No Blogger Left Behind is a Webinar-based blog coaching program for real estate agents. This blog supports the coaching program and other real estate bloggers.
Create Your Own Public Service Announcement - Help Homeowners at Risk of Foreclosure KEEP Their Homes
Are you using your blog as means to reach homeowners at risk of foreclosure? Here is a step-by-step plan to create a Public Service Announcement (PSA) to reach your market and help those homeowners:
Get a list of non-profit agencies who can help. The key word here is nonprofit. Nonprofit government agencies and private agencies have trained, HUD-certified counselors who can help homeowners facing foreclosure. Example: Arizona has a very active Foreclosure Coalition with members who support distressed homeowners. Don't Borrow Trouble is a Web site and group founded by Freddie Mac to support distressed homeowners.
Create a video and keep it simple! Use your webcam or Flip camera to create a very simple, one-minute long message. Don't worry if you don't know how to use fancy editing software. Use simple sheets of paper and print Web sites and telephone numbers and hold them up to the camera to illustrate your point as shown below.
Insert the PSA on your web site(s) and blog(s). Let help some people save their homes!
"Frances Flynn Thorsen, in an articled entitled, "Short Sales are Not the Route to Financial Redemption for Homeowners," (Realtown, March 3, 2008) raised an issue that almost no one in the real estate industry has addressed. In our rush to become foreclosure experts and to close more short sales, we have neglected the most important role that we could play in resolving the heartbreaking tragedy of this situation -- assisting homeowners in restoring their hope and providing them with a path to staying in their homes ... she makes an impassioned plea to put our energy first in helping people stay in their homes rather than helping to boot them out. "
INSPIRATION: Brad Inman
Brad Inman, industry visionary and founder of Inman News, HomeGain, and TurnHere video, posed the following challenge to the real estate industry last year at an Inman Connect Conference in New York City: " How can you use Web 2.0 to help our neighbors who need us more than ever?"
Real Estate Social Media Mastery 101:
Facebook, LinkedIn, and Trulia
(9 am - 12 noon)
There are THREE social media sites most important in a Real Estate Social Media Business Plan. We will spend time learning how to leverage these sites and establish a social media cornerstone as part of a carefully designed strategy for social media success.
1. Trulia
Learn 5 Tips for Social Media Success on the fast growing real estate web site … learn the secrets of designing a powerful profile page, create a free blog, and learn the best ways to engage buyers and sellers looking for your help in Trulia Voices.
2. Facebook
Facebook has 200 million users … more than some countries! Learn how to harness the viral power of the Facebook community in your market area … it’s FREE and it’s easy (when you know how!).
3. LinkedIn
LinkedIn is fertile ground for building an online reputation, scouting business opportunities, vetting business partners and new hires, and creating new alliances with group creation tools and numerous other cyber gadgets.
Why should you attend:
Brokers and agents are using social media – you need to understand the culture to achieve success.
SPECIAL PRICING
Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40. Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
Real Estate Social Media Mastery 102:
Facebook Strategy and a Plan for Success
(1 - 4 pm)
There is a social media phenomenon brewing at Facebook as more than 200 million users ENGAGE, EDUCATE, and EMPOWER each other in a passionate online community. Join a nationally known social media diva and put Facebook to work according to PLAN! You are welcome to tote your laptop and air card and participate in a social media lab. Pen and paper are OK, too! Come, let’s ENGAGE, EDUCATE, and EMPOWER!
Understand the culture of Facebook, where there are 200 million members.
Who are your friends? REALTORS? Family? Friends? Clients?
Create a Facebook Business Plan.
Learn about Profile Pages, Fan Pages, Business Pages, and Events Pages.
Develop a Facebook strategy for your niche.
Should you mix personal and business "friends"?
Create groups for your niche, your church, and your civic organizations.
Learn the art of photos: tagging, creating albums, and sharing.
Have a blog already? Learn how to feed your blog content to Facebook automatically?
Learn how to use Facebook video to engage your market! It’s easy and fun!
