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Ulster County Real Estate

What I've learned from HGTV - Part 2

Oct. 26, 2006
Categorized in: Staging

So what do you do after you've removed clutter and personal items?  Then the real fun begins. 

The next thing to do is to make sure that closets, cabinets and storage spaces aren't overstuffed (I know, that's where you stored all the personal items and clutter you just removed).  One rule of thumb is to remove 1/3 to 1/2 of items in closets, etc.  This is to highlight how much space there actually is.  If buyers see spaces crammed full, they'll think there isn't enough storage space. 

It's then time to remove excess furniture and simplify the layout.  Again, staging a home for sale is not the same as decorating for living.

Let me illustrate with some before and after pictures, kindly provided by Linda Esposito of Housesetters, a local staging professional.

The photo below is the before picture.  The room is almost claustrophic, with the closed curtains, full bookcase, and the amount of furniture.



 

Now lets look at the same room after Linda has worked her magic.  Heavy curtains removed, the others open to let in the light and highlight the large window (that was almost invisible before). Open space, a simple display of a few items, no cluttered bookcase, no curio cabinet.  Which room would you prefer?


Let's look at another example:





And after:


And one last one:

And after:


Again, thanks to Linda Esposito of Housesetters for providing samples of her work.

To be continued....


What I've learned from HGTV - Part 1

Oct. 21, 2006
Categorized in: Staging
Tagged with: home selling, staging
It continually astounds me what people choose to do (or not do) to make their house appealing to buyers.   I have shown properties where it is almost impossible to move through the rooms because of the amount of furniture and "stuff" in them.  I have walked through houses where pet odors are so overwhelming it made my eyes tear. 
And more:  renovation projects left half finished, sunlight blocked by closed blinds and curtains, overstuffed closets, clutter and chaos.

Staging a home for sale is very different from how one would live in a house.

Let me preface this by saying homemaking is not my forte, but then my house isn't on the market.  And, secondly, I'm addicted to HGTV.

The first piece of advice I give sellers is:  "Start packing".  You're going to have to pack when your house sells, so why not do it now?  The three most important elements of staging are declutter, declutter, declutter.  The goal is for buyers to see themselves living in your space.  If your house is filled with your personal photographs, collections, chotchkas, knickknacks, etc.  they won't be able to see themselves living in the space, nor will they be able to see what the house has to offer because they'll be distracted by your things.

One of my favorite home shows is "Sell This House" (on A&E on Sundays).  The reason I like it so much is that they secretly film buyers during an open house, then stage it and bring the same buyers back.  Buyers who initially rejected the house often put in offers.   A common reaction from homeowners when they see the initial film and hear the (sometimes brutal) comments, is that the buyer is buying their house, not their furniture.  That is true, but if the buyer can't see what's there, they won't be making offers.