One of the most underutilized features of RealTown Blogs in the Add New Entry section of the Blog Manager is Teaser Text. Use this function to contain a short synopsis of your blog entry. Keep it short, to a couple of sentences. Copy this text and insert it into the Meta Description field right below it on the same page (see illustration below). When the search engine spiders find this article, the search result will display the teaser text instead of the first couple of sentences of the blog post.

There are several benefits to this:
- Additional text that is keyword rich becomes more attractive to the search engine spiders.
- The text appears MUCH more professional. Look carefully at the Articles on the home page of RealTown.com (screen shot below). Each has a short paragraph of Teaser Text that appears below the title. It is concise, easy to read, and keyword rich. EDITOR'S TIP: Do not repeat words in the Teaser Text that appear in the headline.

Not every blog platform offers this feature. Add some Ooomph to your SEO strategy with some simple planning. RealTown Blogs is a FREE platform with lots of hidden value. Use it wisely and watch the magic that follows! |