BONUS: Twitter for Fun AND Profit.
Why should you attend:
Brokers and agents are using social media – you need to understand the culture to achieve success.
SPECIAL PRICING
Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40 at ticket above. Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
… got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet. Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services. She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S.
Attract your ideal clients with Law of Attraction Blogging. Throw away formulas and technology concerns.
Law of Attraction Blogging is platform agnostic - you can achieve equal results with Wordpress, RealTown, ActiveRain, Typepad, and Trulia.
Learn how to apply the technology of human beingness for maximum results ... broadband and wireless issues, PCs and Macs, and other cyber tech are secondary matters.
No Blogger Left Behind marries human beingness technology with cyber tech. Law of Attraction Bloggers speak to people, not search engine spiders.
Join us!
Enjoy Blogging IN JOY!
Once registered you will receive an email confirming your registration
with information you need to join the Webinar.
2. Differentiate your real estate marketing with musical videos using Animoto.
I will show you a step-by-step plan to create on a series of musical videos with still photos about properties and neighborhoods and for your fundraising events. A spotlight ad is a perfect tool to draw attendees to your event, teleconference, or Webinar. Learn how these two Web 2.0 tools can maximize your online presence in the real estate Net!
Register for a session now by clicking a date below:
Twitter Soup for the Soul is a 98-page mashup of original photos and Twitter posts and an exercise in online transparency. The e-book is $9.97 -- half the author's proceeds will be dontated to CARE through the Web Women's Giving Circle.
Frances Flynn Thorsen is a Twitterholic, blogger, journalist, blog coach, and author who writes about real estate, social media, law of attraction, and prickly pear cactus jelly.
This is not a tutorial about how to use Twitter for microblogging ...
Twitter is described as a microblogging platform.Twitterers use the tool to push product, build brand awareness, instant message their friends, acknowledge and share links about trends and events and their most personal moments.
Twitter is a mashup of brilliance, idiocy, art, confusion, hyperbole, and prayer in 140-character-or-less sound bytes.
I think Twitter is even more ... Twitter is a reflection of the human soul. I've been Twittering since Sept. 8, 2007. Everything you need to know about me is contained in a bank of content there within a growing stream of some 1,749 140-character-or-less posts. My Twitter address is http://twitter.com/FrancesFlynnTho.
Trulia Blogs Offer Fertile Prospecting Ground for Real Estate Agents
Real estate search giant Trulia launched a new blog platorm today that puts real estate consumer bloggers and real estate bloggers front and center before 5 million unique visitors the site draws each month.
ADVICE : Start a blog at Trulia! What a great way to reach consumers! Trulia has surveyed its web visitors: 70% of Trulia consumers expect to complete a real estate transaction in the next 12 months, and 70% of those real estate buyers and sellers do not have a real estate agent yet. The blogs are FREE ... there are no good reason NOT to do this!
Trulia’s blogging platform provides users with a built in audience of 5 million home owners, buyers and real estate agents to share real estate advice, tales from their recent home remodel or community news.By providing a free, easy and collaborative environment, Trulia is empowering consumers to share their voices with a blog platform that is as easy to use as sending an e-mail. Real estate agents have the benefit of maximizing a value-added social media tool that enhances their online brand and allows them to share their expertise among a highly targeted audience of consumers who are looking for real estate content and information, and other industry colleagues who are interested in all things real estate.Go blog at www.trulia.com/voices/blogs.
There is a hot new mobile application also.
Trulia on your iPhone 3G or iPod touch: Trulia’s native application automatically detects a user’s location via iPhone 3G’s location-aware technology, or by user input, to find nearby homes for sale. Detailed property search results include price, number of bedrooms and bathrooms, square footage, color photos and local open house information. The Trulia application is free to download from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/
Trulia on your phone: Trulia’s phone application delivers homes for sale and open house information directly to a user’s handset, whether you've got a BlackBerry, Blackjack, Sony Ericsson, Nokia or many more. Built as a channel on Lightpole’s mobile platform, Trulia’s application allows consumers to search homes for sale via an interactive local map. Other search features include extensive property details, color photos and updated open house dates and times. New results are instantly generated with every change in location or search criteria.
