Santa Barbara, California
GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.
|
Nov. 25, 2009
Once again we are at that time of the year that we take a break and celebrate the Thanksgiving holiday. It is one of our favorite holidays because we pause to notice everything we are thankful for, and draw strength and pleasure as we reflect on the worl
Nov. 24, 2009
As a luxury real estate marketing professional it is even more important to be the Google of your marketplace (the first to come to mind) than it is to rank #1 on a Google search results page.
Nov. 23, 2009
We are often asked by luxury real estate marketing professionals for some low cost, off-line vs. online, marketing strategies that produce high impact marketing results, especially client loyalty. We like to encourage our readers and our clients to think
Nov. 20, 2009
The mantra these days for luxury real estate marketing and real estate marketing in general is: focus your marketing on the internet. However, luxury real estate marketing professional should think about other venues of marketing.
Nov. 18, 2009
In staying up to date with the new theories of luxury marketing in the global economic downturn, it seems to us that there is a denial, among the purveyors of luxury goods and services, about how consumers are now viewing luxury. The same holds true, in
Nov. 17, 2009
As a luxury real estate marketing professional it is very important to tune into the new psycho graphic trends and changes that luxury consumers are exhibiting during current market conditions. Understanding the mindset of all-cash buyers, in particular
Nov. 13, 2009
How important is aesthetics in presenting your luxury real estate marketing services? The answer is: very important. In fact, aesthetics represents an entire branch of philosophy dealing with the nature of beauty, art, and taste. The aesthetics of visua
Nov. 11, 2009
Imagination and creativity is one of the cornerstones of a successful luxury real estate marketing practice. Imitation and luxury really do not belong together. Too often we see luxury real estate professionals copying the branding or marketing strategies
Nov. 10, 2009
Authenticity is perhaps the most important concept in personal branding for luxury real estate marketing professionals. Without authenticity, you live in a masquerade. What is at stake if you forego authenticity? Quite simply, it is your own happiness.
Nov. 6, 2009
The most successful luxury real estate marketing professionals have understood and acquired a mindset that matches the general state of mind of their typical clients. As a result, they attract more high net worth clients than their competitors do. That wa
Nov. 4, 2009
The advantage to being top of mind, as a luxury real estate marketing professional, in your marketplace is getting the lion’s share of the business. There is also a secret advantage of being the popular choice. Although, Cherry Garcia ice cream, from B
Nov. 3, 2009
As a luxury real estate professional, it is important that your brand resonates emotionally with your target market. If you strike an emotional chord with potential clients and referral sources they will remember you much better especially if you tell a
Oct. 30, 2009
How is your return on investment based on the time you have spent with online social networking from a business perspective? Here is a very specific and focused application of online networking that cuts through the confusion and can yield outstanding mea
Oct. 28, 2009
In Part 1 of this blog series we covered the wonderful opportunity to not only syndicate your listings as a means of generating leads for your luxury real estate marketing practice, but also syndicating YOU by leveraging the power of the new media tools.
Oct. 27, 2009
There is no getting around it! To gain the competitive advantage in your marketplace, as a luxury real estate marketing professional, you need to embrace the evolving media of the internet. To accomplish this you need to delve fully into and understand t
Oct. 23, 2009
The Titanic shift from traditional media to social media has confounded businesses of every type. Luxury real estate marketing professionals are no exception. With the Do Not Call laws, telemarketing is no longer an option. People are tossing direct mail
Oct. 21, 2009
The key to building a high-volume luxury real estate marketing practice is developing an abundance of high-trust relationships. The more you make the more you earn. Personal branding accelerates the process of building trust in cyberspace.
Oct. 20, 2009
The best way to take advantage of the new opportunities in social media, as a luxury real estate marketing professional, is to identify an uncontested market niche where you can run circles around your competition and even make your competition irrelevant
Oct. 16, 2009
As a luxury real estate marketing professional, how can you achieve top of mind status in your marketplace, overnight? One word: Publicity! The right publicity can help you stand out from the crowd. Here is an example of how one Italian restaurant levera
Oct. 14, 2009
Attention, luxury real estate marketing professionals, who seek market leadership: It is time to toot your own horn and get your story out to the media!
Previous Page | Next Page
Jump to page: 1 2 3 4 5 6 7
|
Submit Feedback
Member Login
Blogs Homepage
Featured Entries
Recent Entries
Recent Comments
Tags
My Starred Entries
Create A Blog
Word of the Day
Ask the Experts
Question of the Day
Member Login
Join RealTown
Request Password
RealTown RSS Feed