Recently, there have been several realtors posting discussions
on the high costs of advertising on pay per click mediums and
whether any business results from these endeavors.
I can personally confirm that I get business from ads placed
in both Google ADwords and Overture.com (which is connected
with Yahoo). Actually, I personally prefer overture to google.
I regularly get either emails or phone calls from mostly buyers
who through these two pay per click services, visit my real
estate website and then utiliize the free multiple listing search
services to look for active listings. I have shown properties in
communities far outside my normal sphere of influence. I have sold
and closed on listings that normally I would never have shown
except that buyers saw these listings through my website.
The average cost per click on these two services is around
23 cents each. I usually spend around $ 25 with google and
$ 100 per month with overture. I know they bring me business.
John F. Maniec
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