Leads. They are the life blood of the real estate industry. In today’s highly competitive market, real estate professionals need to generate leads using a variety of marketing strategies. There are many companies offering lead generation services. Online mortgage lenders offer to match customers with real estate professionals who then pay a referral fee only if the lead results in a closing. Other companies connect consumers looking to sell their home with real estate professionals in their area, using innovative digital matching techniques and charging by the lead.
The bottom line is that lead providers do bring value to the process. The question is: What is one willing to pay for leads, not whether or not to buy leads. After all, real estate practitioners have always, in one way or another, paid for leads. And that won’t stop anytime soon.
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