HUD Homes - Create Explosive Spotlight Ads on Facebook and Trulia |
NoBloggerLeftBehind.com
Blog by Frances Flynn Thorsen
Arizona
No Blogger Left Behind is a Webinar-based blog coaching program for real estate agents. This blog supports the coaching program and other real estate bloggers. CategoriesSubscribeRecent Comments<a href="http://www.ugggo.com/ugg-classic-... ArchiveFavorite LinksRealTown BlogsSite Feed |
NoBloggerLeftBehind.com
Jul. 6, 2009
Categorized in: Blog Tips
Jul. 2, 2009
Categorized in: Webinar Video
Twitter Soup for the Soul
View more documents from Frances Flynn thorsen.
(Frances Flynn Thorsen is hosting the Route 66 Real Estate Social Media Retreat in Williams, AZ, later this month. She is also launching the Social Media Skills Builder.)
May. 31, 2009
Categorized in: Blog Tips
Tagged with: bernice ross, brad inman, foreclosure, frances flynn thorsen, homegain, inman news, short sale, turnhere
Are you using your blog as means to reach homeowners at risk of foreclosure? Here is a step-by-step plan to create a Public Service Announcement (PSA) to reach your market and help those homeowners:
INSPIRATION: Bernice Ross
"Frances Flynn Thorsen, in an articled entitled, "Short Sales are Not the Route to Financial Redemption for Homeowners," (Realtown, March 3, 2008) raised an issue that almost no one in the real estate industry has addressed. In our rush to become foreclosure experts and to close more short sales, we have neglected the most important role that we could play in resolving the heartbreaking tragedy of this situation -- assisting homeowners in restoring their hope and providing them with a path to staying in their homes ... she makes an impassioned plea to put our energy first in helping people stay in their homes rather than helping to boot them out. " INSPIRATION: Brad Inman Brad Inman, industry visionary and founder of Inman News, HomeGain, and TurnHere video, posed the following challenge to the real estate industry last year at an Inman Connect Conference in New York City: " How can you use Web 2.0 to help our neighbors who need us more than ever?"
May. 31, 2009
Categorized in: Blog Tips
There is still room in two classes tomorrow:Real Estate Social Media Mastery 101: There are THREE social media sites most important in a Real Estate Social Media Business Plan. We will spend time learning how to leverage these sites and establish a social media cornerstone as part of a carefully designed strategy for social media success. 1. Trulia Learn 5 Tips for Social Media Success on the fast growing real estate web site … learn the secrets of designing a powerful profile page, create a free blog, and learn the best ways to engage buyers and sellers looking for your help in Trulia Voices. 2. Facebook Facebook has 200 million users … more than some countries! Learn how to harness the viral power of the Facebook community in your market area … it’s FREE and it’s easy (when you know how!). 3. LinkedIn LinkedIn is fertile ground for building an online reputation, scouting business opportunities, vetting business partners and new hires, and creating new alliances with group creation tools and numerous other cyber gadgets. Why should you attend: Brokers and agents are using social media – you need to understand the culture to achieve success. SPECIAL PRICING Our special relationship with Title Security Agency lets us offer you this class for $25. REGISTER BELOW FOR ONE OR BOTH CLASSES http://facebookmaster.eventbrite.com http://socialmediamastery.eventbrite.com Real Estate Social Media Mastery 102: There is a social media phenomenon brewing at Facebook as more than 200 million users ENGAGE, EDUCATE, and EMPOWER each other in a passionate online community. Join a nationally known social media diva and put Facebook to work according to PLAN! You are welcome to tote your laptop and air card and participate in a social media lab. Pen and paper are OK, too! Come, let’s ENGAGE, EDUCATE, and EMPOWER!
BONUS: Twitter for Fun AND Profit. Why should you attend: Brokers and agents are using social media – you need to understand the culture to achieve success. SPECIAL PRICING Our special relationship with Title Security Agency lets us offer you this class for $25.
Frances Flynn Thorsen ![]() |
The SECRET of Law of Attraction Blogging |
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Create Your Own Musical Videos for Explosive Spotlight Ads |
1. Trulia Pro spotlight ads are part of exciting new wave of online marketing. 2. Differentiate your real estate marketing with musical videos using Animoto. I will show you a step-by-step plan to create on a series of musical videos with still photos about properties and neighborhoods and for your fundraising events. A spotlight ad is a perfect tool to draw attendees to your event, teleconference, or Webinar. Learn how these two Web 2.0 tools can maximize your online presence in the real estate Net! |
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| Once registered you will receive an email confirming your registration with information you need to join the Webinar. |
Develop A Blog Business Plan |
This is the blip.tv version. A blog business plan is an integral component in developing a social media presence. The most successful bloggers marry social media technology and human beingness technology for best results. Register here for No Blogger Left Behind.
