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SEO claims and how to verify - Nov. 27, 2006

Nothing ranked.
3) They could not provide any referrals of any SEO work that they had
done.

Took all of 5 minutes to realize they were a scam.... although their
website looked quite professional and impressive.

1) Keep in mind SEO services are one of the biggest scams online.
Not all companies (obviously), but a good many. The emails you receive
are ALL scam - if they seek YOU out... run. I get 2-3 emails a day wanting
to get my site on page one of Google... when in fact it's BEEN on page one...
and in many cases NUMBER one on Google for nearly 5 years.
They don't even bother to look!

2) Most web design companies know how to make 'pretty' websites. Many
don't have a clue about search engine optimization or web marketing.
They don't design their sites properly for this because it's not something
they know.
They know "pretty". A major real estate company in the northeast (I
do a lot of work for their agents) hired a company to build their website
(from Chicago).
For nearly $400,000 they didn't implement even the most BASIC SEO
that I would have included on a 3 page website!... like proper
titles, keywords in the text, etc. l mean REAL basic stuff. The only words
on their home page that were even indexed in a search engine was
"lost your password?" - because the entire homepage was (and still is!)
 big, fat graphic.

So, you can be uneducated whether you're spending a lot of money,
whether you're an agent or whether you're an office... whether you have a
custom site or a template site. Do a lot of research on any company you hire.
It will be worth it.

Fred Light
I agree with all of this... 100%.

Another red flag? Do THEY even have their own website?

How does THEIR website rank? If they can't get their OWN site to
rank well, how can they do yours?

I had a client who had hired an SEO company. Within 5 MINUTES....

1) I discovered THEIR domain name to be 3 weeks old
2) I discovered THEIR website had only one page - the home page -
even indexed in Google. (we're not talking ranking... we're talking INDEXING!)..
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