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Product Blog: Lead Generation - Jun. 22, 2006

Leads. They are the life blood of the real estate industry. In today’s highly competitive market, real estate professionals need to generate leads using a variety of marketing strategies. There are many companies offering lead generation services. Online mortgage lenders offer to match customers with real estate professionals who then pay a referral fee only if the lead results in a closing. Other companies connect consumers looking to sell their home with real estate professionals in their area, using innovative digital matching techniques and charging by the lead.

The bottom line is that lead providers do bring value to the process. The question is: What is one willing to pay for leads, not whether or not to buy leads. After all, real estate practitioners have always, in one way or another, paid for leads. And that won’t stop anytime soon.


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Comments (0)

HouseValues Success Story - Mar. 21, 2008

My experience is apparently different from the majority.  I signed up for a minimal subscription with them, for buyer leads.  In 2 years I spent approximately $6000 on subscription fees and had 5 closed transactions for a a total of about $20,000 in commissions.  This is clearly not the way to instant riches, and yes, it IS WORK to respond to all the lame leads.  However, my calculator informs me that I did indeed come out ahead on this deal.  This was business that would have gone to someone else.  I think the idea is to keep it in perspective, respond to the leads diligently, but then drop the ones that don't want an agent and forget about it.  1 sale for every 25 leads or so, so you give the good ones a chance to surface, take those, and move on.  So, after 2 years, I decided that it was proven I would make money, and proven that I would not lose my investment, so I recently increased my subscription.



Editor's Note: Got to http://HouseValues.RealTown.com for more information.
Comments (2)

I Love HouseValues - Mar. 18, 2008

Subject:

RE: HouseValues.com

Author:

Joanne Dodge (joannedodge@remax.net)

Date:

March 17th, 2008, 12:23 PM PST

ID:

0068BU

Click here to view the editor's note

 

My experience is apparently different from the majority.  I signed up for a minimal subscription with them, for buyer leads.  In 2 years I spent approximately $6000 on subscription fees and had 5 closed transactions for a a total of about $20,000 in commissions.  This is clearly not the way to instant riches, and yes, it IS WORK to respond to all the lame leads.  However, my calculator informs me that I did indeed come out ahead on this deal.  This was business that would have gone to someone else.  I think the idea is to keep it in perspective, respond to the leads diligently, but then drop the ones that don't want an agent and forget about it.  1 sale for every 25 leads or so, so you give the good ones a chance to surface, take those, and move on.  So, after 2 years, I decided that it was proven I would make money, and proven that I would not lose my investment, so I recently increased my

Comments (1)

FYI - Mar. 17, 2008

Received a call today from House Values.  I think they are only in our pocket.  But I would like to hear from a agent with a success story.

 

I used them and they are in your pocket. The leads were cold or duplicates sent to other agents. They used my name to recruit other agents (  no referral fee) worst yet they are hard to cancel.  I had to close the account to get rid of them.

 

I have subscribed to HouseValues for the last 3 months and so far I had no good lead. Most of the referrals I receive do not include their phone number nor their address and frankly sometimes it is a fake e-mail address as well. I have signed up for one year but at this point I have no hope that I will ever receive a valid client from them. Ulli Rieckmann-Fechner REALTOR, SRES, e-PRO ulli4real@gmail.com 408.679.0333

 

 

I have to pipe in at this point, my partner and I have been HouseValues.com subscribers since 2000 or 2001 and have been EXTREMELY happy with the service.  Yes, it is expensive.  Yes, there will be some bum leads but our experience has been that there have been MUCH fewer “Bill Clintons” or other fake leads compared to ANY of the Internet buyer-lead services out there (and we have tried most of them).  These leads tend to give real information to you because they want something tangible in return, not just to browse listings.  It might be for a refinance or just curiosity and not an immediate sale but then you have their email addresses and I would rather email for follow-up than snail mail any day.   The seller leads do take patience and work.  We have had leads  turn into deals 1, 2, even 3 years later.  I do not have a current count of transactions we have gotten from HouseValues but our slowest years with them were around 15-18 transactions and our height was of course 2005 with over 40 closed deals just from HouseValues.  That being said I am in a very techno-savvy marketplace with most every consumer online and we are also in a populous area (DC suburb) that has seen tremendous growth the past few years.

