It seems, HomeGain is joining the ranks of those e-lead companies finding it hard to make ends meet.

I was a very early sign-on to HomeGain - based on knowing Brad Inman and based on curiosity. I looked at, but rarely responded to their leads. Actually tried to cancel my subscription a few years ago, but an employee convinced me to just keep it, as I was not paying a dime for the leads and I was also not paying anything for the service. All they wanted was their percentage of any sales I made as a result of the leads.

Today, however, signs of the times came to me with the following message from HomeGain:

snip:

As an AgentEvaluator member, we regret to inform you that your free subscription will end as of April 19, 2007 due to rising customer acquisition costs. 

For the next 30 days your subscription will remain active. To continue your AgentEvaluator membership uninterrupted after April 19, on this date we will email you a link so you may update your HomeGain account with a valid credit card number. You will then be billed for the monthly membership cost, which starts at only $29.95 per month for eight of your preferred ZIP codes.

end snip:

It doesn't really matter to me, as I have no real need for this service, but I thought you all might find this change interesting and indicative of a shift in the perceived value of online lead generators.

 Jack Harper