Resources mentioned in this Webinar:
Amplify Your Web 2.0 Voice With Your RealTown Blog |
Take your blog to millions of consumers on the most trafficked community sites in the Real Estate Net - Trulia, Zillow, and Yahoo! Real Estate. Use popular question-and-answer platforms to establish dialogue and expert credentials.
Twitter Soup for the Soul |
Twitter Soup for the Soul is a 98-page mashup of original photos and Twitter posts and an exercise in online transparency. The e-book is $9.97 -- half the author's proceeds will be dontated to CARE through the Web Women's Giving Circle.
Frances Flynn Thorsen is a Twitterholic, blogger, journalist, blog coach, and author who writes about real estate, social media, law of attraction, and prickly pear cactus jelly.
This is not a tutorial about how to use Twitter for microblogging ...
Twitter is described as a microblogging platform.Twitterers use the tool to push product, build brand awareness, instant message their friends, acknowledge and share links about trends and events and their most personal moments.
Twitter is a mashup of brilliance, idiocy, art, confusion, hyperbole, and prayer in 140-character-or-less sound bytes.
I think Twitter is even more ... Twitter is a reflection of the human soul. I've been Twittering since Sept. 8, 2007. Everything you need to know about me is contained in a bank of content there within a growing stream of some 1,749 140-character-or-less posts. My Twitter address is http://twitter.com/FrancesFlynnTho.
Welcome to my soul.
Create an Online Meeting and an Irresistible Spotlight Ad (Webinar Replay) |
5 Tips to Get the Most Out of Trulia - Bloginar |
Trulia is the fastest growing web site on the Real Estate Net. Real estate professionals have a complete set of Web 2.0 tools to magnify their online voice and connect with buyers and sellers everywhere! Here are 10 ways to leverage an Internet presence in real estate (the Webinar was distilled from these tips):
- Earn credentials as area expert.
A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.
- Brand your listings.
The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here,brand it and it will appear on your profile page.
- Build your reputation proactively.
Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).
- Showcase your testimonials on the Trulia profile page.
What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page.Here is a great example.
- Drive quality leads to your web site.
Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.
- Attract your ideal client.
Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.
Use widgets and mobile applications to share market stats and listings.
Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A Trulia Searchbox widget lets your site visitors search for homes right on your web site.
Trulia iPhone and SmartPhone applications bring maps and property information to your mobile devices and car.
- Trulia Pro broadens your reach and exposure.
Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia. (Sign up for Trulia Pro and use this coupon for TWO FREE MONTHS: F44NN)
- Convert more inbound and outbound referrals.
Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.
- Carve a niche in your local market.
What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.
Frances Flynn Thorsen is Community Manager at Trulia |
I am very happy to share some exciting news -- I am Community Manager at Trulia.com!
Check out my Trulia Blog and my first editorial project, a new Surviving the Housing Crisis page.
BLOGINAR: Develop a Blog Business Plan |
We are happy to offer a playback of Week One Webinar, Develop a Blog Business Plan.
There is still time to register here for the remainder of the session. This is the final eight-week series in 2008; the price for No Blogger Left Behind will be $297 starting in January, 2009.
Here is a handout for Week One.
We are pleased to announce that we are making a $25 contribution for each No Blogger Left Behind registration to CARE for humanitarian relief.
Sites and sources referenced in the Webinar are hyperlinked in the PDF handout. Other sources mentioned in the Webinar include:
- Mary Pope-Handy's award-winning blog, Live in Los Gatos
- Mary Pope-Handy's Haunted Real Estate Blog
Real Estate Blogging: To Encourage or Discourage? That Is the Question! |
It is hardly a myth. The National Assn. of REALTORS report that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month. Modern real estate professionals are happy to trade outdated “sales” descriptors for consumer-centric words that reflect service and consultancy expertise.
I started blogging in January 2005, the same year that Business Week ran a cover story on blogging. The message in 2005? Catch up … or catch you later!I don’t know much about Goodyear … but take a look at GE, maker of Supra lockbox products and numerous product lines. They have an excellent blog.
The Lexus media team thinks that blogs are very important and this company flexes some creative muscle in a blog to sponsor a US Open Podcast.
