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No Blogger Left Behind is a Webinar-based blog coaching program for real estate agents. This blog supports the coaching program and other real estate bloggers.
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Mar. 26, 2009
Categorized in: Webinar Video
Please join us in No Blogger Left Behind.
Successful blogging marries cyber technology and the technology of human beingness. Blog Coach Frances Flynn Thorsen shows how to use a blog to attract your ideal client, how to use "attractive" language, and how to share the best part of you online.
Mar. 24, 2009
Categorized in: Blog Tips
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 Attract your ideal clients with Law of Attraction Blogging. Throw away formulas and technology concerns.
Law of Attraction Blogging is platform agnostic - you can achieve equal results with Wordpress, RealTown, ActiveRain, Typepad, and Trulia.
Learn how to apply the technology of human beingness for maximum results ... broadband and wireless issues, PCs and Macs, and other cyber tech are secondary matters.
No Blogger Left Behind marries human beingness technology with cyber tech. Law of Attraction Bloggers speak to people, not search engine spiders.
Join us!
Enjoy Blogging IN JOY! |
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Once registered you will receive an email confirming your registration
with information you need to join the Webinar. |
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Thu, Mar 26, 2009 12:00 PM - 1:00 PM EDT
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Fri, Mar 27, 2009 12:00 PM - 1:00 PM EDT
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Sat, Mar 28, 2009 12:00 PM - 1:00 PM EDT
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Sun, Mar 29, 2009 12:00 PM - 1:00 PM EDT
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Tue, Mar 31, 2009 12:00 PM - 1:00 PM EDT
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Wed, Apr 1, 2009 12:30 PM - 1:30 PM EDT
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Sep. 8, 2008
Categorized in: Blog Tips
Aug. 25, 2008
Categorized in: Blogging Q & A
There is a very interesting discussion thread in RealTown’s RealTalk community. Industry veteran Jack Harper asks, “OK – So I need your collective knowledge on blogs.” Most of the comments correspond to thoughts supporting the wisdom and good sense attached to the growing number of real estate agents who choose to blog. There is some interesting dissent, curiously enough, from a real estate web designer. The challenges to support a case “not to blog” are compelling enough for me to take this discussion from the RealTown Communities page, a general social networking arena, to a more appropriate platform -- the Blogosphere. Today’s announcement that Trulia launched a new blog platform is likely to drive a stampede to its site in coming weeks. I urge REALTORS to take advantage of social networking opportunities that are likely to post a significant return on investment; early adopters of technology are the first to reap the bounty in buyers and sellers. Win Singleton (Summit Web Design):
 “.. I'm not so sure that consumers are looking for or even expecting a Web 2.0 experience in growing numbers when it comes to purchasing something, especially when buying or selling a house! This seems to be another "myth". Rather than real estate being a "social" interaction, it is what we have always referred to as a "sales" situation.”Frances Flynn Thorsen:
 It is hardly a myth. The National Assn. of REALTORS report that 92% of home buyers used the Internet in 2008. Real estate Web 2.0 giants Zillow and Trulia each report traffic in the neighborhood of 5 million unique visitors each month. Modern real estate professionals are happy to trade outdated “sales” descriptors for consumer-centric words that reflect service and consultancy expertise. Win Singleton (Summit Web Design):
“ Think about it. When buying new tires, are you really going to read a blog at GoodYear? No! You came to look at replacing your tires... and GoodYear hopes to make a sale today with the price information they display on their site instead of you going to Bridgestone instead. If you want a new Lexus, do you plan on interacting on a blog with the local dealer? No. And once the "sale" has been made, will the consumer really plan on coming back often to see their sites again... even if they have a blog? Probably not for many months or even years! If you just bought a Kenmore washer & dryer at Sears, do you keep coming back over and over to look at washers & dryers again?”Frances Flynn Thorsen:
I don’t know much about Goodyear … but take a look at GE, maker of Supra lockbox products and numerous product lines. They have an excellent blog.
The Lexus media team thinks that blogs are very important and this company flexes some creative muscle in a blog to sponsor a US Open Podcast.
Real estate mogul Donald Trump is a man with a household name and a record of accomplishment. Guess what? He blogs!
Win Singleton:
“… The main reason many, many agents don't "blog" is because very few can actually "write"! I'm not being sarcastic when I say this, but all you have to do is visit lots of real estate agent sites and read their content to confirm this. Very few of us would be considered "authors" by others ...”Frances Flynn Thorsen:
You do not have to be Ernest Hemingway to blog. If you can write an e-mail or a business letter, you can blog. Do some people blog better than others? Certainly! Bloggers can improve their skills with some short-term blog coaching. Superb writing skills are not required to blog successfully. In fact, a conversational writing style is probably the best approach on a blog.
The industry has always had its share of naysayers and early adopters.
There were people who thought the Internet was a fad in the early and mid 90s. Others saw possibility on the Web and acted upon it. Blogging is a Web trend with increasing traction.
Is blogging a passing fad or is it evolving as an important business tool?
