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Blog by Frances Flynn Thorsen
Arizona
No Blogger Left Behind is a Webinar-based blog coaching program for real estate agents. This blog supports the coaching program and other real estate bloggers.

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Tired of Negative Headlines? Write Your Own!
May. 31, 2008
Categorized in: Blog Tips
Tagged with: blog, frances flynn thorsen, national assn of real estate editors, online publishing

Real estate news is LOCAL! News articles about a national real estate market are as relevant as a national weather forecast!

This is what Web 2.0 is really all about! Blogs and online publishing tools give real estate agents a chance to tell consumers the REAL story as it applies to local markets. Moderator Frances Flynn Thorsen is a member of the National Assn. of Real Estate Editors.

  • What online publishing tools are available?
  • Learn how to write a powerful headline. 
  • Learn how to write a NEWS story. 
  •  Learn how to write a FEATURE story. 
  •  Conduct (wo)man-on-the-street interviews. 
  •  Build your business at the same time that you build your brand and build your repuation. 
  •  Learn how to attract the press.

Join us for this special, FREE No Blogger Left Behind Breakout session on Tuesday, June 17.

2 PM EST
1 PM CT
12 Noon MT and Arizona
11 AM PDT
8 AM Hawaii

Register here.

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Vacation and Second Home Market Blog Content
May. 12, 2008
Categorized in: Blog Tips
Tagged with: blog content, christine karpinksi, homeaway, naree, national assn of real estate editors

Vacation home author and speaker Christine Karpinski offers content ideas at the National Assn. of Real Estate Editors Spring Journalism Conference.


Are you working in a vacation or second home market? HomeAway's Christine Karpinski shared thoughts about thriving markets and ideas for content with real estate editors at last week's Spring Journalism Conference in Dallas.

Buyers Seeks Vacation Homes in Their Comfort Zone

Karpeinksi points to healthy vacation home markets (in no particular order):

  • Outer Banks,NC
  • Steamboat Springs, CO
  • Lake Tahoe, CA
  • Park City, UT
  • Galveston, TX
  • The Pocono Mtns., PA
  • The Smokey Mtns, TN
  • Branson, MO
  • Virginia Beach, VA
  • Panama City Beach, FL


Consumers need to read about:

  • Homeowners insurance. In some areas of the country that have been hit by major storms, the cost of property insurance is cost prohibitive. Flood insurance is often not available for investment properties and buyers who expect to rent their vacation home must exercise caution and consider price and availability.
  • New financing guidelines. The credit climate is placing greater emphasis on fully documented loans, better credit scores, and higher down payments.
  • Non-homestead property tax issues. Analyze and present issues that an out-of-area buyer may consider before making a purchase decision.
  • Restrictions on short-term rentals. Many municipalities are placing limitations and bans on short-term rentals. Maui and Santa Fe are two recent examples finding investor owners at odds with local governing authorities on the matter of rental properties.
  • HOA restrictions. Ask questions about matters before local Homeowner Associations and take a pulse of the market.
  • Properties on government protected land
  • All aspects of owning and renting vacation homes!
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Editors Invite Bloggers to Enter Journalism Competition
Feb. 15, 2008
Categorized in: Blog Tips
Tagged with: blogger, journalism competition, naree, national assn of real estate editors


Entry Deadline Nears for NAREE Journalism Competition;
$10,000 in Prizes to Nation's Best Realty/Housing Journalists
 
Entries must be postmarked by Wednesday Feb. 20 for the National Association of Real Estate Editors' expanded 58th Annual Journalism Awards Competition.
 
More than 70 awards in 35 categories -- including seven for online journalists and an overall award for freelancers -- are earmarked for winners. Cash awards of more than $10,000 include a $2,000 prize for the best overall individual entry. Entry forms are available at www.NAREE.org.
 
New categories will appeal to journalists from weekly business newspapers, mortgage publications, trade publications and online news outlets that specialize in spot news, commercial and financial real estate news. Special awards will recognize freelancers and young journalists.
 
Send all entries to:
58th Annual NAREE Journalism Awards Competition
Mary Doyle-Kimball, NAREE Executive Director
1003 NW 6th Terrace
Boca Raton, FL 33486
 
The faculty of E. W. Scripps School of Journalism of Ohio University will judge the competition. Journalists from the nation's leading newspapers, Internet media, magazines and broadcast outlets enter this prestigious real estate journalism competition, which has recognized excellence in writing, reporting, and editing since 1949.