Trulia in your car: In partnership with Dash Navigation, Inc., Trulia enables consumers to search for homes for sale right from the drivers’ seat. Via the Dash Express™ , the first Internet-connected automotive GPS, users can access real-time listings of all homes for sale from their cars. As part of their search, consumers get up-to-the minute open house information, in-depth property details and driving directions.
Wordpress Blogging experts will join us for an hour of discussion and question and answer about the most robust blogging platform available today. We will discuss templates, plugins, and the learning curve with the masters.
Title:
No Blogger Left Behind - Wordpress Breakout
Date:
Tuesday, July 29, 2008
Time:
6:00 PM - 7:00 PM EDT
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer
Wordpress Blogging experts will join us for an hour of discussion and question and answer about the most robust blogging platform available today. We will discuss templates, plugins, and the learning curve with the masters.
Title:
No Blogger Left Behind - Wordpress Breakout
Date:
Tuesday, July 15, 2008
Time:
6:00 PM - 7:00 PM EDT
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer
REALTOR.org Special Guest Previews New NAR Blogging Guidelines
Tired of Negative Headlines? Write Your Own!
Hilary Marsh of The National Assn. of REALTORS offers a preliminary peek at NAR's new Blogging Guidelines in next week's FREE No Blogger Left Behind Webinar. Real estate brokers, agents, and bloggers will gain valuable insight into an online publishing tool that is changing the face of online real estate. The Webinar will be held June 17.
Hilary joins Blanche Evans ofRealty Times, Joeann Fossland, Master Certified Coach, and Frances Flynn Thorsen, RealTown.com. (Joeann and Fran are the Co-Creators of the No Blogger Left Behind Blog Coaching Program.)
Hilary Marsh, Managing Director, Editorial Development for Realtor.org, is a Web content guru. Before joining the National Assn. of REALTORS® , Hilary led Content Company, an online consultancy specializing in Web content strategy and management. Among the clients were the American Hospital Assn., the University of Chicago, and the Charles Stewart Mott Foundation. A frequent national speaker on Web content issues, Hilary founded NetContent/Chicago, an organization for the online content community, and is a founding member of CM Professionals, the content management community of practice. She is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. (Courtesy Realtor.org.)
Blanche Evans Is Special Guest at Webinar Aimed at Real Estate Bloggers
Tired of Negative Headlines? Write Your Own!
Join three award-winning journalists for a hour of tips and advice in a FREE No Blogger Left Behind Webinar about how to engage real estate consumers with the real facts! Use blogs and newsletters and online publishing tools to establish yourself as the local expert. Register here.
Blanche Evans is Editor-In-Chief of Realty Times, Dallas. A perennial favorite real estate journalist among the REALTOR ranks, Blanche provides informed analysis on the latest trends in real estate to some 500,000 consumers and practitioners each month. Author of numerous best-selling books on real estate, an award-winning journalist, and an industry expert whose opinion is sought by CNN, The Wall Street Journal, The New York Times, and the Associated Press, Blanche Evans has that rare ability to break down complex topics into understandable prose. As the editor of an independent online real estate news service, which she says reaches the industry’s influencers, Evans is a staunch, often feisty, defender of organized real estate. She doesn’t pull any punches in poking holes in what she deems agenda-laden, spurious attacks by outsiders. (courtesy, Realtor.org.)
Joeann Fossland, e-PRO, GRI, SRS, PMN, is a Master Certified Coach and and award-winning real estate journalist and blogger. She was winner of the 2007 Women's Council of REALTORS' Connection Magazine Article of the Year. She has written numerous articles for Realty Times, RealTown, BrokerAgent News, and she publishes several blogs, including Relaxed Real Estate for Magnificent Agents. Joeann is the co-creator of the No Blogger Left Behind blog coaching Webinar program. She is a national speaker, a Certified e-PRO Trainer, and the senior GRI tech instructor in Arizona.