 

Tan Tunador

Exit Realty Talbot and Company

ttunador@exitrealtytalbot.com

www.LoudounCountyHomeSales.com

 

Rich Hudson
Director of PR/Marketing
InternetCrusade
(619) 283-7302 Ext. 602
Rich@InternetCrusade.com
 

 
Comments (0)

HouseHunt.com is a winner - Nov. 8, 2007

In a message dated 11/8/2007 1:16:08 A.M. Eastern Standard Time,
lilotnrealtor@att.net writes:
RealTalk Message
Powered by RealTown Communities View on the Web | Manage My Account

Subject:Paid Leads from House.com
Author:lilotnrealtor@att.net
Date:November 7th, 2007, 12:18 PM PST
ID:004COL

Yes , I found one Company Househunt.com. I have suscribed to Househunt for
the third year. Professional Company. Everything is first class Lilo Clacher,
Realtor,e-PRO RE/MAX Proven Professionals Cookeville TN 800-820-3511
LiloTNRealtor@att.net www.LiloRealtor.com
Reply to List | Reply to Sender
You are subscribed to our list as info@worldpropertygroup.com.
To manage your subscription, please click here.
If you have forgotten your password, click here.
To unsubscribe from this list, click here, or send an email to
RealTalk@RealTown.com with "RealTalk:unsubscribe" as the subject (without quotes).

I also subscribe to HouseHunt. They are very good. I get about 150 leads a
month. My agent's name is Jaime Westman she is great.

Jacqueline Wiesenfeld,
Broker, CIPS, TRC, ABR, ABRM, SRES, e-PRO, PME, CNHS, RCC,
RECS, MNAEA(overseas)
Licensed Mortgage Broker

Capital Group
3303 North Ocean Blvd
Fort Lauderdale, FL 33308 USA
Tel: (954) 962 2723. (866) 962 2723
Fax: (954) 564 1394 Efax:(866) 356 3798
email to: Jackie@Realtyworldcapitalgroup.com
www.realtyworldcapitalgroup.com

The Right Agent Makes All The Difference In The World

Full Service Global Real Estate and Mortgage Brokerage company

************************************** See what's new at
http://www.aol.com
Comments (3)

Are there any good Lead Generation Programs? - Nov. 5, 2007

Has anyone had any experience with HomeGain for referrals (good & legitimate that is)

 

I did the source4sellers and could not have been more disappointed.   The agent in LA got off cheap at $110 per month.  They charged me closer to $400.  I never got leads except when I called to complain and those leads were worthless.  I never got anything from it.  It was money wasted.  I have them on my caller id so I know not to answer when they call.  Also, their customer service people quit so whoever sells you will likely be gone when you call to complain.

 

Good luck,

 

Scott Killian

Scott Real Estate

www.SaveWithScott.com

Comments (2)

Homegain Success -- Don't Tell Anybody - Nov. 2, 2007

Lauren,

You are using Home Gain's pay per click and have a lot of traffic, but have  you gotten a listing or sale from it?  I would be interested in what your return on investment is as they have been contacting me for some time to offer me this.

Margery Stern, Broker/Owner
Custom Service Realty-Serving Northern Virginia
margery@margerystern.com

 

I have gotten two sales directly from my website in the last 6 months, total commissions to me $33,000, total outlay to HomeGain in the time since I started with them is about $6000.  (same 6 months)  Since 55 to 60 percent of my traffic comes from the HomeGain, I would have to say that it is probable that at least one of these people came from them.  Also, I have three active other buyers that are working with me now that have come from my website that I think came through that registration page, one in the $3 Million range and 2 in the $2 Million range, so I think it is worth it.

And I don't tell ANYONE in my office or otherwise about it, and I have a standing order to buy all available time in my selected zip codes before it comes up for anyone else.  However, there are still some other zips available!!!

