Apr. 20, 2009 - Price, Location, Condition and Marketing

The answer is usually price, location, condition and marketing. An agent must be internet savvy and know how to market on the internet for todays consumers who shop for houses on the internet first.  Our market is in a flatter position and we have stepped into a buyer’s market. National media is not our friend.  The DFW market is stronger than many other markets.  However, most of the DFW homes are experiencing a problem in step-up housing. That is to say, normally as the family or income expands the homeowner is ready to step up to a larger mortgage to accommodate the families needs. As an example stepping from an $150K to a larger home would usually be to a $250-$300K. Our economy is a factor. We are still driven by our economic dependency on our local industry. Although we are fortunate to have this base of opportunity, this must change in order to grow. The only way to change this perception is to embrace the inevitable by promoting our outstanding communities as part of the Greater Dallas Forth Worth Metroplex. Our counties governments, our city officials, our schools, our churches, our medical communities provide the perfect setting to accept this growth. I am a member of the Greater Lewisville Association of REALTORS in TX and the local MLS and NLS and am honored to promote the properties in a broader marketing arena.