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Homeowners cannot stage their own homes and create space because of the emotional attachment they have with the house contents.  Clutter begins with that favorite picture of Fido playing with the children or the end table given to the owner by the parents.  The objectivity of creating space is lost in the nostalgia brought on by bygone occurrences.

The conflict staging creates in the minds of homeowners is shown by their reluctance to reduce furniture in a room or rooms. Again, creating space is lost with their inability to focus on increasing the concept of space in the home for the buyer's benefit.  Another factor that does not fit in with space creation is room functionality.  Because there is no table on which to place a vase does not outweigh the need to create space for the buyer. 

A professional stager will recommend to the homeowner that every functioning table be decorated with fresh flowers to create a pleasing atmosphere.  Outdoor patio tables are set for dinner and game tables are ready for action.  Calm tranquil music should emanate through the house enticing the buyer to look further into this or that corner for special needs.  All TVs should be off during the time the buyer is present on the premises.

It is not true that a professional stager is very expensive because of the furniture that they want you to have present in the home.  The professional stager will attempt to use the homeowner's furniture if it is a positive feature and enhances the salability.

It is highly recommended that the homeowner hire a professional stager to maximize the available space and create an atmosphere conducive to the buyer's reason for wanting to see the inside of the house.  The appeal must be to the greatest number of buyers and the professional stager knows what needs to be done to maximize this number.  He knows what it takes to focus the buyer on the house and fulfill their need to see it.

RISMedia/Skye 

Why Do Some Homes Sell Quicker Than Others?

They are priced right.  Pricing is usually the number one determinant as to how long a home will be on the market.  Obviously, the property has to be priced competitively, but do not set the price based upon what you heard a neighbor received for their home. Adjacent homes can be radically different. They both may have the same floor plans, but improvements, a more desirable location in the neighborhood and other seemingly small variations can make a significant difference when it comes to price. Also, how a home is staged for the market carries a great deal of weight in the ultimate price received.

 In considering the right price, one of the most important traits you need is objectivity.  Homeowners, naturally, have an emotional attachment to their home, and because of their feelings they oftentimes overestimate what their home is worth.  Despite the attachment, try to be practical and logical. Make a competitive study of recent sales that are comparable to your home. Evaluate price per square foot, age, condition and location.  Also functional obsolescence and major updating could have a great impact upon pricing. 

Remember, that the value of your home can be impacted by developments that are not yet in place.  Is there vacant land nearby? If so, what businesses or structures will be erected there in the future? Is it a desirable addition to the neighborhood? If there is vacant land, visit the local planning and zoning commission to see what might be built. You can always call a local real estate professional who knows your neighborhood to explain the elements that go into pricing and why.  Ask that person about a CMA (comparative market analysis) and what it means. 

Source:  Mitchener/Skye