To answer that question we have several different types of visitors, a few examples are:

• Buyers
• Sellers
• Investors
• People relocating (potential buyers yes...but looking for more in-depth info than a local buyer)
• Renters

Let's look at the first two - Buyers and Sellers - and see what their needs are.

Local Buyers are looking for:

1. The ability to search for a list of properties that are for sale
2. Property specific info (i.e. Bedroms, SF, price, other amenities)
3. Comparable sales in the area - this helps them determine "value"
4. How much will this cost me (down + closing costs and the monthly payment)
5. What is the buying process and what is your role in it
6. Perhaps school info if I have kids and I am moving outside of our current school district

Sellers are looking for:

1. They want to see your listings posted on your site as "featured properties"
2. How will you determine the value of their property - will you provide me with a price opinion?
3. What is your general process for selling a home - most don't expect you to put everything out there on the net, but they need some idea of your marketing strategy and plan
4. Testimonials of other sellers (not buyers)
5. What can they do to get top dollar and a sale in a reasonable amount of time

There you have it...the top 5 links that most buyers and sellers are looking for when they visit an agent's site.

Is your site up to snuff?  Is it generating leads (not hits) for you?  If not, I'll take a look at your home page and offer you some tips...just send me an email at: jeffscoaching@comcast.net

Happy Sales...

Until then, Happy Sales...

Jeff

"Everything around you is changing...are you?"

Website: http://www.ImpactYourSalesNow.com