

• Understand the culture of Facebook, where there are 200 million members.
• Who are your friends? REALTORS? Family? Friends? Clients?
• Create a Facebook Business Plan.
• Learn about Profile Pages, Fan Pages, Business Pages, and Events Pages.
• Develop a Facebook strategy for your niche.
• Should you mix personal and business "friends"?
• Create groups for your niche, your church, and your civic organizations. 
• Learn the art of photos: tagging, creating albums, and sharing.
• Have a blog already? Learn how to feed your blog content to Facebook automatically?
• Learn how to use Facebook video to engage your market! It’s easy and fun!

BONUS: Twitter for Fun AND Profit.

Why should you attend:

Brokers and agents are using social media – you need to understand the culture to achieve success.

SPECIAL PRICING

Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40 at ticket above.
Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715

REGISTER BELOW FOR ONE OR BOTH CLASSES

http://facebookmaster.eventbrite.com

http://socialmediamastery.eventbrite.com

Instructor: 

Frances Flynn Thorsen

… got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet. Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services. She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S.

Social media coach Frances Flynn Thorsen walks through Animoto, an exciting new tool that creates musical videos easily at low cost, creating a WOW! landing page for spotlight ads at Trulia and other media.

Please join us in No Blogger Left Behind.

Take your blog to millions of consumers on the most trafficked community sites in the Real Estate Net - Trulia, Zillow, and Yahoo! Real Estate. Use popular question-and-answer platforms to establish dialogue and expert credentials.

Download handout here.

No Blogger Left Behind

Twitter Soup for the Soul

Webinar Handout

PDF Handout for Webinar

Trulia is the fastest growing web site on the Real Estate Net. Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate (the Webinar was distilled from these tips):

1. Earn credentials as area expert.
   
   A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.
    
2. Brand your listings.
   
   The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here,brand it and it will appear on your profile page.
    
3. Build your reputation proactively.
   
   Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).
    
4. Showcase your testimonials on the Trulia profile page.
   
   What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page.Here is a great example.
    
5. Drive quality leads to your web site.
   
   Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.
    
6. Attract your ideal client.
   
   Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.
    
7. Use widgets and mobile applications to share market stats and listings.
   
   Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A Trulia Searchbox widget lets your site visitors search for homes right on your web site.
   
   Trulia iPhone and SmartPhone applications bring maps and property information to your mobile devices and car.
    
8. Trulia Pro broadens your reach and exposure.
   
   Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia. (Sign up for Trulia Pro and use this coupon for TWO FREE MONTHS: F44NN)
    
9. Convert more inbound and outbound referrals.
   
   Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.
    
10. Carve a niche in your local market.
    
    What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.

I am very happy to share some exciting news -- I am Community Manager at Trulia.com!

Check out my Trulia Blog and my first editorial project, a new Surviving the Housing Crisis page.