First- and second-place awards will be given in categories including: best residential article in a daily newspaper, best article in a weekly business newspaper, best online spot news report, best
home design feature, best commercial real estate magazine, best broadcast report, best blog, best commercial real estate report, best trade magazine report, best real estate section in daily newspapers, best mortgage article, best real estate news web site, best newsletter and more.

SEE FULL LISTING OF CATEGORIES BELOW

Winners will be invited to attend NAREE's Awards Luncheon Friday, May 9, 2008, and will receive complimentary admission to NAREE's Annual Journalism Conference in Dallas, Texas from May 7-10.

Founded in 1929, NAREE is a nonprofit professional association of writers, columnists, authors and editors.


Contact NAREE Executive Director
Mary Doyle-Kimball, 561-391-3599
madkimba@aol.com
www.naree.org

FULL LISTING OF CATEGORIES FOR JOURNALISM CONTEST

Individual Awards:

PRINT CATEGORIES

1. Best Spot Real Estate News Report - Daily Newspaper
2. Best Residential Real Estate Report - Daily Newspaper
3. Best Home Design Feature - Daily Newspaper
4. Best Mortgage or Financial Real Estate Report - Daily Newspaper
5. Best Commercial Real Estate Report - Daily Newspaper
6. Best Report - Daily Newspaper Less than 250,000 Circulation (residential, home design, commercial, mortgage, or financial report)
7. Best Report - Weekly Business Newspaper (residential, commercial, mortgage, or financial report - no daily publication products)
8. Best Feature - General Circulation/Shelter Magazine (no daily publication products)
9. Best Real Estate Report - General Circulation, Real Estate, Business, or Financial Magazine (residential, commercial, mortgage or financial report - no trade publications or daily publication products)
10. Best Trade Magazine Report - for the Residential Real Estate/Building/Development Industries (real estate, construction, development, mortgage, financial, building product or home design report - no association publications)
11. Best Trade Magazine Report for the Commercial Real Estate Industry (no association publications)

ONLINE & BROADCAST CATEGORIES

12. Best Spot Real Estate News Report - Online
13. Best Residential Real Estate Report - Online
14. Best Mortgage or Financial Real Estate Report - Online
15. Best Commercial Real Estate Report - Online
16. Best Blog or Podcast
17. Best Broadcast Report (Radio, Television, Online live or
prerecorded, scripted report with standard outcue)

ALL MEDIA CATEGORIES

18. The Bob Bruss Award for Best Column (Submit 3 different columns)
19. Best Serial Report (Submit 3 consecutive reports in a series)
20. Best Collection of Work by an Individual (Submit 3 different works from one media outlet or a combination of media outlets.)

Team Awards

PRINT

21. Best Newspaper Real Estate Section - More than 250,000 Circulation (Submit 3 different sections)
22. Best Newspaper Real Estate Section - Less than 250,000 Circulation (Submit 3 different sections)
23. Best Newspaper Home Section - More than 250,000 Circulation (Submit 3 different sections)
24. Best Newspaper Home Section - Less than 250,000 Circulation (Submit 3 different sections)
25. Best General Circulation/Shelter Magazine - Home design, construction, remodeling, real estate and/or consumer finance (Submit 3 different issues)
26. Best Building and Development Magazine - More than $4 million in annual revenues - Covering home design, and residential & commercial planning, design and construction. (Submit 3 different issues)
27. Best Building and Development Magazine - Less than $4 million in annual revenues - Covering home design, and residential and commercial planning, design and construction. (Submit 3 different issues)
28. Best Commercial Real Estate Magazine
29. Best Mortgage/Financial Real Estate Magazine - Covering mortgages, financial reports and financial trends relating to the real estate industry. (Submit 3 different issues)
30. Best Real Estate Newsletter

ONLINE

31. Best Web Site - Solely devoted to real estate and/or home design

ALL MEDIA

32. Best Team Report - Multiple bylined investigative reports, spot news reports, serial reports, features, or columns -- covering residential and commercial real estate, mortgage, finance or home design
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