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I'm going to be brutally honest right now. Those of you who have participated in the Buyer Link program from HomeGain, if it didn't work for you then you need to redesign your website. It's that simple. You need compelling content, MLS Search, and lead capture forms ON your landing page. You need a specific landing page (not your homepage!) on your website (so you can track hits) that welcomes visitors generated from HomeGain's web. You must understand that even the visitors themselves might not even know they came to you via HomeGain, because HomeGain utilizes many affiliate sites to capture traffic and deliver them to you. By the time someone is on your Landing Page, they have usually already clicked 2-3+ pages to get to you, and they want to search the local MLS NOW. Not after filling out your forms or reading about you, but right now. You must have Lead Capture ability tied to every property they might retrieve, so that you are the contact person - phone or email. I've spoken to agents who were very successful with BuyerLink. The above information had much to do with how they were. Don't tell me it's not your website's fault, it is. And the beauty of it is this: once you optimize your website for these visitors, you will find your website does a whole lot better on lead conversions even from organic search traffic, and your bottom line will grow considerably.
Tony Pomykala
Sunrise Investments
602-290-6217
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re: In Defense of HomeGain.com - May. 13, 2007 |
| Posted by Louis Cammarosano |
Thanks Tony for pointing out what thousands of successful HomeGain customers know.
For HomeGain's Buyerlink product we say-"It's your show-we bring the audience."
If your show is no good don't blame the audience!
Here is what the California Association of Realtors Magazine has to say about lead generation companies:
http://www.car.org/index.php?id=MzcyOTE
For a comparision between what HomeGain and Zillow can do for Realtors check out this blog thread:
http://www.futureofrealestatemarketing.com/why-homegain-beats-zillow#comment-11109
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re: In Defense of HomeGain.com - Jun. 16, 2007 |
| Posted by Class Action Against HomeGain |
I’m a realtor familiar with HomeGain. Recently I discovered that HomeGain is being sued by its own employees. I ask, how can we realtors trust HomeGain when HomeGain tried to deny overtime wages to its very own employees. If HomeGain treats its own employees in such an underhanded manner how will they treat realtors like you and me? Please Google HomeGain Lawsuit and you will find:
A class action lawsuit was filed against HomeGain.
If you are interested please access the court documents by going to:
http://apps.alameda.courts.ca.gov/fortecgi/fortecgi.exe?ServiceName=DomainWebService&TemplateName=index.html
Then click on Case Summary and enter the case number: RG05246985. Any comments from HomeGain General Manager Louis Cammarosano or HomeGain Client Relations Manager Janice Ridge? |
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