Capitalizing on technology as a Realtor

Idaho

I am a self professed "capitalist pig" so when I started realizing how today's technology tools can make me more money, I figured I needed to continuously keep learning more to make more. Let's share ideas to help each other and our industry!

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RE: Open forum for Real Estate Technology ideas
Jim, the overall goal of strong authentication for...
RE: Open forum for Real Estate Technology ideas
Matt, Thanks for the detailed comments!  O...
RE: Open forum for Real Estate Technology ideas
Real estate information security is a big part of...

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Open forum for Real Estate Technology ideas

Jul. 23, 2008

As the Chairman of the New Technology Committee for the Intermountain MLS, I encourage you all to actively participate in this blog and forum.

Our association is currently adopting lots of new software and tools for it's members so I would love to get feedback from people that may be ahead of us in some aspects while I help others catch up to where we are.

For example, we are currently in various phases of implementation regarding:

  1. Public access portals to the MLS data;
  2. Open House website for our members;
  3. Security options for MLS data (i.e. Key fobs, voice recognition, or biometrics?)
  4. Online encrypted document repository for members/clients;
  5. Electronic voting for members;
  6. Continuously updating MLS software and plug ins;
  7. Continuously updatine electronic key options/services
  8. Educating our members on these options and more.

The most immediate need for us is the security of our MLS data so I will make that my very next post!

Please provide feedback and any sparks of brilliance you may be wiling to share as well on these and other topics that pertain to using technology to buy/sell real estate more effectively.

 

Sincerely,

Jim Paulson, CRS, GRI, e-Pro; Owner/broker Progressive Realty

 

User Comments

1. RE: Open forum for Real Estate Technology ideas

Written by: Matt Cohen
Jul. 23, 2008
Real estate information security is a big part of what I do for a living, consulting to MLSs around the country, so I'm sure I can provide some insight in this area. When it comes to real estate information, I divide the issue into three parts and use the analogy of a house to explain them.

First, there's the front door: login authentication - everyone knows where the front door is and how to go through it to get to the data. Two-factor authentication of some type - combined with robust reporting - is key. No security is perfect - it's always a balance of security and convenience; risk, cost, and effort.

Second, there's the back door: data distribution - if the front door is locked up tight but information is flying out the back door, out of control, that's a problem! Everyone knows about this door too, but it's very challenging to address the security of this door - it's not just a technical endeavor but involves policy and contracts as the starting point. I believe that the economic downturn and the resulting rush to syndicate listings has resulted in poor industry-wide strategy in this area. As a broker friend once said to me incredulously, "This is organized real estate?"

Third is the window: hacking - no one ever expects someone to break in through the window, but it happens in our industry - a lot. That keeps me on the road performing security assessments and otherwise helping organizations out - but it's always easier to deal with the issues before there has been an incident.  I wish more folks would call to get help with security before the animals were out of the barn...

2. RE: Open forum for Real Estate Technology ideas

Jul. 25, 2008

Matt,

Thanks for the detailed comments! 

Our association is looking at additional agent level security measures (i.e. key fobs, additional password changes, etc.) but in your opionion what is the main thing that the security measures try to accomplish (i.e. stop sharing user name and passwords, stopping people from hacking into the site, etc)?

Could you elaborate on the "robust reporting" when you have two factor authentication.  For example, what are you looking for in the reports?  IP addresses don't really tell you much when Realtors are always logging in on the road, MAC addresses don't really work since I might be logging in from my office, my home office, my Tablet PC or my PDA.

I didn't follow your comment about the problem with the "rush to syndicate".  I look at syndication as a positive step since the data is pulled from the source so you don't end up with obsolete data online.

One common question I get from our members is:  "Almost all the data is available somewhere else, so really what is the harm if someone gets online to review a lilsting that isn't a member. "

I don't have a solid defense if someone asks what it "cost" our association annually for not having greater security vs. what we will save by having better security.  For example, if we required every home in the country to have "security systems" and "built in fire protection devices (sprinklers)" less people would be killed in their homes and we would save lives, but is that the best use of the money?

3. RE: Open forum for Real Estate Technology ideas

Written by: Matt Cohen
Jul. 29, 2008
Jim, the overall goal of strong authentication for real estate systems is to make it more difficult for people that are not supposed to have access to those system to get access to them. The MLS can not become a "public utility"! If your members don't understand the difference between the professional tools and professional-eyes-only information that is in the MLS system and an advertising site, you have your work cut out for you. I'm sure you realize that not only often sensitive commission and showing information is in the MLS, but increasingly also information about clients and, through integration with other systems such as transaction management systems and digital document management systems,  access to increasingly sensitive personal and  financial information - of the types covered by security breach  notification laws.

I can honestly talk for hours about security reporting ... I just don't think I can do it justice in this forum - but one thing is for sure, reporting alone doesn't get the security job done. Five years ago, intrusion detection systems (IDS) were all the rage, now everyone is talking about intrusion prevention systems (IPS).

I'm not against syndication, in terms of having efficient and accurate methods for putting listing data on the web, I just believe that our industry could be more strategic in where the information goes and under what conditions.

Evaluating the cost / risk / benefit of information security is something that every organization does, and will make business decisions about. It takes some doing - some real estate organizations have evaluated the problem for *years* before moving to secure their systems.

I know, you probably have many other questions and we could dive into any one aspect of what you have already asked much more extensively ... but this is a starting point.

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