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Whew! Today I just completed one of the most frustrating assignments of my consulting career: I was hired to be a meeting facilitator for a non-profit organization for one and one-half days at the group's annual retreat. And if I had to rate the performance of the facilitator (me), I would consider my performance a total washout.
Now I write this not to be critical of myself, or to be critical of the organization for which I was working, but to shed some light on what needs to happen in order for the consulting experience to be a successful one—in this case, 'success' means that the organizational expectations for the meeting were met, appropriate decisions were made, and the money the group paid for a consultant was well worth its investment.
Here are some ideas for making sure this happens....and, needless to say, much of it didn't happen in my case on this particular assignment.
The organization needs to do the meeting pre-work. Most frequently, this stage is staff responsibility. Consider this phase a rehearsal for the performance, if you will—but it means a little prep work for everyone concerned with the meeting. The first thing that any meeting needs is a clear statement of the expectations for results. For the meeting of the Fingerpainting Arts Professionals (FAP!) (I made that name up—could you tell?), I was told that this was the annual planning retreat. “Well,” I thought, “I've done those before—30 years of 'em, actually. Since the invitation to facilitate this meeting had come from a referral group, I immediately contacted the FAP CEO, confirming the location and time. I might add, the invitation came (verbally) two weeks before the meeting. Point Number One: Plan Ahead. The attendance was good, by the way, so the meeting date had been arranged well ahead of time, just not the details, apparently.
My initial conversation with the CEO was at best sketchy. I had to ask him about the group—what was it named, who were the members, who was on the retreat group, and so on. Though I have been connected to the arts, and have done some Fingerpainting in the past, the fact of the matter was I knew nothing about this particular organization. The CEO, Dusty Nails, seemed affronted that I didn't know this information. Finally, I asked for the FAP Strategic Plan, which Dusty emailed me. I asked what the expected results of the conference were, and Dusty said, “Oh, we just get together to brainstorm. No real motions or action plans come out of this meeting. Next week I will send you the agenda.”
A couple of suggestions for CEOs who are planning to hire a consultant, speaker, or meeting facilitator arise out of this scenario:
Point Number Two: Develop a background packet about your organization and use it for any instances where people need to be informed. Include what your organization is, its membership and structure, key points a speaker should know, and any unique snippets of information (how many of us have had speakers who can't pronounce “REAL' tor? How many Association Exec presenters have we experienced at seminars who think our job is to sell real estate?).
Point Number Three: Develop a written statement of meeting expectations. For instance, if your planning retreat should produce a stronger leadership team, an informed background of industry trends, and a clear work plan for the coming year, say so. Tell everyone—meeting facilitator, attendees, staff. Let folks in on the secret!
Point Number Four: Groups need action steps. The FAPs got really frustrated by the end of the retreat because the rule (stated several times) was “no action motions are made here at the retreat.” But what the group knew was, it only meets three times a year, and all of these wonderful ideas they were having were apparently just discussion items. Where would they ever see them again? No matter how fertile the discussion, participants want to have some notion that attention will be paid to their ideas in the future...even if it's just the promise that some of the steps suggested will be assigned to work groups or considered as inclusions in future budgeting. Something. Anything!
About four days before the retreat, the agenda arrived. It had three items:
Review of the Past Year
Consideration of Future Projects
Organizational Restructuring
There was no schedule, no indication of time frames, no breaks indicated, no evening activities described, and no convening and adjourning times. Perhaps some of that is convention that the group understands, but what about the new members? And, I might add, the Facilitator?
I placed another call to Dusty. “I'm a little puzzled,” I said. “I am reviewing the agenda, and I am still not sure of my role in this meeting.”
“Oh,” he replied. “You're the facilitator.”
“What does that mean to you?” I asked. “Do I introduce people? Start with an icebreaker? What?”
“The president will make the introductions and call the meeting to order. You're the facilitator,” he reiterated.
Point Number Five: Develop a job description for the consultant you're hiring. Review it with him or her. And in this case, the FAP president needed a little direction as well, and perhaps a conversation between the president and the facilitator might help clear the air.
Many association exec I know develop a script for these kinds of meetings. What that does is put into action form (much like a play) the chronology of the events and the responsibility for each. It might look something like:
1 PM: President calls the meeting to order. Outline the following three objectives
for the conference. . . . Introduce the two new members on the Board (include
bios). Directions for restrooms, snacks, cell phones, etc. Introduce Facilitator.
1:15 PM: Facilitator begins warm up exercise designed to build teamwork and
incorporate new attendees into the group.
And so on. Will the group stick to the script? Probably not—scriptwriting is not meant to be an exercise in micromanagement. But will the leaders and staff have more confidence because they know the scope of the events and who is doing what? Certainly, they will.
Point Number Six: Spend a few face-to-face moments with the consultant prior to the meeting. Dusty said, “Oh by the way, some of the Board members are getting together for lunch, prior to convening the conference. Why not meet us at 11:30 at the Moosejaw Tavern?”
“Oh, good,” I thought. “Maybe I will get some clues then.”
But no, the Moosejaw doesn't open for lunch, and our group of weary travelers went searching for food and a discussion venue in Moosejaw Village, population 300. Not an auspicious beginning, and by the time we got situated and had sandwiches in front of us, it was almost time to leave for our meeting. I had fully intended to ask Dusty and the president of FAP if there were any dysfunctional situations or loaded topics I should know about in advance. Oh well, then, I can run through the land mines with the best of them...
The best part of this story is that FAP has a great board of directors! Every board member brought considerable knowledge and experience to the table, and most felt comfortable in speaking and asking questions. Many were administrators of schools and had some power to effect results, and were supportive of FAP and its programs. I found myself enjoying their conversations and modes of finding information and coming to consensus.
So the retreat was not, for them, a waste of time. Participants came away energized and recommitted, and Dusty came away with many new ideas (and some rejections of his favorites). And me? Well, this group didn't need me in the first place.
And my report card should read “C-. Did not fit in with group. Overdressed. Contributed little to discussion.” I'll let YOU grade Dusty. |