Lauren Perreault, MBA
Realtor, Licensed Broker,
PMP, GRI, e-Pro, SRES
South Bay Brokers, Inc.Redondo Beach and Manhattan  Beach, CA
Comments (2)

My Experience With Homegain - Nov. 2, 2007

I have used Home Gain's zip code feed to my website with much success -- I pay $1.99 per click through for a particular zip code.  I 'own" a certain percentage of the zip code during a certain part of the day.  They rotate the time of day among the people who share the day, so that for example, if there are three agents who each have 8 hours of the day and if you got the worst 8 hours on Monday you'll get the best 8 hours on Tuesday, the next best on Wednesday, and back to the worst 8 on Thursday.  However, it doesn't seem like it is actually in 8 hour chunks like that -- I think it is done more in 2 hour time slots from what I can tell from my web traffic.  You set up your url to go directly to a "use the MLS for free" registration page and then the people have to register to get past that to get to your MLS.   I have it set so they can enter x@x.com if they like, with a little funny blurb that says that I will protect their privacy and if they will trust me, they will get lots of good info from me if they give me the real deal. A surprising number of people give me valid info, and I then set them up for drip email, newsletters, etc.  If they will give me a phone number, I try to call them as well, though most people will not give a phone number this early in the process.   

I have been so happy with the HomeGain pay per click that I have increased my initial order of clicks by about fivefold from my initial order and have a standing order for more capacity in my selected zip codes if one of the other agents cancels any of their time.

I have used this service to improve the "hits" to my webpage also and my natural placement on Google and Yahoo is greatly improved by it -- kind of like using stealth pay per click advertising. 

This may seem really steep to some of you, but this is in areas where the average home price is over $1 Million, so a single  home sale can easily pay for the whole year's "clicks" and then some.

However, I do NOT recommend their "Source 4 Sellers" service -- I have tried it a couple of times in various zip codes to see if one zip was better than another and it tends to mostly get people interested in re-fi's -- great if you do mortgage loans also, but not so good if you just want real sellers.  Everyone I've tried to call was not interested in actually selling or really in even refi'ing but just was curious about their property value and was wasting my time -- they don't do enough screening.  In my area (Los Angeles county beach cites) the pricey zip codes for this were $199 per month and the cheap ones were $110 per month. 

Hope this is helpful!

Best Regards,

Lauren Perreault, MBA
PMP, GRI, e-Pro, SRES, Realtor, Licensed Broker
South Bay Brokers, Inc.Redondo Beach and Manhattan  Beach, CA

Comments (0)

Homegain Helped Me Survive - Oct. 15, 2007

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Homegain.com was my survival during my first year in the business.  I would imagine the leads are more valuable in certain areas.  My area is in very good shape even in the slowing market.  I sold nearly $1 million in my first year and Homegain contributed to over 75% of the sales

 

Colleen, where are you located...what town and state?

 

Sandy Gross

Remax Action Realty

215-421-5779

215-358-1100 x1216

 

Comments (1)

Talking House For Listing Presentations - Oct. 1, 2007

I use Talking House on all my Listings. As a fairly new Agent this has helped me get more listings and create a name in my Farm.I started out with the intro package of 5 boxes and just ordered 3more. In response to one of the posts regarding bad reception, itis up to the Agent to test the frequency and find the best. It maywork better in some areas than others.Every product has its pros and cons. I liked the idea of nomonthly fees on the Talking House. Once you pay for them they areyours. The cons is that it does not capture leads like an 800number. But if you make the radio commercial enticing enough (whichthey provide coaching), you may get some buyer leads. And test yourfrequency to get the best reception. I think Talking Houses standout more than 800 numbers. They are still pretty unique in our areaand are attention grabbers. Sets you apart from the rest. Hope thathelps.

--
Lisa Silva, REALTOR, GRI, MRE, AHWD, e-PRO
Comments (1)

Making The Most of HomeGain Leads - Oct. 1, 2007

I used home gain for about 6 months the $250 per month deal,  I made 2 sales.  About 5 times my cost of the program,  but I found it made more sense to build my web site up on the organic side instead of competeing with myself for leads.  When we pay another for leads we are competeing with our own marketing devices for the leads. Whether if be PPC or organic web site optimization we are just working against ourselves.  Now many may disagree and it took me a couple years to figure out that it takes about 100 -150 or so leads to become a sale with in a year. So that first month of leads will make a sale for me in the next 12 months and so on, once we get it rolling it really starts paying off.  I work for Keller Williams and we are unique in the Real Estate business, we as a company don't feed you every day.  But we do teach you how to feed yourself.   It's the biggest difference I see in Real Estate companies today, most spoon feed their agents leads or call time calls but they never teach the agent how to find his own leads.  Many of you have 20 or 30 or more years of experience and you are looking for leads,  this could never happen to you once you learn to fish.  I emplore you to learn to fish and never have to look again at the Leads sellers.  Make your own. 

