A Budget time for blogging just as you would budget time for prospecting or transaction management. If you want to budget an hour a week, set that time aside and plan and write your posts for the week. If you are feeling particularly pressed for time, start with an hour a week and three blog posts ... post date the entries to publish on alternate days. The posts do not have to be long ... include links to resources that are useful to your readers. Don't make it harder than it has to be. Figure out a time of day and a day in the week when you are most likely to be creative. Give yourself some uninterrupted time to ENJOY the process ... HAVE FUN with it ... weave blogging into your schedule as a time that you relish it ... not a task you prefer to avoid. The results will show in the words that flow from there. Happy Blogging! -- Frances Flynn Thorsen

There was another suggestion from the RealTalk community.

A One thought that comes to mind is that I've found it helpful to separate the process of getting ideas from the writing process.

I keep an Excel spreadsheet (just because I like Excel) for blog ideas.  When I come across an interesting question from a client, or information that I'd like to share on the blog, I write it down in the spreadsheet, including any links or specifics that I'd want to include in a post on the topic.

Then, putting the time aside is a problem.  But, when I have a few minutes, I'll pick one of the topics I've already identified and write most or all of a post.  I've found it to be much easier to get started if I've already got the topic.  And, I can take advantage of short periods of time that would otherwise be consumed trying to figure out what to write about! Hope that helps. --Kathleen Allardyce,  Real Estate Marketing, Real Estate Websites, Real Estate Marketing Blog