Frances Flynn Thorsen, e-PRO, SRS, is Managing Editor of RealTown.com. She has been a licensed REALTOR for more than 22 years, following a career as newspaper report and magazine editor. She publishes numerous blogs and was the winning Blog Coach in the national Project Blogger competition sponsored by Inman News and ActiveRain. She has been featured in Investors' Business Daily, BusinessWeekOnline, Inman News, The Philadephia Inquirer and The Orlando Sentinel. She is a member of the National Assn. of Real Estate Editors and the co-creator of No Blogger Left Behind.
Real estate news is LOCAL! News articles about a national real estate market are as relevant as a national weather forecast!
This is what Web 2.0 is really all about! Blogs and online publishing tools give real estate agents a chance to tell consumers the REAL story as it applies to local markets. Moderator Frances Flynn Thorsen is a member of the National Assn. of Real Estate Editors.
What online publishing tools are available?
Learn how to write a powerful headline.
Learn how to write a NEWS story.
Learn how to write a FEATURE story.
Conduct (wo)man-on-the-street interviews.
Build your business at the same time that you build your brand and build your repuation.
Learn how to attract the press.
Join us for this special, FREE No Blogger Left Behind Breakout session on Tuesday, June 17.
2 PM EST
1 PM CT
12 Noon MT and Arizona
11 AM PDT
8 AM Hawaii
Are you working in a vacation or second home market? HomeAway's Christine Karpinski shared thoughts about thriving markets and ideas for content with real estate editors at last week's Spring Journalism Conference in Dallas.
Buyers Seeks Vacation Homes in Their Comfort Zone
Karpeinksi points to healthy vacation home markets (in no particular order):
Outer Banks,NC
Steamboat Springs, CO
Lake Tahoe, CA
Park City, UT
Galveston, TX
The Pocono Mtns., PA
The Smokey Mtns, TN
Branson, MO
Virginia Beach, VA
Panama City Beach, FL
Consumers need to read about:
Homeowners insurance. In some areas of the country that have been hit by major storms, the cost of property insurance is cost prohibitive. Flood insurance is often not available for investment properties and buyers who expect to rent their vacation home must exercise caution and consider price and availability.
New financing guidelines. The credit climate is placing greater emphasis on fully documented loans, better credit scores, and higher down payments.
Non-homestead property tax issues. Analyze and present issues that an out-of-area buyer may consider before making a purchase decision.
Restrictions on short-term rentals. Many municipalities are placing limitations and bans on short-term rentals. Maui and Santa Fe are two recent examples finding investor owners at odds with local governing authorities on the matter of rental properties.
HOA restrictions. Ask questions about matters before local Homeowner Associations and take a pulse of the market.
SPECIAL REQUEST - FREE Live Webinar 'Develop a Blog Business Plan'
We have had requests from several REALTORS in Hawaii to present our Webinar presentation, "Develop a Blog Business Plan," during a time that is easy for Hawaiian REALTORS to attend. This workshop is a FREE Webinar that precedes the private, fee-based, eight-hour Blog Webinar series for real estate agents, No Blogger Left Behind.
No Blogger Left Behind --
Develop a Blog Business Plan
What exactly is a blog? We will talk about The Anatomy of a Blog, Different Blog Platforms, and How Blogging Fits Into A Real Estate Agent's Overall Web Strategy.
5 PM EST, 4 PM CST
3 MST, 2 PST, 11 AM Hawaii
Title:
No Blogger Left Behind -- Develop a Blog Business Plan
Date:
Wednesday, April 30, 2008
Time:
5:00 PM - 6:00 PM EDT
System Requirements
PC-based attendees
Required: Windows® 2000, XP Home, XP Pro, 2003 Server, Vista
Macintosh®-based attendees
Required: Mac OS® X 10.3.9 (Panther®) or newer
Project Blogger Redux: Are You Talking to Spiders or People, Mary?