Gary Mitchell
Keller Williams Realty
Charlotte, NC
704-578-9789
www.mycharlottehometeam.com
gary@aboutcharlotte.com

Comments (1)

Some Are Good, Others Not So Much - Oct. 1, 2007

I couldn't help reply to this one.  Yes leads from some online referral sources are good.  But the one mentioned here as one of the oldest and one of the one that advertises is one of the worst.  They lock agents into an expensive contract, give crappy leads with wrong information and at least when I did it guaranteed nothing and when I told them they were not fulfilling their contract and quit they turned me into a collection company and kept trying to bill my credit card.  I told the collection company it was a disputed charge and they went away.  It did not affect my credit, but I have 40 years of a FICA that is at the top.   Agents with less credit can get hurt.  Pick a better one and one that has an out if it doesn't work rather than an expensive one or two year contract.

There are other good ones.

Sincerely,
Jon Gosche
Broker, GRI
Licensed Idaho Real Estate Broker
208-870-2115

 
 
Comments (0)

Turning A Lead Into A Transaction - Oct. 1, 2007

A lead is just that a lead, a direction toward someone that will someday have a need for entering into a real estate transaction with someone.  How well I can convert that lead to a client depends on a lot of things.  First I have to actually talk with the lead, and hopefully meet then in person to begin building a relationship.  Sometimes it's hard to get married on the first date, but that is our goal at the first meeting to make a client.  It takes a lot of leads to make a sale.  The cold internet leads that come into our websites thru either being purchased from House Values, or Home Gain, or by PPC are still a little warmer then the phone book,  probably in my mind they are hot if you put them beside the phone book.  But it is our responsiblity to make friends and build a relationship with our leads and actually help them find the place they love.  I guess the greatest words I ever here from my clients are "cancel the rest of the appointments, this is the one we want"  It's quite exciting when they go from being a stranger thru an email just a few days or months ago to this wild eyed excited teenager acting home buyer.  Ain't it great, that's why I love this business.  So exciting to see people get their home and live the excitment with them.  And don't get me wrong it's also exciting to get the closing check.   Cool

Gary Mitchell
Keller Williams Realty
Charlotte, NC
704-578-9789
www.mycharlottehometeam.com
gary@aboutcharlotte.com


 
 
Comments (1)

Leads versus Referrals - Oct. 1, 2007

Leads and referrals are similar in that they are both customer contacts which can result in sales and commissions.  I distinguish leads from referrals as follows:

A lead is contact information (the phone book is a source of low quality leads).

A referral is a contact provided with a recommendation from the referring source. A feature that distinguishes one referral from another is the quality of the relationship between the referring party and the party being referred. How well does the referred party know the party making the referral? If they have a high degree of trust and loyalty with the person making the referral, there is a good chance they will be loyal and have a high degree of trust in you.

Compensation for referrals

Compensation will vary based upon the type and quality of the referral. When a referral comes from a non licensee such as a past satisfied customer, no compensation is necessary, but a nice gift thanking them for sending the business your way is appropriate. Compensation to unlicensed persons is a violation of real estate license law in most states. A dinner gift certificate or a gift of nominal value is fine. It is good practice to keep the referring party informed of the status of any referral.

Referral Fees to other REALTORS who refer business to you are negotiable, but a range of 20% to 30% of the commission you receive (agent's split) is not at all out of the ordinary and you may, when structuring a formal referral program, ask if your broker is willing to participate. Speaking of your broker, referral fees are paid from your broker to the broker of the referring REALTOR, and not directly from you to the REALTOR who made the referral. It is good practice to keep the referring party informed of the status of any referral right up until the referral fee is paid, and sometimes beyond.

Online Lead Generation Companies

A company such as HouseValues does not provide referrals but typically leads of varying quality. Often people browsing the Internet looking at real estate are not in the immediate market to buy or sell, they are just browsing. Browsing for housing is not a new phenomenon and those of us who have spend any significant time in the business have had our fair share of "lookey Loos." Your success with leads from online lead generation companies will vary and your expectations as to the results should be realistic. Some REALTORS feel they get no value from Internet lead generation companies and other REALTORS have added significantly to their businesses with leads provided by online lead generators. HouseValues is a company that has been in business as long or longer than most, and has an advertising program that is national in scope.

