PDF files can offer real estate consumers valuable content. There is a great example of maximizing the use of lead capture technology on Joeann Fossland's inspirational blog, RELAXED Real Estate for MAGNIFICENT Agents. Joeann is a Master Certified Coach and is widely regarded as a premier coach in the real estate industry, if not THE premier coach. Her blog content is rich and I can personally testify to life changing shifts that I have made after reading select posts at her blog in the last couple of years.

Assess your forms software. Point2 Agent web site owners have access to some great, easy-to-use forms software on that web platform. Top Producer users also have access to forms.

Today's offering to Joeann's blog readers is a 30-day plan that can change your life. (I am presently working on Day 8 of the same book.) Joeann has a PDF file and link that blog readers can click to collect this prize. The link takes readers to a page with a link to the PDF. She follows up seconds later with an autoresponder. (Can you tell that Joeann is a Certified e-PRO Trainer?) Simple. Easy. A gateway to a plan that can change your life. How many blogs have you read today that can change your life forever? Don't miss this one!