In the land of urban, Silicon Valley sprawl, there is a plethora of chain stores. They all carry the same clothing as every other outlet belonging to the same brand.

My sixteen year old daughter wants nothing to do with that! A favorite shop of hers is Infiniti Boutique, located on West Main Street in Los Gatos (between University and North Santa Cruz Avenues). Recently we spent some time (and money) there, outfitting my youngest for an upcoming family wedding.

The shop is owned and operated by a mother-daughter team with ecclectic taste that defies pigeon-holing. If there's a name for the style(s), I don't know what it is: contemporary, ecclectice, casual, comfortable, imported, distinctive. Whatever it is, it is not run-of-the-mill.

And neither is the service. Janet Hui, the daughter-owner of the shop and her associates spent a great deal of time with us as various alternatives were tried. Janet understood my daughter's explanation of what she liked (and didn't) and was able to piece together an outfit acceptable to both mother and daughter for this wedding. She and her salesgals were sensitve to cost and budget too.

Friendly, caring, knowledgeable service at a unique botique that can appeal to a wide variety of clientele. We will be back!

Infiniti Boutique, 120 West Main Street, Los Gatos, CA 95030 Tel 408 399-7071

(This is not a paid endorsement of any kind and simply reflects this blogger's excellent experience.)