The better lead generation companies have training information about the best ways to take advantage of their leads and if you are going to use one or more of these programs, take advantage of the training and materials offered. Learn how to work online leads if you are going to pay third parties for them and you have a better chance of your investment in these programs bearing results. It is also a good idea to ask for testimonials of other REALTORS who have used the service.

In the end, you decide what is in your own best interest and the best interest of your business. How you get and work leads is totally up to you.

Saul

Saul Klein
President/CEO, InternetCrusade

Comments (0)

Some Interesting Questions Regarding Realty Trac - Aug. 30, 2007

I used Realty Trac for about a year, like 3-4 years ago.  Of the lead programs, they were the best I used, BUT you get a lot of people who read a foreclosure book and want to buy  a $400,000 home for $40,000.

Every lead I got was legitimate in that they were all real people (no dogs, fake emails, etc) but they were mostly people wanting to invest (I was thinking of that specialization at that time) and very time consuming.  While I still work with investors, I only have a few that I work with now.  Lots of people wanting help to negotiate a preforeclosure sale (I require a retainer for that).

I have been with RealtyTrac for almost 3 years now.  Get leads for my two counties nearly every day.  As stated most of these potential buyers are "wannabee" investors who think that a course or two on foreclosures make them experts.  But they are good people at heart and many can be retrained into reality.

One hard thing is that much of RealtyTrac's information is very poor for my area.  Of the bank owned properties that they list some 95% IS WRONG.  We have a six month redemption period here in Minnesota and RealtyTrac's computers don't seem to understand this means the properties are still the borrower's until the time has elapsed.  Not bank owned.  Usually not even for sale.  On top of it the service will report Sheriff Sale amounts (what is owed) as the price.  And it regularly reports secondary liens as if they were the asking price.

Hard to explain that the $400,000 house they saw "listed" is not for sale and not available at the $60,000 they saw on RealtyTrac.  It was a secondary lien foreclosing.  Worse yet is when associations foreclose on townhouses and condo for back dues.  RealtyTrac makes it look like we have units available for $3,000 -$10,000.  In your dreams (or late nite TV).

But they do get the response from the consumer.  Wonder if there are any enterprising attorneys that might consider this false and misleading advertising.

Steele

Steele V. Propp
Foreclosure Specialist/ Loss Mitigation Consultant
Bank Owned Property Division
Schatz Group GMAC Real Estate
1009 Mainstreet
Minneapolis, MN  55343
(612) 325-6764   Direct Line
(952) 938-3831  Fax

Comments (0)

Right Tool In A Down Market? - Aug. 30, 2007

I agree with Melina.  We are using it right now just for a trial run to see what we think.  We have definitely gotten leads from it but have to 'educate' every one of them on the foreclosure process and explain to them how foreclosures may or may not get them the best deal.  We have a lot of houses on the market right now and foreclosures and short sales in our area are not necessarily the best deal.  But many of them have gone to a seminar or talked to someone about foreclosures and think they can get them for next to nothing.  We end up spending a lot of time educating them on investing, foreclosures and agency and it does take a lot of time.  And some of them pay for the service of RealtyTrac and so they feel as though they know more than an agent or feel that they don't need the services of the agent.  We haven't closed any transactions yet but have a few in the works.  However, I don't feel that they are our most loyal customers and clients.

Kasey Boles

Associate Broker
GRI, REALTOR®
Cell: 208.830.6186
Fax: 208.562.1582
Jon Gosche Real Estate
www.BoiseRealtyStore.com
Boise Realty Store Blog

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Using Realty Trac - Aug. 30, 2007

I used Realty Trac for about a year, like 3-4 years ago.  Of the lead programs, they were the best I used, BUT you get a lot of people who read a foreclosure book and want to buy  a $400,000 home for $40,000.

Every lead I got was legitimate in that they were all real people (no dogs, fake emails, etc) but they were mostly people wanting to invest (I was thinking of that specialization at that time) and very time consuming.  While I still work with investors, I only have a few that I work with now.  Lots of people wanting help to negotiate a preforeclosure sale (I require a retainer for that).