People who asked that question in 2004 could ask that question with a straight face. In 2008 it sounds utterly foolish!
HAPPY BLOGGING!
May. 30, 2008
Categorized in: RealTown Blog
 One of the bonuses of traveling to meetings around the country is the chance to meet fellow bloggers and e-PROs in person. Last week Joeann Fossland and I were in Ocean City, MD, to present an e-PRO Workshop for local REALTORS and we had the good fortune to meet e-PRO Susan Pruden, who drove up from Prince George's County. Susan has been an e-PRO for years, blogs at RealTown (Real Estate Bits and Pieces), is a No Blogger Left Behind alumna, and she uses a Point2 web site quite effectively! Susan is doing things right!
Joeann and I will be hosting additional workshops in June. We hope to meet more e-PROs and bloggers as well as REALTORS taking the next steps to advance their tech expertise.
Joeann's June schedule (Arizona):
Fran's June schedule (New Jersey):
Sign up and meet us in person. If you would like to get a head start and save $25, sign up here and use the code: 9378.
Mar. 21, 2008
The next eight-week No Blogger Left Behind Webinar program starts soon. Attendees will focus on specific content in each session:
- Develop a Blog Business Plan
- Find Blog Focus and Your Own Niche
- Create Your Blog
- Promote Your Blog Organically
- Track Your Visitors
- Add Podcasts and Video to Your Blog
- Add Widgets and Cyber Gadgets to Your Blog
- Monetize Your Blog
Feb. 11, 2008
Categorized in: Blogging Q & A
Q. Can I link the blog to my personal web site? Can I import pictures and associated documents into the blog? Documents in the form of a PDF?
.jpg) A. You can link any blog to your personal web site.
You can import pictures and documents and other files into some blog platforms, including RealTown Blogs. Many blog platforms do not support file uploads of any kind at this time with the exception of limited graphics files (jpg, gif, png). The photo at the right was uploaded into this blog platform. If you click on the photo, you can retrieve a PDF file that was also uploaded into this RealTown Blog account.
Many blog platforms support graphics files only. You can upload files with the following extensions in RealTown Blogs: jpeg, jpg, gif, bmp, png, mp3, wav, mov, avi, mpg, pdf, ico, wmv
Jan. 21, 2008
Categorized in: Blogging Q & A
Q I need some advice on how do you schedule your time for blogging? By the time I handle my daily business listing and selling it is a full day plus. Our market has dropped about 5%on value, but am really still busy with buyers and now sellers want to list in March. Always felt I am quite organized, but having a problem here. Would appreciate some feedback on what works for you.
A Budget time for blogging just as you would budget time for prospecting or transaction management. If you want to budget an hour a week, set that time aside and plan and write your posts for the week. If you are feeling particularly pressed for time, start with an hour a week and three blog posts ... post date the entries to publish on alternate days. The posts do not have to be long ... include links to resources that are useful to your readers. Don't make it harder than it has to be. Figure out a time of day and a day in the week when you are most likely to be creative. Give yourself some uninterrupted time to ENJOY the process ... HAVE FUN with it ... weave blogging into your schedule as a time that you relish it ... not a task you prefer to avoid. The results will show in the words that flow from there. Happy Blogging! -- Frances Flynn Thorsen
There was another suggestion from the RealTalk community.
A One thought that comes to mind is that I've found it helpful to separate the process of getting ideas from the writing process.
I keep an Excel spreadsheet (just because I like Excel) for blog ideas. When I come across an interesting question from a client, or information that I'd like to share on the blog, I write it down in the spreadsheet, including any links or specifics that I'd want to include in a post on the topic.
Then, putting the time aside is a problem. But, when I have a few minutes, I'll pick one of the topics I've already identified and write most or all of a post. I've found it to be much easier to get started if I've already got the topic. And, I can take advantage of short periods of time that would otherwise be consumed trying to figure out what to write about! Hope that helps. --Kathleen Allardyce, Real Estate Marketing, Real Estate Websites, Real Estate Marketing Blog
Jan. 19, 2008
Categorized in: Blog Tips
One of the most underutilized features of RealTown Blogs in the Add New Entry section of the Blog Manager is Teaser Text. Use this function to contain a short synopsis of your blog entry. Keep it short, to a couple of sentences. Copy this text and insert it into the Meta Description field right below it on the same page (see illustration below). When the search engine spiders find this article, the search result will display the teaser text instead of the first couple of sentences of the blog post.
There are several benefits to this:
- Additional text that is keyword rich becomes more attractive to the search engine spiders.
- The text appears MUCH more professional. Look carefully at the Articles on the home page of RealTown.com (screen shot below). Each has a short paragraph of Teaser Text that appears below the title. It is concise, easy to read, and keyword rich. EDITOR'S TIP: Do not repeat words in the Teaser Text that appear in the headline.
Not every blog platform offers this feature. Add some Ooomph to your SEO strategy with some simple planning. RealTown Blogs is a FREE platform with lots of hidden value. Use it wisely and watch the magic that follows!
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