Mary Pope Handy was a brand new blogger last spring. She launched her first blog, LiveInLosGatos.com as my Blog Apprentice under the watchful eyes of thousands of real estate agents and bloggers during the Project Blogger Contest sponsored by Inman News and ActiveRain. I had the privilege of working with Mary as her Blog Coach. She won the contest handily and she reflects upon the last year at her ActiveRain Blog.
Mary has numerous blogs now. One of my favorites is her Haunted House Blog. She launched another gorgeous new blog last week. ALMOST everything about that blog is perfect: design, illustrations, writing!
I confess that the title of this blog has my Blog Coach hormones raging out of control, however, and I have to give Mary a shout about her URL:
Mary, What are you thinking, girl! You have the keenest, most wonderful style in the Blogosphere ... your other blogs are wearing finery from their domain names to the smallest detail of their construct. Haunted House Blog is wonderful ... Live in Lost Gatos is easy to remember ... but San Jose Real Estate Los Gatos Homes???? This is a name that speaks to SPIDERS, not PEOPLE. It has no heart, no soul.
I beseech you to shed that awful, boring URL for something that befits a Mary Pope Handy blog. Your blog needs a more elegant name, something that reflects YOU.
RealTown's new community building tools give RealTown Bloggers a decided "edge' in developing an advanced Web 2.0 presence on the real estate net. Real estate pros at RealTown can invite consumers and other realty professionals to interract online in managed groups. Information delivery options include Web delivery, immediate e-mail delivery, or digest e-mail delivery.
Working with a HomeOwner Association? Real estate agents can build a consumer-facing blog and create a group, eliminating the need for snail-mail services that are becoming outmoded, old fashioned, and expensive.
Simple and Elegant Solution to Lead Capture Using PDF File on a Blog
PDF files can offer real estate consumers valuable content. There is a great example of maximizing the use of lead capture technology on Joeann Fossland's inspirational blog, RELAXED Real Estate for MAGNIFICENT Agents. Joeann is a Master Certified Coach and is widely regarded as a premier coach in the real estate industry, if not THE premier coach. Her blog content is rich and I can personally testify to life changing shifts that I have made after reading select posts at her blog in the last couple of years.
Assess your forms software. Point2 Agent web site owners have access to some great, easy-to-use forms software on that web platform. Top Producer users also have access to forms.
Today's offering to Joeann's blog readers is a 30-day plan that can change your life. (I am presently working on Day 8 of the same book.) Joeann has a PDF file and link that blog readers can click to collect this prize. The link takes readers to a page with a link to the PDF. She follows up seconds later with an autoresponder. (Can you tell that Joeann is a Certified e-PRO Trainer?) Simple. Easy. A gateway to a plan that can change your life. How many blogs have you read today that can change your life forever? Don't miss this one!
RSS Blog Feed
In her excellent book, 
Attract your ideal clients with Law of Attraction Blogging. Throw away formulas and technology concerns. 
Trulia on your phone: 
Hilary Marsh, Managing Director, Editorial Development for Realtor.org, is a Web content guru. Before joining the National Assn. of REALTORS® , Hilary led Content Company, an online consultancy specializing in Web content strategy and management. Among the clients were the American Hospital Assn., the University of Chicago, and the Charles Stewart Mott Foundation. A frequent national speaker on Web content issues, Hilary founded NetContent/Chicago, an organization for the online content community, and is a founding member of CM Professionals, the content management community of practice. She is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications. 
Blanche Evans is Editor-In-Chief of 
Joeann Fossland, e-PRO, GRI, SRS, PMN, is a Master Certified Coach and and award-winning real estate journalist and blogger. She was winner of the 2007 Women's Council of REALTORS' Connection Magazine Article of the Year. She has written numerous articles for Realty Times, RealTown, BrokerAgent News, and she publishes several blogs, including 
Real estate news is LOCAL! News articles about a national real estate market are as relevant as a national weather forecast! 
Mary Pope Handy was a brand new blogger last spring. She launched her first blog, .jpg)