Melina Tomson, MS
ABR, e-PRO
melina@tomsonburnham.com
www.TomsonBurnham.com
ph: 503-371-6515
fax: 503-588-1628


Comments (0)

Best Lead Generator - Aug. 17, 2007

Jim:

When I first contacted Realty Generator, they had two different programs
offered. You could pay the total up front cost per month and there were no
other fees. Or you could choose to pay a very small monthly fee and a 25%
referral fee on any deals that closed that were on their system. That in
itself told me they were very confident in their system and the performance
they would deliver. Unfortunately, it is a monumental task for them to track
this and they had some agents who simply "forgot" to pay the 25%. So they
had to get away from that program. In the past, I bought HomeGain leads and
they were crap, or at least I thought they were crap. It turns out the sites
I was driving the traffic to simply did not do a good job of capturing
information and incubating the prospect. A couple months ago, I started
buying some HomeGain traffic and pointing that to my Realty Generator site
and my leads shot way up. I asked Matt Bonds (Realty Generator) about this
and his analogy was you can put the same gas in a Mazda and a Corvette, but
the output is totally different. That sounds simple enough, but it's pretty
darned accurate. I know Realty Generator gets a lot of the leads they send
to me by PPC. When I did PPC to my normal site, the leads I got were crap.
When I do PPC (HomeGain) the leads I get are the best I get other than sign
calls. I heard from Matt that after my last post, a lot of ePro folks
inquired about getting a Realty Generator account going and I suspect many
did. It would be great to hear of your successes with the system too. I'm
pasting my comments at the end of this post for others who may not have read
what I had to say about Realty Generator. I simply cannot recommend them any
higher. It is the absolute best lead generation system I have ever used and
it happens with zero effort on my part. Jim, take a look at Realty
Generator. Call Matt Bonds at 206-571-1402 and he'll do a demo for you. It
is area sensitive and they will not over sell an area, so get with him
before your area is sold out. It may already be sold, but check with him and
he'll let you know right away.

Here is my prior post:

I have had a significant number of e-Pro's ask me for more information on
the Realty Generator lead generation service I use and wrote about earlier.
I have been in the business for over 36 years, currently rank number 10
worldwide with Realty Executives. I have completed as many as 479
transactions in one year and I am one of a handful of agents listed in the
book "Billion Dollar Agent". I'm not bragging, just trying to establish that
I have been doing this a while and have seen just about every scam lead
service, PPC lead campaign, done PPC myself and simply offer this
information for agents really serious about their business.

To date, this is the very best lead generation service I have ever used. In
fact, it is so far beyond the "pay per lead" services out there it's not
funny. I currently pay for a minimum of 200 leads per month but have never
been close to that low of a number. They have always over delivered from day
one. Last month, I had 374 new leads on my site. There is never a charge
when they over produce. My team rates these leads as the very best leads I
have ever produced. I have had the service for almost 9 months, we did two
new contracts within the first 10 days and have now completed over 40
transactions as a direct result of these leads. I have over 2800 leads
within the system which are being incubated by the website that is included
in the service. The website is designed to give buyer's what they really
want, to see property. The website can tell me who has been there, what they
looked at, when they came back, where they were looking and suggests
properties to be emailed to them similar to what they looked at that they
have not seen. The site also follows up automatically with drip campaigns
and continues to email properties matching the buyer's criteria at the
buyer's option. You are able to enter your own buyer's into the system as
well, for "incubation". There is way more to the site than I can explain in
an email but one huge feature is that each of my team basically has their
own individual website and the buy in by my team has been 100 %. Yet, I
always control the site. As leads come in, they are assigned to an inside
sales person or rotated among your agents. If an agent fails to follow up on
a lead within 24 hours, the site shuts off their leads until you turn it
back on. Yet, even if the agent fails to follow up, the site still emails to
them and they have a call center option which will follow up for you. It
also has a referral network for sellers.

I would be glad to speak to anyone who is interested in getting more
information, but highly suggest you simply call Matt Bonds at Realty
Generator for a demo and the complete details. He can be reached on his cell
at 206-571-1402.

