I prefer to be a listing agent. My reasoning is that with listings come buyers. I fell for the lead providers online. I paid and I paid. I did receive viable leads from time to time but not enough to justify the ROI since none ever evolved into anything. This fact could have been from failure on my part but still....
Real Estate is not easy. Real Estate is the business of Lead Generation and Prospecting. Paying someone for these leads is merely a failure to accept the reality of what a RE career really is, making contacts and follow up, follow up, follow up. Make more contacts and follow up, .......................................
How does one obtain leads and make contacts? Its so easy and it is in front of us every day. We drive by FSBO's every day. When I see a FSBO sign I see "Help Wanted", the seller just doesn't know it yet but they will. Stop, knock on the door and/or call to make the contact then follow up, follow up, follow up. Ask for the order and get the appointment to make a presentation.
Every day listings expire on the MLS. These are great leads that you know want to sell and are obviously willing to work with a Realtor. Every morning I sort through them and call............no answer?.....leave a message and try again later, follow up with a letter or post card. Keep calling until you get them on the phone and make an appointment to see them in person. Ask for the order and make the appointment for the listing presentation.
Local and throw away newspapers, flyers, online FSBO sites................. are also great sources for seller leads. Call, mail, call,........................ Follow-up, follow-up, follow-up..........
Why do we need to pay for leads when we have so many in front of us every day. I asked myself that very question and vow never to fall for it again. To this day I still get emails of companies trying to sell me their services. I reply "Unsubscribe" , "Remove From List"
Get out there.............Pick up the phone.............make those FREE contacts every day. Note that making a call and getting an answering machine does not qualify as a contact. Devote just 2 hours a day, 5 days a week to make a minimum of 10 new contacts a day, follow up with them often and consistantly and watch your business grow like there is no tomorrow.
This has been drilled into my head at my new office and I have been working on implementing this for myself. It's true and it works if you do it and comit to it consistantly. Best of all, the leads are FREE........ I am seriously considering joining my brokers team to have this concept and idea drilled into my head even more. I need it.
Thank you Epronar for this intuitive course and thank all of you fellow EPro's on this listserv. Cheers to a prosperous 2007.
Matthew Christian
Keller Williams Realty
Palm Harbor, FL
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I have also tried lead generation via web site placement, not a specific company. I don't think they work. The percentage of leads generated from realtor.com and my company web site are not quality. In six months I received one lead from the higher placement. Not worth the money.
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