I have been using House Values for 10 months, the JustListed.com side. I have made a profit with it and am still working on several more leads. I do the follow-up. If you decide to use it I suggest the following:
1. Keep track of the number of leads and every three months request a lead review. That way you get credit if the program has not delivered the number of leads you bought.
2. I use my AOL account to mail at least one mailing to the prospect the day I receive the lead. I have picked up several bounced emails that House Values did not. Return the lead for credit.
3. I enter all leads into our MLS auto-notification system in addition to the drip campaign. This way the prospect continues to receive property updates in addition to the drip program. Also if you ever discontinue the House Values program you do not loose all the data.
4. I enter many of my other prospects into he drip campaign for continued marketing.
5. As I am ending my first year using the program a question I am going to ask them "Am I now on a month to month basis?".
6. I print out all of the original data sheets and keep in one file in case I need them.
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