The Top 7 Layout Guidelines for Your Home Page

1. Header should be less than 15% of the overall page height
2. Studies have been done that show site visitors respond better to pages that have one column best...then two...pages with 3 columns become to difficult for visitors to decide where to look to find what they want...this creates anxiety.
3. The top of you page should have a logo or image that relates to your primary audience.
4. When your visitors first arrive at you site they are asking themselves "where am I?" in other words, what service is being provided.  Convey this in as few words as possible.
5. Now they are looking for something that identifies them (Buyer or Seller) and tells them what they can do from this site...or they're quickly lead to another page that simply explains what they can do, what they can receive and how they can benefit from the site and a relationship with you.
6. The site should have a sequential order disseminating information to invoke an intended action from your visitors.
7. You've got to have lead capture capability (an opt-in form) on your site - without that you are losing business - perhaps everyday.

Is your site up to snuff?  Is it generating leads (not hits) for you?  If not, I'll take a look at your home page and offer you some tips.  You can post a comment here or contact me through AR and I'll respond privately to you.

Look for an upcoming 60 minute Webinar on the topic: Is Your Internet Presence All It Should Be?  This will be free to all AR Members.

Happy Sales...

Jeff

Website: http://www.ImpactYourSalesNow.com