Posted: 11:51 PM, Jan. 27, 2007
Part One – Working With Sellers
The Real Estate Profession is by no means easy. However, it can be made a lot easier with a few simple guidelines.
Scenario #1
You leave a Seller’s home with a signed Listing Contract – congratulations!
However - if you’ve left the Seller with the impression that the sale of their property is now totally in your hands – you are in deep, deep trouble.
The message needs to be delivered loud & clear to the Seller that the Listing Contract is, in effect, a Partnership Agreement between the Agent and the Owner, with both having major responsibilities.
It must be made clear that the Seller’s responsibilities are just as important as the Agents’. If the Seller does not perform all of their responsibilities, an optimum sale will not result.
The Seller’s responsibilities are fairly simple:
1. PRICE the property RIGHT - an accurate CMA is essential.
2. Insure the property SHOWS WELL.
3. Make sure the property is AVAILABLE for showings.
The Agent’s responsibilities are also fairly simple:
1. MARKET THE SELLER’S PROPERTY to the greatest extent possible, utilizing the most effective, efficient means available. The Marketing Plan should be fully discussed with and agreed to by the Seller during the Listing Presentation.
2. PRESENT ALL OFFERS to the Seller immediately upon receipt. This is a fundamental requirement of real estate license law.
3. CONTINUE TO MARKET the property for BACK-UP OFFERS right up to the day of closing. If the deal falls through, you'll be the hero for having other Buyer clients ready to pick up the deal – instead of having to start from scratch looking for another Buyer, putting your Seller client months behind the curve.
When Seller and Agent are both aware of their respective responsibilities, and are working toward the same goal - a fast, well-priced sale – then happy, satisfied clients are the end result. These clients won’t hesitate to recommend you to their friends and family because they’ve seen that you represent their best interests – not just your commission.
I hope you have found this information helpful. Until next time – take good care!
Jay J. Spadinger, REALTOR, BIC, ABR
Hawaii State Educator
Rainbow Properties
Akahi Real Estate Network, LLC
www.rainbowproperties.com
www.jayhawaii.com
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Posted by Chuck Molnar at 1:56 PM, Dec. 12, 2007
I grew up in San Diego but have lived in the Inland Empire since 1980. I hope to move back to San Diego in January/February.
I have been working as a real estate professional with Tarbell, Realtors for a year now. Tarbell is a great company and I work with a great office broker, Bill Velto. Tarbell provides ongoing education and a great deal of support. These are qualities I hope to find with a broker/company in San Diego.
I need help finding San Diego brokers/companies to contact for a job. Please offer any suggestions you may have.
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Posted by real estate license at 7:16 PM, Dec. 16, 2008
Hi Jay!
I came across your website today and then followed it over to here, nice blog. Anyway, just wanted to drop you a comment and say thanks for the tips and keep up the great work. The real estate community can use all of the good information it can get!
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