The system is limited to a specific number of users in any market place.
They will not oversell a territory. For example, if you are in Phoenix, AZ,
sorry it is sold out. The same holds true for Denver CO and other areas. I
was recently in Denver at a conference. While sitting with a friend from
Dallas who I referred to RG, he was notified over his cell phone of 21 leads
that went to his team in that time frame alone. While I get over 300 leads
per month, he gets over 400. The site also has a mortgage side of it and is
designed to have your mortgage "partner" participate in the cost. My friends
lead cost is under $4.00 per lead. After about 4 years in the business, I am
told only a few have ever given it up. I just signed for my second site and
I have a friend in Philly who has requested his third site. Talk about a
powerful listing tool, recruiting tool and agent retention tool, this is it.

So, before your area is sold to one of your competitors, I suggest you call
Matt for a Demo. If you want buyers and I mean a lot of buyers, this is the
answer. I know I have left a lot out of what the site does, but Matt can
demo that for you. His number again is 206-571-1402. By the way, I do not
own any interest in Realty Generator, but if it were traded publicly, I
would. Matt is a great guy and works directly for Realty Generator, so you
have no middle man re-seller mark up. Tell him I referred you and he may
even be able to discount the start up costs. If you want other testimonials
or to talk to other agents who are using the system, Matt can give you names
and numbers or other agents who rave about the results.

Has anyone had experience with HomeGain.com?

Here is my "policy on any lead generation type company" I made a decision 3
or 4 years ago to never, never, (did I say never!) pay up front, monthly or
per lead for any real estate lead. When they call, say, "Lets cut to the
chase, I don't pay any up front fees, but will gladly pay you 25% or even
30% for a lead you give me that I close." They usually hang up. Over the
years I have had agents tell me that they had to pay for a lead that did not
even have a valid name, email address or phone! Once they get your credit
card number, its up to you to fight with them. If their leads were so good,
why don't they bill you $25.00 or what ever they charge at closing?

My 2 cents worth!

Jim Clauser



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More on HouseValues - Jul. 31, 2007

I have been using House Values for about 18 months. I follow their recommended process with each lead as it comes in. Drip campaigns and all. Additionally I send and email through AOL which gives a description of a community and the a link to the MLS listings meeting the prospects criteria. The AOL system picks up bad email addresses that HV does not. I report this to HV and they give me credit.

The prospect is then entered into the MLS auto notification system using the prospects criteria. So they are on two "drip campaigns. After 18 months I have closed on sale from this source. Has anybody had success and how are they doing it?

Thank you

Warren W. Higgons
Broker/REALTOR®/e-PRO
RE/MAX AT THE BEACH
10239 Beach Drive
Calabash, NC 28467

Comments (2)

Google Pay Per Click - Jul. 27, 2007

I recently did a Google PPC campaign. Here are the actual results:

156,007 impressions
1035 click throughs
$632.41”

 

Buddy, what were the terms that you used? I’ve been doing online marketing for years and search engine marketing, especially pay-per-click is very tricky and requires (unfortunately) a good bit of trial and error and a lot of time constantly tracking data.

 

There are 3 major components in PPC advertising…

1.     The Keywords you choose – they should be as narrow as possible. Sure the more broad the more clicks but it’s not worth getting clicks that don’t need what you have to offer. In the case of Real Estate, narrow it down to a very specific area, not just your city but a suburb or a specific section of your city. Google and other sites will usually allow you to search the different terms and see which ones have how many requests. You don’t want the ones that get the most requests, they are usually the least specific. It’s not about getting the most clicks in the shortest amount of time (that’s a waste of money) it’s about getting the most qualified clicks.

2.     Your ad.  It is up to you to write the most compelling ad to get them to click when they see it.  Again be specific about what they will find when they get to your site, appeal to what it is that they are looking for. (this takes you from ad views to click throughs).  I have found that a 1 in 50 click through is excellent, but 1 in 100 is more like average.  So constantly re-work your ad to try to get the best click through rate.

3.     Your website. You have to have a good website in places that converts traffic. It’s great to provide content but you have to have your website set up in a way that gets that surfer to do something. In this case you want to turn them into a lead. You want them to sign up for whatever you have to sign up for. If that’s not happening you need to retool your website until it does. The best conversions I have seen on this is about 1:40 (with the numbers you stated above that would be a decent number of leads). Unfortunately, too often we get them there then they don’t know what to do next. When it comes to your website you can’t expect them to figure it out, you have to take their hands and lead them to exactly where you want them to go.

