I've had great success with Real Estate.com and it is very affordable. I have
had fairly good success with Reply.com but it is much more expensive.

I have tried several different lead generation programs and found most of them
expensive with poor results. Part of the problem is having the wrong
expectations, expecting the leads to be ready buyers. What I found was that
most of them were lookers, just like at an open house, wanting to get some
idea of the going price of homes or just curious about different areas of the
country. With HouseValues, I found many of the leads were wanting to know the
price of their home to sell it themselves, for buying out a partner's share,
or for tax purposes.

It becomes a real numbers game but there are some who are seriously looking. I
am currently using Home Gain's Buyerlink program. It is a pay per click system
where you get all the leads from one zip code. I was lucky to get one that was
very cheap although I knew the area was growing rapidly. I have control over
how much it costs me each month and combined with a drip e-mail system on my
website and auto responder, keeping in touch with the leads is easy. I get a
form from each who look up on my MLS link to follow up on an individualized
basis. If they leave their phone number, which is optional, I follow up with a
call. Although they often are not ready to act now, a relationship can be
established. Many of them put my website in their favorites according to my
stats. Fortunately, I have had sales from my efforts. That wasn't happening
with the other programs I used.

Joyce Barnes
Associate Broker
Casas Adobes Realty