There is a thing in every business called OPE (Other Peoples Experience).

IMHO shelling out large $$ for lead generation is like playing the slot
machines so have not and will not do that. I have tried month-to-month and
not gotten anything worth while. I get at least 5 leads a week from our web
sites and so far none of those have amounted to anything, although there are
a couple of long term possible leads from that - jury is still out on them.

However, if we talk to more experienced (that's 10 years or greater) lead
generation companies are the snake oil in our business. Yes, we are in a
different era and the internet most certainly plays a significantly greater
role. My broker knows and has certainly capitalized on it, especially in
NJ. However, OPE, heads come from hard work, meeting people, getting in
front of sellers, networking, personal sphere, all those traditional things.

I'm still a relatively new agent, but I have learned from OPE and my own
experience. Leads come the old fashion way. It's hard work, thus the 40 to
60% first year drop out rate in our business.

I believe in OPE.

Peter Scott