Real estate mogul Donald Trump is a man with a household name and a record of accomplishment. Guess what? He blogs!
You do not have to be Ernest Hemingway to blog. If you can write an e-mail or a business letter, you can blog. Do some people blog better than others? Certainly! Bloggers can improve their skills with some short-term blog coaching. Superb writing skills are not required to blog successfully. In fact, a conversational writing style is probably the best approach on a blog.Extreme Blog Makeover at The FAT Lady Blog |
Enough is enough!!!
I have been inspired by recent Laser Blog Coaching sessions, including one about reclaimed blogs and I have decided that it is time to reclaim and rejuvenate my own The FAT Lady Blog. over at the Typepad blogging platform. This poor blog has been neglected and ignored. The screen shot on the rightilustrates the blog in a skin that it wore for more than three years.
I decided to opt for a two-column format that offers a much wider text width and lends itself well to parger graphics. I installed a category cloud and a Twitter feed and later I will review the links that were installed and bring the links up to date.
A screen shot of the new and improved blog appears at left. I need to work on a new banner for the top, but a simple text solution is good for now.
I like the narrow measure of the headline text ... it looks and feels so THIN! ;-)
I'm going to spend more blogging energies there to journal some much-needed attention to weight and cholesterol concerns. Funny how health and blogging interests intersect ;-) I welcome all suggestions about the blog format AND recipes and ideas for health and wellness that I can share on this blog.
In the meantime, I am going to commence makeover projects on the remainder of my blogs, including this one! Stay tuned.
Laser Blog Coaching - Reclaiming an Abandoned Blog |
It's been a year since Australian real estate coach Karin Hanna posted an entry on her I Love My Agent blog. She's been travelling around the world, teaching real estate agents on three continents how to build their reputation.
Today she engaged in a 12-minute Laser Blog Coaching session that rejuvenated her neglected blog.
We will watch this blog closely as Karin accomplishes a general blog makeover next week.
The next eight-week series of No Blogger Left Behind Webinars starts August 29, 2008.
Even Cyberstars Get Writer's Block! |
Barbara Gaines is a well-known real estate CyberStar. She has a triblogular presence on Blogspot and profiles on LinkedIn and Facebook and ActiveRain. Until today she did not know that she is still a member of the RealTown community. (Time to update your profile, Barbara! ;-)
Barbara is a superb REALTOR who remains upbeat in a tough Michigan real estate market.
We spent 24 minutes today exploring an exit strategy from writer's block and a way to make social networking both FUN and profitable.
Meet Barbara online:
Milan Real Estate Blog (This is in Michigan, NOT Italy!)
The next eight-week series of No Blogger Left Behind Webinars starts August 29, 2008.
Laser Blog Coaching - Increase Blog Traffic |
REALTOR and educator Sharon Koziel and I spent 16 minutes exploring ways to increase traffic to her blog, Dreaming of Real Estate.
Whoops, Sharon, I did not notice that you attached a domain name to the blog. www.koziel.com needs to be uncloaked to let your readers send permanent links! When you uncloak (or unmask) your domain name, the domain name will "evaporate" when the page is launched and open the possibility for link sharing.
Each blog post creates a separate URL and readers can click the Link or Permanent Link and send posts separately. That is one of the internal features of blog architecture that makes blogs so wildly appealing to search engine spiders.
Hear our Laser Coaching Session here. There are a few tech hiccups but don't worry, I am going to get this right soon!!! Sharon is a dynamite pro and it was fun to play with her this morning.
Learn more about Sharon at her other web sites:
Golf Homes of South Corona (CA)
The next eight-week series of No Blogger Left Behind Webinars starts August 29, 2008.
Laser Blog Coaching Marathon All Day Wednesday |
Join me for an all-day blog coaching marathon on Webex. I will be taking calls and sharing mouse controls with bloggers from 9 am - 9 pm EST all day on Wednesday, August 13, working in 10-minute segments, scheduling calls every 15 minutes through the course of the day. Calls and Webex sessions will be recorded and posted as an EXTREME VALUE offering of No Blogger Left Behind.
Do you want to brainstorm abouit
- Content, news and topics?
- General design and a makeover?
- How to increase traffic to your blog?
- How to connect your blog to your web site?
- How to use social networking tools?
- How to choose a blog platform?
- ... anything else?
If you are interested in particpating, send me an e-mail with your time preference, and the area(s) that you would like to cover. -- Frances Flynn Thorsen, Blog Coach

In her excellent book, 


