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Complaining about things not even tried.
I am and have been a HouseValues/JustListed customer for 3 years now. I am
happy. Leads are leads and the vast majority of the Realtors I know and read
about have no patients! I moved to this area with nothing. I was given the
HouseValues/Justlisted account and I just started working the leads and came
to realize that an internet lead is the same (and better) then the walk-in
customer. I say the internet leads are better because they are usually more
interested in buying since they are actively looking to buy a home. When I
was doing mail outs to a farm area they might get a return of one half of
one percent (0.5%) on a good mail out. The HouseValues/Justlisted leads are
giving me a 10%-15% return on clientele. My first year (2004-2005) was a 25%
return.
Leads have to be worked: cultivate, water, and nudge them to buy. If anyone
keeps up with market data and research, which says that a customer is turned
into a client and buys between 18-24 months from first contact to purchase.
On the internet it is only a few months less (in my experience). I started
the program in April and did not get my first 'bite' until Oct-Nov of the
same year, then in that one year period (Oct 1-Sept 30) I did 22 transaction
ALL due to HouseValues/Justlisted . I am getting referrals of referrals from
the original clients.
I am using HouseValues/JustListed now JustListed for my main marketing
dollars. I am a Chamber member for the local Chambers and advertise there
too.
Thank you,
Eliot Finkelstein
eliotf@frontiernet.net
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