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Fremont, California
Niman Singh has starred 59 Blog Entries.
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Oct. 30, 2008
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Q: |
Is the Market Beginning to Heal Itself for You? |
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A: |
It is if you're Marketing to Investors! |
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It's no surprise that home sales are
still down across the nation. That's because the
abundance of
foreclosures is dragging down market prices
and housing demand... so before everything
gets back to normal, the foreclosures need to go first! Resales are also down 10%
across the nation compared to last year,
but according to
NAR and WSJ, there are signs
that the most damaged markets are
beginning to heal themselves. Resales in California are
up, and sales volume in
California rose 65% in September compared
to a year ago. This could be an early
indicator that the housing markets are healing.
I think it's more like the beginning
of the beginning, and I agree
with WSJ's Mark Gongloff - "until new-home
sales find their own bottom, housing won't
begin to heal." That means we should shift our
focus to other important questions, like who is buying
all the foreclosures?
According to NAR, 40% of
home resales these days are foreclosures,
and
WSJ reports that up to half of the
buyers in some markets are
REAL ESTATE INVESTORS.
If you've been to an REDC auction anytime
recently, this doesn't surprise you - you're
all too familiar with the scene of
Investors buying multiple properties. Investors will
put the homes up for rent until the market recovers, and
this further hurts the demand for home purchases. |
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Now I know some agents love Investors,
some not so much - I think we can all agree you need a
special set of
skills to deal with investors. I invite you to read Real Estate
Coach Peter Vekselman's
blog because I think does a very good
job of discussing the factors that are
important. | |
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As a real estate investor myself, I feel
like I am practically the easiest sale in
the world, I just need to be presented with
an opportunity that makes sense. I'm sure
the same goes for most real estate investors
everywhere. Besides, we are an excellent
source of recurring business. Over 5 years,
I've used the same agent over and over.
In summary, I think this is what everyone
should
walk away with:
- Current housing conditions have
turned the market into an
Investor's Playground - so take
advantage of it
- Investors are not picky buyers,
and the majority of their purchases are SFHs,
Townhomes, and Condos
It can be rewarding to deal with more
clients who are buying rather than
those who want to buy and can't
decide or don't qualify.
By all means, I'm
not saying that you should completely switch
your game plan — but in light of the current
situation, if you are not marketing to investors,
I think you are missing out on some
prosperous opportunities. |
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