 

Without all 3 of the above you are just wasting money, but if you are willing to spend the money to get it right it will work. And if you aren’t well-versed in internet marketing but you want to make a go of it, find someone who is and pay them to do it (but be very careful there as well, there are a lot of people who will be happy to take your money with big promises).

 

 

Julie Ryan
Century 21 Steele & Associates

Comments (1)

Realty Generator Works Great - Jul. 23, 2007

Hey Diane,

I recently did a Google PPC campaign. Here are the actual results:

156,007 impressions
1035 click throughs
$632.41
zero, no, nada, nothing, zip leads

Impressive, ain't it? I am beginning to get this very uncomfortable feeling that we make decisions in real estate far too often on anecdotal evidence rather than hard numbers.I know this isn't what you were looking for; it's just my 2¢ from high atop one of my soapboxes.

 

I have had a significant number of e-Pro’s ask me for more information on the Realty Generator lead generation service I use and wrote about earlier. I have been in the business for over 36 years, currently rank number 10 worldwide with Realty Executives. I have completed as many as 479 transactions in one year and I am one of a handful of agents listed in the book “Billion Dollar Agent”. I’m not bragging, just trying to establish that I have been doing this a while and have seen just about every scam lead service, PPC lead campaign, done PPC myself and simply offer this information for agents really serious about their business.

 

 

To date, this is the very best lead generation service I have ever used. In fact, it is so far beyond the “pay per lead” services out there it’s not funny. I currently pay for a minimum of 200 leads per month but have never been close to that low of a number. They have always over delivered from day one. Last month, I had 374 new leads on my site. There is never a charge when they over produce. My team rates these leads as the very best leads I have ever produced. I have had the service for almost 9 months, we did two new contracts within the first 10 days and have now completed over 40 transactions as a direct result of these leads. I have over 2800 leads within the system which are being incubated by the website that is included in the service. The website is designed to give buyer’s what they really want, to see property. The website can tell me who has been there, what they looked at, when they came back, where they were looking and suggests properties to be emailed to them similar to what they looked at that they have not seen. The site also follows up automatically with drip campaigns and continues to email properties matching the buyer’s criteria at the buyer’s option. You are able to enter your own buyer’s into the system as well, for “incubation”. There is way more to the site than I can explain in an email but one huge feature is that each of my team basically has their own individual website and the buy in by my team has been 100 %. Yet, I always control the site. As leads come in, they are assigned to an inside sales person or rotated among your agents. If an agent fails to follow up on a lead within 24 hours, the site shuts off their leads until you turn it back on. Yet, even if the agent fails to follow up, the site still emails to them and they have a call center option which will follow up for you. It also has a referral network for sellers.

 

 

I would be glad to speak to anyone who is interested in getting more information, but highly suggest you simply call Matt Bonds at Realty Generator for a demo and the complete details. He can be reached on his cell at 206-571-1402.

 

 

The system is limited to a specific number of users in any market place. They will not oversell a territory. For example, if you are in Phoenix, AZ, sorry it is sold out. The same holds true for Denver CO and other areas. I was recently in Denver at a conference. While sitting with a friend from Dallas who I referred to RG, he was notified over his cell phone of 21 leads that went to his team in that time frame alone. While I get over 300 leads per month, he gets over 400. The site also has a mortgage side of it and is designed to have your mortgage “partner” participate in the cost. My friends lead cost is under $4.00 per lead. After about 4 years in the business, I am told only a few have ever given it up. I just signed for my second site and I have a friend in Philly who has requested his third site. Talk about a powerful listing tool, recruiting tool and agent retention tool, this is it.

 

 

So, before your area is sold to one of your competitors, I suggest you call Matt for a Demo. If you want buyers and I mean a lot of buyers, this is the answer. I know I have left a lot out of what the site does, but Matt can demo that for you. His number again is 206-571-1402. By the way, I do not own any interest in Realty Generator, but if it were traded publicly, I would. Matt is a great guy and works directly for Realty Generator, so you have no middle man re-seller mark up. Tell him I referred you and he may even be able to discount the start up costs. If you want other testimonials or to talk to other agents who are using the system, Matt can give you names and numbers or other agents who rave about the results.

 

 

Best regards,

 

Lester Cox

Realty Executives

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