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Create A BlogLazy Realtors or Title Reps: What do you think? |
I have been extremely frustrated by the fact that title reps or any other partners that provide realtor services (lenders, home inspectors...) have not been successful in organizing realtor tours for our listings!
I have had 2 cancel in the last 2 weeks because they tell me that 6-8 realtors cancelled out. IS it the truth? Are realtors getting lazy and not wanting to get this feedback for their clients who are jumping realtors to sell their house? Or, are the title reps getting lazy or sick and tired of working with realtors?
I don't know the answer, but all I know is that perception is reality. If my sellers see me doing activities in pursuit to sell their home, they will not fire me and hire a new one to sell their house. In a recent article I read, over 50% of sellers go through 2-3 realtors before selling their house. I believe it because I'm getting some of those listings!
Through this frustration, I asked myself the same question I always do when I come across a road block: What can I do to get the feedback I need for my sellers and to get realtors to see my awesome listing.....fast?!
I came up with an idea, started calling realtors myself to organize this, but realized that I needed help. My time should be spent prospecting and following up with existing clients, not calling realtors to organize this tour and manage the feedback. So, I went to 4 people who work for realtors (2 title reps and 1 home inspector, 1 lender). What I heard was a bunch of whining, complaining, and BUTTS....in the name of the "devil's advocate."
Here's my 3 questions to you: 1) What do you think of the idea and 2) would you participate by devoting an hour or so a week? 3) Isn't it worth testing with your realtor database if you were a title rep, lender or home inspector to rise above the competition and offer a VALUABLE service for us to actually keep clients and sell houses?
Without further ado, the idea below was created in an email format with constant contact.
THE IDEA:
12 guaranteed showings + 12 surveys & You didn't have to call for feedback
How would you like to get 12 showings on your listing within 1 month, GUARANTEED!?
AND, get a complete survey of the visit faxed to YOU - WITHOUT having to contact the agent for "showing feedback"?
I WOULD! Are you with me?
Did you know that about 50% of all residential property listings sell with the second or third listing agent?
There are several reasons for this, but one that keeps coming up when I go on listing appointments is that the seller does not think the agent is WORKING TO SELL THEIR HOUSE.
Let's help each other! We must continually change with the economy, technology advances and all the other factors that exist in our industry.
So, this is my idea of the latest and greatest Realtor Tour! You don't have to sit through a boring meeting, caravan around for HOURS just to have some jerk leave the tour before they saw your listing and most importantly -waste half of your day.
What You Do:
- You will get 3 listings in one neighborhood to visit per week for 4 weeks ( You can do that in an hour/week!)
- Complete the surveys of the listings you saw and email or fax back to me by the end of th week.
- Once I get your three surveys, you will get 3 surveys from 3 realtors who all left their business cards on your clients counter top at different times/days AND 3 surveys to hand your clients!
Afraid you're going to lose the listing because it won't sell due to:
- Price?
- It's too cluttered?
- Needs some paint or to be cleaned?
We can help each other by getting those surveys in to your clients, encouraging them to make the changes you already know must be made or you're out the money it cost you to put up the sign, print the flyers, market the home for sale...etc....only to have them jump agents.
Interested? What if one of the agents had a buyer for your listing??Contact me with your listing MLS # (s), addresses, a comp sheet and any notes that you would like us to know. The listing agents who view your listing will be armed with this valuable information as they preview your listing.
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That's it! What do you think??? The realtor partner could manage this "virtual" realtor tour instead of spending all that time organzing realtor tours that get cancelled. They would get our feedback surveys and as soon as we fax/email our surveys for the week in, we get the ones for our listing that we can pass on to our seller. And, we didn't have to beg, steal and hollar to get the surveys!! Feedback please! Am I crazy or what?? Just trying to be PROactive and I'm open to other ideas.
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