Are you using your blog as means to reach homeowners at risk of foreclosure? Here is a step-by-step plan to create a Public Service Announcement (PSA) to reach your market and help those homeowners:

1. Get a list of non-profit agencies who can help. The key word here is nonprofit. Nonprofit government agencies and private agencies have trained, HUD-certified counselors who can help homeowners facing foreclosure. Example: Arizona has a very active Foreclosure Coalition with members who support distressed homeowners. Don't Borrow Trouble is a Web site and group founded by Freddie Mac to support distressed homeowners.
2. Create a video and keep it simple! Use your webcam or Flip camera to create a very simple, one-minute long message. Don't worry if you don't know how to use fancy editing software. Use simple sheets of paper and print Web sites and telephone numbers and hold them up to the camera to illustrate your point as shown below.
3. Insert the PSA on your web site(s) and blog(s). Let help some people save their homes!
   

INSPIRATION: Bernice Ross

In her excellent book, Real Estate Dough, Bernice Ross, Ph.D. reprints an article I wrote last year in Realtown, Let's Learn How to Help Americans KEEP Their Homes. She titles that section: "Recipes for Success, A Crisis of Conscience." She says:

"Frances Flynn Thorsen, in an articled entitled, "Short Sales are Not the Route to Financial Redemption for Homeowners," (Realtown, March 3, 2008) raised an issue that almost no one in the real estate industry has addressed. In our rush to become foreclosure experts and to close more short sales, we have neglected the most important role that we could play in resolving the heartbreaking tragedy of this situation -- assisting homeowners in restoring their hope and providing them with a path to staying in their homes ... she makes an impassioned plea to put our energy first in helping people stay in their homes rather than helping to boot them out. "

INSPIRATION: Brad Inman

Brad Inman, industry visionary and founder of Inman News, HomeGain, and TurnHere video, posed the following challenge to the real estate industry last year at an Inman Connect Conference in New York City: " How can you use Web 2.0 to help our neighbors who need us more than ever?"

There is still room in two classes tomorrow:

Real Estate Social Media Mastery 101:
Facebook, LinkedIn, and Trulia
(9 am - 12 noon)

There are THREE social media sites most important in a Real Estate Social Media Business Plan. We will spend time learning how to leverage these sites and establish a social media cornerstone as part of a carefully designed strategy for social media success.

1.  Trulia

Learn 5 Tips for Social Media Success on the fast growing real estate web site … learn the secrets of designing a powerful profile page, create a free blog, and learn the best ways to engage buyers and sellers looking for your help in Trulia Voices.

2.  Facebook

Facebook has 200 million users … more than some countries! Learn how to harness the viral power of the Facebook community in your market area … it’s FREE and it’s easy (when you know how!).

3.  LinkedIn

LinkedIn is fertile ground for building an online reputation, scouting business opportunities, vetting business partners and new hires, and creating new alliances with group creation tools and numerous other cyber gadgets.
 

Why should you attend:

Brokers and agents are using social media – you need to understand the culture to achieve success.

SPECIAL PRICING

Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40.
Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715
 

REGISTER BELOW FOR ONE OR BOTH CLASSES

http://facebookmaster.eventbrite.com

http://socialmediamastery.eventbrite.com

Real Estate Social Media Mastery 102:
Facebook Strategy and a Plan for Success
(1 - 4 pm)

There  is a social media phenomenon brewing at Facebook as more than 200 million users ENGAGE, EDUCATE, and EMPOWER each other in a passionate online community. Join a nationally known social media diva and put Facebook to work according to PLAN! You are welcome to tote your laptop and air card and participate in a social media lab. Pen and paper are OK, too! Come, let’s ENGAGE, EDUCATE, and EMPOWER!

• Understand the culture of Facebook, where there are 200 million members.
• Who are your friends? REALTORS? Family? Friends? Clients?
• Create a Facebook Business Plan.
• Learn about Profile Pages, Fan Pages, Business Pages, and Events Pages.
• Develop a Facebook strategy for your niche.
• Should you mix personal and business "friends"?
• Create groups for your niche, your church, and your civic organizations. 
• Learn the art of photos: tagging, creating albums, and sharing.
• Have a blog already? Learn how to feed your blog content to Facebook automatically?
• Learn how to use Facebook video to engage your market! It’s easy and fun!

BONUS: Twitter for Fun AND Profit.

Why should you attend:

Brokers and agents are using social media – you need to understand the culture to achieve success.

SPECIAL PRICING

Our special relationship with Title Security Agency lets us offer you this class for $25.
You can attend TWO of our social media classes for payment of $40 at ticket above.
Location: Title Security Agency, 6390 E Tanque Verde Rd.,Tucson, AZ 85715

REGISTER BELOW FOR ONE OR BOTH CLASSES

http://facebookmaster.eventbrite.com

http://socialmediamastery.eventbrite.com

Instructor: 

Frances Flynn Thorsen

… got her real estate license and became a REALTOR® in 1985. She was an early adopter of real estate technology on the Internet. Frances was one of the first real estate bloggers to receive national attention early in 2005, with interviews in Investors’ Business Daily, BusinessWeek Online, Inman News, REALTOR® Magazine, and The Philadelphia Inquirer. She was founding editor of RealTown.com and worked as Community Manager of Trulia.com. She is CEO of Socialebb Strategies and Solutions and offers an ecumenical approach to blog and social media coaching and consulting services. She appeared on the 2008 list of 50 Most Influential Women in Real Estate in the U.S.